So, You Want to Work in Marketing|MIM and MiMA
We'll introduce you to the Hult Master's in International Marketing and the Master's in Marketing and Analytics programs. Whether you're a current student, an aspiring candidate, or just curious, this is your chance to explore these exciting programs designed for the global marketplace.
January 19, 2023 | 10:00 AM
30 minutes
Eastern Standard Timezone (EST)
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Curriculum
Learn international marketing by doing it
Understand the importance of the customer journey in today's fragmented media landscape. Learn to develop a marketing strategy leveraging tools needed to market through digital channels, conduct market research with an eye toward new product development, and examine global market opportunities for expansion and growth. Gain a solid foundation of marketing analytic skills and learn to develop key metrics for a successful strategy as you take part in real-world business challenges that are integrated into your entire program.
Key skills developed
Customer Experience
Social Media
Digital Marketing
Financial Acumen
Customer Engagement
Core program & electives
Your core program is made up of three modules, each culminating in a real-world business challenge.
Module 1
Foundations
Immerse yourself in the world of a global marketing professional. Nail the essential foundational skills, from consumer behavior to data, finance, and communication.
Business Challenge #1: AI Challenge
Module 2
Markets
Now you’ve got the basics covered, it’s time to take it up a gear. Advance your own soft skills while delving deeper into all things consumer-focused and brand-related.
Business Challenge #2: New Market Challenge
Module 3
Growth
Boost your marketing acumen with product development and sales strategies before applying everything you’ve learned in your final Business Challenge.
Business Challenge #3: Impact Challenge
Design your own degree
On completion of your core program, you’ll tailor your degree to your individual interests and goals with electives. Choose from a wide range of elective courses or specialize in a certain discipline with predefined specialization modules.
Download our brochure to read more from our students about their Hult experience.
A Business School for Those Made to Do
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About Hult
More than a non-profit business school, Hult is a dynamic multicultural community that educates, inspires, and connects some of the world’s most forward-thinking business talent. We flip the traditional approach to education by using learning-by-doing experiences to transform students' skillset, from the moment they join us, into that of an exceptional businessperson, from the moment they graduate.
Interested in learning more but can’t join us for this online session? Check out hult.edu/events to find more virtual sessions.