Digital Transformation Strategies

You will experience a full immersion on this highly-interactive program and enjoy exclusive access to Ferrari, consistently ranked as one of the world’s most powerful and inspiring brands.

Abstract shape of compact vertical lines

Overview

Overview

The global economy is increasingly characterized as uncertain, volatile, complex and ambiguous (VUCA). Digital disruption is playing a major part, particularly in areas such as e-commerce, business models, analytics, AI, conversational commerce and cybersecurity, and is already producing more data than most organizations can deal with. McKinsey estimates that by 2025, big data insights from connected devices alone will yield $11 trillion of potential economic value. While most recognize the tremendous opportunities of embracing a new digital future, many organizations find the transition difficult, expensive and fraught with pitfalls.

Exploring the 4th Industrial Revolution and this unprecedented speed of digitization, we have partnered with Ferrari to deliver a unique three-day program aimed at equipping you with the right tools for a successful digital future for your organization.

The program aims to:

-Share insights into the drivers and principles of digitization and digital strategy

-Explore the implications of new digital technologies (AI, Blockchain, Big Data / Analytics and IoT etc) for organisations

-Provide knowledge of risks and pitfalls as well as successes involved in digital transformation and the new strategic business model thinking required for organisations

-Provide a roadmap to address the strategic leadership challenges of transforming to a digital business

-Share best practices from participating organizations and to work on your ‘live’ digital transformation business challenge.

Details:

Duration: 4 days including 3 days at Ferrari HQ Maranello or Ferrari World Abu Dhabi

Ferrari Maranello, Italy

21 - 23 Sept 2021

Ferrari World Abu Dhabi

23 - 25 March 2021

Fees: £4,600 +VAT - $6,500 (ME)

Who is this for?

Who is this for?

Experienced managers, directors, or leadership team members. They are keen to shape the future direction that digitalization will take for your brand and organization.

Past program participants included a diverse mix of tech disruptors and start-ups, as well as family businesses and global multinationals from financial services, retail, telecommunications, healthcare and lifestyle, including Uber, Coca-Cola, Continental, Deutsche Telekom, Merck and Puma.

Feedback

Feedback

Dennis de Munck

“We could not have imagined a better approach.The caliber and diversity of innovative ideas that sparked out of this program are inspiring.”

Dennis de Munck

Talent Acquisition Manager, Ferrari S.p.a

Global Innovation Director

“The highlight was to engage with peers from other industries and companies, and learn from each other's similar digital challenges. It was also great to have a diverse team to work on a Coke-related digital innovation opportunity and for us to stand out in a crowded digital space”

Global Innovation Director

Coca-Cola

Faculty

Faculty

Mike Grandinetti

Alessandro Lanteri

Professor of Entrepreneurship, Hult International Business School

Paul Grifith

Paul Griffith

MEng, MBA, ACGI, MCIM

Brochure

Brochure

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Hult International Business School
Hult International Business School
Ashridge Executive Education