To adapt to the recent massive shifts in consumer behavior, business leaders must reinvent their entire business model to survive - and hopefully thrive - in the next economy. This process leverages evidence in four steps: deconstruction, imagination, testing, and prototyping. This webinar will provide participants with logic, tools, and skills - bolstered by real-life examples and empirical data - for designing and refining business models to succeed in a new business landscape.
Join this 45-minute live session with Ted Ladd, Professor of Entrepreneurship and Dean of Research at Hult, to explore:
- How to deconstruct your current business model into constituent elements
- Ways to imagine new elements, new combinations, and even entirely new models to create and capture value
- How to conduct multiple iterations of testing with potential customers at low cost
- Ideas for creating working prototypes to validate business model assumptions
Speaker: Ted Ladd
When? May 19th, 2 pm GMT+1
Catch up with the recording!