About SABMiller

With around 70,000 employees across 75 countries, SABMiller is one of the world’s largest brewers. Their European Managers Development Program helped develop the leadership pipeline and achieve business growth.

Client: SABMiller

Sector: Beverage/FMCG

Overview: A fresh and innovative learning experience that developed the SAB Miller talent pipeline and created leaders for the long term.

The Challenge

  • Softening growth across European markets
  • Increasingly tough ‘share of throat’
  • Need to develop current and high potential leaders to support business growth.
Samantha Rockey, European L&D Manager

“The program prepares our most talented current and future managers for their next challenges. These managers are all in roles that have a big impact on the business.”

Samantha Rockey, European L&D Manager


The Solution

We co-created an intense 6-day program, with a theme that changed each year. The EMPD program design was based on Ashridge research, using our expertise in making learning stick.

The program was designed around core organizational competencies, and its aim was to prepare SABMiller’s most talented current and future managers to help drive growth in the business.

The Impact

The program helped SABMiller to make their good leaders great. People were making better decisions and using supportive coaching to discuss and resolve issues before they became big issues. It increases overall confidence, performance and impact.

25% of participants were promoted within one year and SABMiller achieved a 95% retention rate. Additionally, incremental revenues climbed from 2% to 5% with margin growth ahead of competitors – all directly correlated to the attainment and strengthening of global leadership positions.

“This program delivered uncontested business impact, supporting revenue growth, creating a high-performance leadership community who are driving the business strategy, and delivering a 95% retention rate.” Samantha Rockey, European L&D Manager SABMiller

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Hult International Business School
Hult International Business School 
Ashridge Executive Education