Leading Digital Transformation

To harness the transformational forces of digitization to change the destiny of your organisation. Exclusive and unique access to our consortium partner Ferrari - consistently ranked as one of the world’s most inspiring brands.


This is a highly interactive program that provides an in-depth examination of digital transformation strategy. Participants will work on their own digital transformation challenge and gain the skills to reimagine their organization by considering digital driving forces.

The program is run with Ferrari – at their HQ in Maranello, Italy or Ferrari World, Abu Dhabi – giving participants an unprecedented experience both working on a Ferrari ‘live case’ digital transformation challenge and the thrill of driving a Ferrari car.

Who is this for?

Executives from both the private and public sectors as well as family businesses who are keen to shape the future strategic direction of their organization, involving digital transformation.

Format & Dates

Program format

**Blended: **

  • 3 days residential (at Maranello, Italy or Abu Dhabi)

  • 2x 1-hour 1-1 Digital Transformation coaching call

  • 1 x 2-hour virtual workshop follow up


Italy - 4 - 6 Oct 2021

Middle East - to be confirmed


£4,600 + VAT / $6,500

Onsite accommodation is charged separately to your program fee, to find out what's included please read our fee information here

Program Impact

Learning Outcomes for Participants & Organizations:

At the end of this program participants will be able to:

Understand the drivers and principles of digital strategy

Master the implications of new digital technologies (AI, Blockchain, Big Data / Analytics and IoT etc)

Understand the new strategic business model thinking required for digital businesses - first-mover advantage, scale, zero marginal cost, platform models, ecosystems, basis of competition and value capture

Tackle the leadership challenges of transforming into a digital business – including the need to align people, change working practices, culture and structure

Apply digital transformation concepts to their specific strategic organization challenge project

Download program schedule
red car


people talking in a meeting indoors

“We could not have imagined a better approach.The caliber and diversity of innovative ideas that sparked out of this program are inspiring.”

Dennis de Munck, Talent Acquisition Manager, Ferrari S.p.a

“The highlight was to engage with peers from other industries and companies, and learn from each other's digital challenges. It was also great to have a diverse team to work on a Coke-related digital innovation opportunity and for us to stand out in a crowded digital space”

Global Innovation Director, Coca-Cola


Alessandro Lanteri

Alessandro Lanteri

Professor of Entrepreneurship, Hult International Business School

Paul Grifith

Paul Griffith


Download the program brochure

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