At Hult, you'll learn through experience. That’s why we bring our Experience Hult events to cities around the world–so you can get a feel for what it’s like to be a Hult student without leaving your home country.
Barcelo Mexico Reforma
October 19, 2022
7:00 PM
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Take a master class with an internationally renowned professor to really understand our practical approach to learning. These events are the next best thing to a campus visit–we hope you can join us to get to know Hult better.
We're bringing our Professor Ted Ladd to lead an interactive master class on Innovation: The Killer Business Model. What better way to decide if Hult is the right fit for you than to experience one of our classes? See agenda below:
Agenda
7:00 PM: Welcome from Hult team
7:15 PM: Postgraduate programs presentation
8:00 PM: Masterclass with Ted Ladd
9:00 PM: Alumni Panel
9:45 PM: Networking session
Class Summary
Why is AirBnb more valuable than most hotel chains, even though it is only ten years old and does not own any real estate? In this session, we explore new ways of creating and capturing value through multi-sided platforms. These business models connect people to employ under-utilized assets. They collect massive amounts of information to improve customer value at different points in the sales cycle. They generate revenue from nontraditional sources. They dominate old industries and create new ones. And they fail. Together, we will explore what drives their success, and how you can harness these same forces for your own startup ideas.
Ted Ladd is dean of research and professor of entrepreneurship at Hult, specializing in the methods used by entrepreneurs to construct successful business models for high-tech start-ups. Ted holds a PhD from Case Western Reserve, an MBA from Wharton, a master’s in international economics from Johns Hopkins. He was the director of ecosystems at WIMM Labs, which pioneered wearable consumer computing devices (i.e. smartwatches) and was subsequently purchased by Google.
Ted is also an instructor at Harvard University. His work has appeared in the Harvard Business Review, the Stanford Social Innovation Review, and several academic journals.
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More than a non-profit business school, Hult is a dynamic multicultural community that educates, inspires, and connects some of the world’s most forward-thinking business talent. We flip the traditional approach to education by using learning-by-doing experiences to transform students' skillset, from the moment they join us, into that of an exceptional businessperson, from the moment they graduate.
Interested in learning more but can’t join us for this event? Check out hult.edu/events to find upcoming virtual events you can join from anywhere!