Accelerating Digital Value Creation

For managers looking to strengthen and build their digital competences and knowledge to create and drive digital value in their organisation.


As organizations continue to be impacted by digital technologies, it is critical for next-generation leaders to have in-depth and strategic understanding of digital transformation and be able to proactively respond to the changing landscape.

In this exclusively online program, we will explore methods and techniques for organizations to create, enhance and consolidate digital value. We believe organizations must focus their digital value creation efforts in three interconnected areas: creating and managing experiences, building meaningful and personalized relationships and accelerating evolution to support accelerated business transformation. Organizations therefore must structure their digital value creation aligning digital competences and digital infrastructure that will drive desired digital outputs.

Are you and your organisation ready to take advantage of the new and emergent opportunities out there?

The programme follows 3 key stages:

1.Explore: Participants will gain a contextual understanding of the digital world and start exploring their organisation's value proposition

2.Engage: Participants will review and re-think how they can build better and more value-adding relationships with customers and partners through accelerated digital solutions.

3.Execute: Participants will develop an action plan to implement their strategic digital solutions, aligned with their organisation’s digital transformation strategy.

Who is this for?

Ideally suited to managers who are involved or planning to be part of the team in driving digital value in their organization. Participants will be familiar with the organization’s digital transformation initiatives and typically be responsible for market and customer engagement to create tangible digital value propositions.

Format & Dates

Program format

Online: 6 x half day ‘live’ virtual workshops run every Wednesday 1-5pm (UK time), across 6 weeks, complement with structured self-study materials. A final action review workshop 8 weeks post program.



Next start date: to be confirmed


£2,950​ + VAT

Program Impact

Learning Outcomes for Participants & Organizations:

Understand digital technologies: How can we use digital technologies in our organisation?

Explore digital transformation strategy: What digital solutions can be developed at pace?

Engage with rapidly evolving ecosystems: How can we drive impact working with others?

Drive digital value creation: What are the new opportunities for digital value creation?

Download program schedule
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Dr Mike Cooray

Dr Mike Cooray: PhD, MBA, MSc, DipM, PGCE

Read more about Dr Mike Cooray and the research for this program here

Dr Mike Cooray

Guest Speaker Rikke Duus, Senior Faculty UCL, ETH & Ashridge.

Read more about Dr Rikke Duus

Rikke is Senior Faculty at University College London (UCL), School of Management, UK and visiting faculty at Ashridge Executive Education, ETH Zurich and Copenhagen Business School. She designs and delivers programs in Dynamic Organizations, Smart Technology Ecosystems and Digital Transformation.

She has experience of designing and delivering programs to entrepreneurial ventures through the Goldman Sachs 10K Small Businesses program, the Growth Vouchers program and the UK Tech Hub and works with organizations to enhance digital strategy and responsiveness.

Rikke’s work is published in The World Economic Forum, CNN, Discover, Newsweek, New York Times, Chartered Institute of Management, WeekendAvisen, Politiken and The Sydney Morning Herald and other academic outlets such as Frontiers in Psychology, The European Business Review and Advances in Consumer Research.

Download the program brochure

Hult International Business School
Hult International Business School 
Ashridge Executive Education