Leading Through Influence

In today’s hectic and complex business environment, managers and leaders must influence and persuade others by creating successful and effective working relationships. The ability to influence is critical to impact, reputation, and success. This program can also be delivered 100% online. Through our immersive and experiential approach to learning, supported by technology, participants get to immediately turn the theory into practice. ​

Abstract illustration of overlapping circles


Gaining buy-in from internal and external stakeholders is an essential part of becoming a great leader. Having the ability to influence colleagues at all levels requires understanding what your personal approach is and how to refine that to maximize your persuasiveness.

This course will introduce you to the latest strategies in persuasion to help you diagnose, analyze, and refine your influencing approach. You’ll learn from our faculty who have mastered the art of influencing in the workplace and put theoretical strategies to the test in immersive simulations with peers and actors. On compoletion of this course you will:

  • Have a deep understanding of your own innate influencing approach
  • Have grasped the influencing styles of others, and understand how to adjust your approach for maximum effectiveness
  • Have learned how to apply these theories of persuasion and influence to real challenges you’re currently facing in the workplace

Dates & Fees

Duration: 3 days


Virtual - 20 May - 22 May 2020

Virtual - 23rd – 25th Sept 2020

19 - 21 October 2020 (Ashridge)

1 - 3 Feb 2021 (Ashridge)

17 - 19 May 2021 (Ashridge)

5 - 7 July 2021 (Ashridge)

**Fee: £4,600 + VAT
**(fee excludes accommodation)

Who is this for?

Participants who have management experience and a good understanding of how to make the most of their team, they are looking to improve their ability to persuade, gain buy-in from, and influence other internal and external organizational stakeholders. They will be a manager or leader who must influence others to achieve success in their current or future role. Participants need to work with others by obtaining voluntary buy-in, commitment, and cooperation.


Sian Davies

"Shortly after the course, I was promoted. I now have a £3 million budget to operate and maintain major treatment works, and 21 direct reports"

Sian Davies

Process Performance Manager, United Utilities Group Plc


Pam Jones

Pam Jones

BA (Hons), MBA

Mike Brent

Mike Brent

MA, Dip Mgmt, Dip Mkting, MSc, MSc

Fiona Dent

Fiona Dent

MSc, MA, Chartered FCIPD, FHEA

Kerrie Fleming

Kerrie Fleming

B.Comm, MBS, PhD


Hult International Business School
Hult International Business School
Ashridge Executive Education