Experience Hult

How are multi-sided platforms like Amazon and Airbnb dominating?

In this masterclass, we explore how to create and analyze a marketplace where buyers and sellers find each other to transact. This session is ideal for innovators and for people who work in traditional industries who fear the approach of a multi-sided platform into their industry.

March 22, 2022 7:00PM GST (8:30 PM IST)

1 hour

GST (GMT+4)

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About the event

Why is Airbnb more valuable than most hotel chains, even though it is only a few years old and does not own any real estate? What other aspects of online commerce will Amazon dominate, and how? The fundamental economic principles of multi-sided marketplace platforms are different than for most other companies. This requires that they embrace different strategies for growth and investment. In this masterclass, we explore how to create and analyze a marketplace where buyers and sellers find each other to transact. This session is ideal for innovators and for people who work in traditional industries who fear the approach of a multi-sided platform into their industry.

 

Dr. Ted Ladd is the Dean of Hult’s San Francisco campus, the Global Dean of Research, and a Professor of Entrepreneurship. Prior to academia, Ted worked on seven different software start-ups in Silicon Valley. The most recent was purchased by Google as the foundation for WearOS. Another focused on renewable energy that was acquired by UL. He holds degrees from Wharton, Cornell, Johns Hopkins, and Case Western. He has also taught at Harvard, Stanford, and the Copenhagen Business School.

Agenda

  • 7:00PM: Welcome words by Hult Enrollment

  • 7:05PM: “How are multi-sided platforms like Amazon and Airbnb dominating?” by Ted Ladd with Q&A

  • 7:50PM: Insights to MEI and MSE programs

  • 8:00PM: Close

Dr. Ted Ladd

Ted Ladd is dean of research and professor of entrepreneurship at Hult, specializing in the methods used by entrepreneurs to construct successful business models for high-tech start-ups. Ted holds a PhD from Case Western Reserve, an MBA from Wharton, a master’s in international economics from Johns Hopkins. He was the director of ecosystems at WIMM Labs, which pioneered wearable consumer computing devices (i.e. smartwatches) and was subsequently purchased by Google.

Ted is also an instructor at Harvard University. His work has appeared in the Harvard Business Review, the Stanford Social Innovation Review, and several academic journals.

Ted Ladd

Rather than just focusing on theory we might never use, Hult includes applied frameworks and real-life business issues, giving us the edge in firsthand experience.

Brenda Gannaban

Filipino

Class of 2020

My enrollment advisor supported me the whole way—helping me prepare everything, chatting to my parents—I felt at home before I’d even arrived.

Nour Abdelaziz

Egyptian

Class of 2020