{"id":9863,"date":"2017-10-05T09:49:08","date_gmt":"2017-10-05T09:49:08","guid":{"rendered":"http:\/\/hnews.hult.edu\/?p=9863"},"modified":"2026-05-06T12:09:45","modified_gmt":"2026-05-06T11:09:45","slug":"9863-2","status":"publish","type":"post","link":"https:\/\/www.hult.edu\/blog\/9863-2\/","title":{"rendered":"Rickshaws for refugees win\u00a0USD$1 million Hult Prize"},"content":{"rendered":"<p><em>Written by Pauline Chiou, a Hult contributing writer. Photography courtesy of AP Images.<\/em><\/p>\n<p>The intersection of entrepreneurship, innovation and social impact is happening in a most unlikely place: the largest slum in the world. \u00a0Pakistan\u2019s Orangi Town is a slum of 2.5 million people. It\u2019s the proving ground of a start-up that recently won the $1 million Hult Prize, an annual global business competition tackling the world\u2019s biggest challenges. This year\u2019s theme is to dramatically improve the lives of refugees.<\/p>\n<p>Roshni Rides captured USD $1 million in seed funding as the 2017 Hult Prize winner. The start-up is already shaking up the existing transportation network in the slum. The four founders are New Jersey college students who traveled to Pakistan and studied the rhythm of life in Orangi Town.<\/p>\n<p>\u201cThis is the largest slum in Asia. They are displaced, urbanized refugees,\u201d says Hasan Usmani, a first-generation Pakistani American and recent Rutgers University graduate. \u201cAll four of us on the team come from parents who are immigrants, so this is for them.\u201d<\/p>\n<p>Here\u2019s how Roshni Rides works: The start-up pays rickshaw drivers a monthly salary to drive on a set route with fixed fares. \u00a0For passengers, the system eliminates price gouging. For drivers, it creates a steadier flow of passenger volume.<\/p>\n<figure id=\"attachment_9882\" aria-describedby=\"caption-attachment-9882\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img class=\"wp-image-9882 size-full\" style=\"text-align: center;\" src=\"https:\/\/www.hult.edu\/blog\/media\/uploads\/2017\/10\/L9Q4780-1.jpg\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/www.hult.edu\/blog\/media\/uploads\/2017\/10\/L9Q4780-1.jpg 1200w, https:\/\/www.hult.edu\/blog\/media\/uploads\/2017\/10\/L9Q4780-1-500x333.jpg 500w, https:\/\/www.hult.edu\/blog\/media\/uploads\/2017\/10\/L9Q4780-1-518x345.jpg 518w, https:\/\/www.hult.edu\/blog\/media\/uploads\/2017\/10\/L9Q4780-1-768x512.jpg 768w, https:\/\/www.hult.edu\/blog\/media\/uploads\/2017\/10\/L9Q4780-1-1024x683.jpg 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-9882\" class=\"wp-caption-text\">Former US President Bill Clinton presents at the Hult Prize Finals (Jason DeCrow\/Hult Prize Foundation via AP Images)<\/figcaption><\/figure>\n<p><img class=\"alignnone size-full wp-image-9880\" src=\"https:\/\/www.hult.edu\/blog\/media\/uploads\/2017\/10\/bill-clinton-presents.gif\" alt=\"\" width=\"1\" height=\"1\" \/><\/p>\n<h3>Supply chain management in the slum<\/h3>\n<p>The founders of Roshni Rides are all supply chain management majors at Rutgers Business School. \u00a0They put those streamlining skills to work in the slum.<\/p>\n<p>&#8220;The whole business is about creating efficiency,&#8221; says CEO Gia Farooqi.&#8221; A rickshaw driver now picks up six to eight customers a day, but two million rickshaws are on the road. That&#8217;s crazy! The rickshaws are underutilized. So we tried to answer why there&#8217;s the mismatch.&#8221;<\/p>\n<p>Here were the challenges:<\/p>\n<ul>\n<li><strong>Uneven supply.<\/strong> \u00a0The team discovered most rickshaw drivers congregate around urban centers where they can charge higher fares and get faster turnover. This means a glut of rickshaws in a handful of areas while the rest of the sprawling slum is left with fewer transportation options.<\/li>\n<li><strong>Personal safety. \u00a0<\/strong>The bus system is overcrowded and dominated by men. According to Roshni Rides, 89% of Pakistani women don\u2019t take a job that requires a commute mainly because of safety. The team sees rickshaw transportation as a solution for women.<\/li>\n<li><strong>Affordability. \u00a0<\/strong>Price gouging by rickshaw drivers is common outside the urban centers. Roshni Rides lowered their rickshaw fares to 80 rupees (US $0.76) per ride. They put the drivers on a fixed salary so the drivers have guaranteed income that\u2019s 27% higher than a normal month\u2019s wage. The drivers are also given devices to swipe pre-paid fare cards. This reduces the need for cash.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_9878\" aria-describedby=\"caption-attachment-9878\" style=\"width: 3749px\" class=\"wp-caption aligncenter\"><img class=\"wp-image-9878 size-full\" src=\"https:\/\/www.hult.edu\/blog\/media\/uploads\/2017\/10\/roshni-celebrates.jpg\" alt=\"\" width=\"3749\" height=\"2662\" srcset=\"https:\/\/www.hult.edu\/blog\/media\/uploads\/2017\/10\/roshni-celebrates.jpg 3749w, https:\/\/www.hult.edu\/blog\/media\/uploads\/2017\/10\/roshni-celebrates-500x355.jpg 500w, https:\/\/www.hult.edu\/blog\/media\/uploads\/2017\/10\/roshni-celebrates-486x345.jpg 486w, https:\/\/www.hult.edu\/blog\/media\/uploads\/2017\/10\/roshni-celebrates-768x545.jpg 768w, https:\/\/www.hult.edu\/blog\/media\/uploads\/2017\/10\/roshni-celebrates-1024x727.jpg 1024w\" sizes=\"(max-width: 3749px) 100vw, 3749px\" \/><figcaption id=\"caption-attachment-9878\" class=\"wp-caption-text\">The Roshni Rides team from Rutgers University celebrate their win (Mark Von Holden\/Hult Prize Foundation via AP Images)<\/figcaption><\/figure>\n<h3><\/h3>\n<h3>The global view: A growing crisis<\/h3>\n<p>Former President Bill Clinton announced the winner of the Hult Prize at the United Nations in September. &#8220;This year&#8217;s topic is particularly important because we have 65 million displaced people in the world\u2014the largest number since World War II,\u201d said Clinton. \u00a0\u201cThis toll of involuntary migration is enormous.\u201d<\/p>\n<p>According to the United Nations, 55% of the world\u2019s refugees come from South Sudan, Afghanistan and Syria. \u00a020 people are displaced from their homes every minute because of conflict or persecution. Pakistan and Turkey are among the biggest host countries for refugees.<\/p>\n<figure id=\"attachment_9874\" aria-describedby=\"caption-attachment-9874\" style=\"width: 988px\" class=\"wp-caption aligncenter\"><img class=\"wp-image-9874 size-full\" src=\"https:\/\/www.hult.edu\/blog\/media\/uploads\/2017\/10\/HP-blog-infog1.jpg\" alt=\"\" width=\"988\" height=\"462\" srcset=\"https:\/\/www.hult.edu\/blog\/media\/uploads\/2017\/10\/HP-blog-infog1.jpg 988w, https:\/\/www.hult.edu\/blog\/media\/uploads\/2017\/10\/HP-blog-infog1-500x234.jpg 500w, https:\/\/www.hult.edu\/blog\/media\/uploads\/2017\/10\/HP-blog-infog1-720x337.jpg 720w, https:\/\/www.hult.edu\/blog\/media\/uploads\/2017\/10\/HP-blog-infog1-768x359.jpg 768w\" sizes=\"(max-width: 988px) 100vw, 988px\" \/><figcaption id=\"caption-attachment-9874\" class=\"wp-caption-text\">The UN Refugee Agency reports that an unprecedented 65.6 million people around the world have been forced from home. Among them are nearly 22.5 million refugees, over half of whom are under the age of 18. Infographic courtesy of <a href=\"http:\/\/www.unhcr.org\/en-us\/figures-at-a-glance.html\">UNHCR<\/a>.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Whether in a refugee camp or a slum, it\u2019s all about survival. \u00a0\u201cThey are in a spiral,\u201d explains\u00a0Bill McDonough, architect and co-author of the book \u201cCradle to Cradle\u201d on sustainable living. \u201cSustainability has three aspects: economic, social, and environmental. Graceful and creative things in life happen in peace. If you\u2019re in a war, you\u2019re not planning a garden.\u201d<\/p>\n<blockquote><p>\u201cSustainability has three aspects: economic, social, and environmental. Graceful and creative things in life happen in peace.&#8221;<\/p>\n<p>-Bill McDonough, architect and co-author of <em>Cradle to Cradle<\/em><\/p><\/blockquote>\n<h3>The judges&#8217; view: Passion is a given. Show financial discipline.<\/h3>\n<p>The Hult Prize judges evaluated the business plans of six global finalist teams.<\/p>\n<p>The ideas ranged from transportation upgrades to a digital jobs platform for refugees. The choice was so difficult that it took three rounds of voting to determine a winner. The deciding factor: financial viability.<\/p>\n<p>\u201cSocial entrepreneurs often lose sight that they have to run a business. You can\u2019t rely on donations,\u201d says judge Chuck Kane, chairman of One Laptop Per Child. \u201cIf you\u2019re not profitable or just break even, you impact fewer and fewer people.\u201d<\/p>\n<p>&#8220;It was hard to actually know where USD$1 million would be most transformative,&#8221; says another judge Premal Shah, President of the microfinance non-profit, Kiva.org. &#8220;What I look for is pilot traction.&#8221;<\/p>\n<p>The pilot that Roshni Rides conducted in Pakistan helped them reshape their product and business plan. The original idea was a network of solar-powered rickshaws. The team quickly saw the cost challenges of converting existing rickshaws into a solar vehicle so they scrapped the idea.\u00a0 The team also mapped out ten\u00a0stops for customers on a rickshaw shuttle route. After conducting surveys, the team learned the majority of passengers wanted to go to the same few places (e.g. market, schools, hospital, employment center) so they whittled down the route to these locations.<\/p>\n<p>\u201cWe have a lot of data from our pilot program to go through,\u201d says Farooqi. \u201cWe have a scaling plan and we want to expand to the rest of South Asia. We want to be in Bangladesh, India, and Sri Lanka by Year 5.\u201d<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_9886\" aria-describedby=\"caption-attachment-9886\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img class=\"size-full wp-image-9886\" src=\"https:\/\/www.hult.edu\/blog\/media\/uploads\/2017\/10\/M0X4669-1.jpg\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/www.hult.edu\/blog\/media\/uploads\/2017\/10\/M0X4669-1.jpg 1200w, https:\/\/www.hult.edu\/blog\/media\/uploads\/2017\/10\/M0X4669-1-500x333.jpg 500w, https:\/\/www.hult.edu\/blog\/media\/uploads\/2017\/10\/M0X4669-1-518x345.jpg 518w, https:\/\/www.hult.edu\/blog\/media\/uploads\/2017\/10\/M0X4669-1-768x512.jpg 768w, https:\/\/www.hult.edu\/blog\/media\/uploads\/2017\/10\/M0X4669-1-1024x683.jpg 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-9886\" class=\"wp-caption-text\">Former US President Bill Clinton poses for selfies with the crowd at the end of an inspiring night (Jason DeCrow\/Hult Prize Foundation via AP Images)<\/figcaption><\/figure>\n<hr \/>\n<p><strong>If you would like to find out more about Hult\u2019s global business programs,\u00a0<a href=\"https:\/\/www.hult.edu\/en\/brochure\/\">download a brochure here.<\/a><\/strong><\/p>\n<hr \/>\n<p><img class=\"wp-image-9872 size-full alignleft\" src=\"https:\/\/www.hult.edu\/blog\/media\/uploads\/2017\/10\/Pauline-ChiouBlog.jpg\" alt=\"\" width=\"120\" height=\"120\" srcset=\"https:\/\/www.hult.edu\/blog\/media\/uploads\/2017\/10\/Pauline-ChiouBlog.jpg 120w, https:\/\/www.hult.edu\/blog\/media\/uploads\/2017\/10\/Pauline-ChiouBlog-100x100.jpg 100w\" sizes=\"(max-width: 120px) 100vw, 120px\" \/><\/p>\n<p>Pauline Chiou is a contributing writer for Hult International Business School. She currently covers global business, news, and politics for CNN International as a freelance journalist based in New York. She spent nine years in Asia as an anchor for CNN in Hong Kong and CNBC in Singapore. Follow Pauline on Twitter @PaulineChiou.<\/p>\n<p>Hult offers a range of highly skills-focused and employability-driven <a href=\"https:\/\/www.hult.edu\/en\/programs\/\">business school programs<\/a> including a range of MBA options and a comprehensive one year <a href=\"https:\/\/www.hult.edu\/masters\/international-business\/\">Masters in International Business<\/a>. To find out more, take a look at our blog <a href=\"https:\/\/www.hult.edu\/blog\/how-the-hult-prize-turned-me-into-a-social-entrepreneur\/\">How the Hult Prize turned me into a social entrepreneur<\/a>. Download a brochure or get in touch today to find out how Hult can help you to learn about the business world, the future, and yourself.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Written by Pauline Chiou, a Hult contributing writer. Photography courtesy of AP Images. The intersection of entrepreneurship, innovation and social impact is happening in a most unlikely place: the largest&#8230;<\/p>\n","protected":false},"author":4,"featured_media":9884,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[30],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rickshaws for refugees win\u00a0USD$1 million Hult Prize | Hult International Business School<\/title>\n<meta name=\"description\" content=\"This year&#039;s Hult Prize winners are regulating rickshaws in Orangi. 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