{"id":8547,"date":"2017-04-11T10:22:31","date_gmt":"2017-04-11T10:22:31","guid":{"rendered":"http:\/\/hnews.hult.edu\/?p=8547"},"modified":"2022-01-27T15:21:27","modified_gmt":"2022-01-27T15:21:27","slug":"diary-of-a-dean-scholar-ashridge-red-bull-challenge","status":"publish","type":"post","link":"https:\/\/www.hult.edu\/blog\/diary-of-a-dean-scholar-ashridge-red-bull-challenge\/","title":{"rendered":"Diary of a Dean Scholar: Ashridge & Red Bull Challenge"},"content":{"rendered":"

Written by Marc Ahlers, Global Ambassador and Master Dual Degree<\/a> student in the Hult Boston Campus Class of 2017.<\/em><\/span><\/p>\n

Today is Saturday, March <\/span>24th<\/sup> 2017. Together with the Dean Scholars from the Boston campus, we\u2019re embarking on a journey to the U.K. to attend the Hult Dean Scholar Summit. In a few hours, we will jump on a plane and head to an idyllic little town just outside of London where the beautiful Ashridge campus lies. Ahead of us are five days with Dean Scholars from Dubai, London, and San Francisco where we will experience an unparalleled executive education. Come with us on this memorable journey\u2026<\/span><\/p>\n

Day 1: Arriving at Ashridge<\/strong>
\nAfter a smooth flight, we touched down in London and instantly became: Team Boston. Luckily, the only layover we faced was a 20-minute wait for our bus that turned into all of us getting our first sunburn after a three-month exposure to frost, ice, snowstorms, and tornadoes in Boston. After an hour-long drive on the opposite side of the road\u2014the left side\u2014Team Boston arrived at Ashridge, where we were greeted with a warm smile, beautiful weather, and a glass of champagne.<\/p>\n

\n

“Ashridge is known for serving as a home for royals for centuries…and now, Hult\u2019s Global Dean Scholars.”<\/h2>\n<\/blockquote>\n

We arrived at our accommodation, which looked like a castle, checked in, and immediately hit the ground running. Sleeping is for the weak, right? We took a running tour of Ashridge\u2019s amazing location in the middle of \u201cnowhere\u201d. Ashridge is known for serving as a home for royals, including kings, queens, princes, and princesses, as well as the rich and famous for centuries. Now, Hult\u2019s Global Dean Scholars are fortunate enough to experience Ashridge\u2019s beauty and history as a center of knowledge.<\/p>\n

Dean Scholars arrive at Hult’s Ashridge Campus.<\/figcaption><\/figure>\n
Ashridge is a breathtaking historic country estate that once housed King Henry VIII<\/figcaption><\/figure>\n

 <\/p>\n

After our first run as Hultians in England, we discovered tennis courts and the health center. We exhausted ourselves with running, tennis, swimming, and weight lifting. Finally, dinner was announced. Our final sprint was a run to the buffet, where we\u00a0started loading our plates with delicacies. The food at Ashridge was to become a defining feature of our stay \u2013 truly amazing!<\/p>\n

Enjoying an early morning run with my fellow Dean Scholars<\/figcaption><\/figure>\n
Always time for a selfie!<\/figcaption><\/figure>\n

Day 2: The Red Bull Challenge
\n<\/strong>Bright and early, we were pleasantly surprised with one of the best breakfast buffets I’ve ever seen. Loaded with food babies, we kicked off the day by learning about Red Bull and getting a challenge directly from their headquarters in Austria. Red Bull have mastered the art of storytelling by building a following of people who love what the brand stands for, but this love for the brand does not translate into love for the Red Bull can. Put simply, there are more people who “love” the product than those who actually drink the wing-giving energy source. To tackle this issue, the Dean Scholars were grouped into teams of five to develop a new Red Bull narrative that includes the product itself by emphasizing its relevance in day-to-day life.<\/p>\n

[Tweet “Red Bull have mastered the art of storytelling.”]<\/p>\n

On your marks, ready, set, GO! And we were off. Time was limited. Teams started to brainstorm, analyze, discuss, argue, come back together, and ultimately managed to formulate a very compelling story around the Red Bull can.\u00a0Once\u00a0we finished the presentations, the recordings of each team were sent to Red Bull\u2019s headquarters in Austria for evaluation with the winner due to be announced on the last day of the summit. After a long and tiring day, we spent a couple of hours frolicking through Ashridge\u2019s gardens and exploring the inner majesty of the castle. After the campus tour, we feasted on our five-star salmon, steak, and desserts.<\/p>\n

Red Bull set the branding challenge from their headquarters in Austria<\/figcaption><\/figure>\n
We’ll take all the help we can get!<\/figcaption><\/figure>\n
\n

“Once\u00a0we finished the presentations, the recordings of each team were sent to Red Bull\u2019s headquarters in Austria for evaluation.”<\/h2>\n<\/blockquote>\n

Day 3: The importance of storytelling<\/strong>
\nBefore entering Ashridge\u2019s magical learning experience the next day, Team Boston got up early and had a run followed by a very relaxing and spectacular yoga session led by Manuela Erlacher, our very own yoga teacher. We started our day in the classroom by asking what storytelling really is and why it matters so much in today\u2019s society. I believe storytelling is one of the biggest keys to success in your personal and professional success. So it is of utmost importance that we learn and practice it. The day was filled with mental exercises that guided us to discover our true selves. And more time to explore secret spots of Ashridge gave our minds the opportunity to reflect on our thoughts.<\/p>\n

[Tweet “Define your purpose in life and use it as a pathway to reach happiness.”]<\/p>\n

I learnt many lessons that day, the most important being: Define your purpose in life and use it as a pathway to reach happiness. As business students on a mission to make a change, we will face various challenges in the future. Our purpose will serve as our anchor to guide us when the obstacle ahead seems gigantic.<\/p>\n

The tranquil grounds at Ashridge provide the perfect environment to reflect on our learning<\/figcaption><\/figure>\n

Day 4: Organizational and individual resilience<\/strong>
\n<\/strong>On day four, we were enlightened by the concept of resilience. Resilience is crucial; it is much needed in today\u2019s society as issues arise every day. As Rocky Balboa said: \u201cIt is about how hard you can get hit and keep moving forward, how much you can take and keep moving forward\u201d. It was a very interesting and challenging day spent in a global classroom full of ambitious, diverse, and intelligent young leaders. We learned to be mentally flexible and adjust our thinking as environmental circumstances change.<\/p>\n

Day 4 and the hectic schedule was catching up with us!<\/figcaption><\/figure>\n
\n

As Rocky Balboa said: \u201cIt is about how hard you can get hit and keep moving forward, how much you can take and keep moving forward.\u201d<\/h2>\n<\/blockquote>\n

The end of our trip was near and our last dinner together was ahead of us. Armed with a glass of wine and a variety of entertainment- Dean Scholar Henrik\u2019s fantastic piano session- the night began. The Red Bull winners were announced and rewarded with prizes.<\/p>\n

The food at Ashridge was truly amazing – they use locally sourced ingredients where possible too<\/figcaption><\/figure>\n

Day 5: Sleep-in and one last lunch<\/strong>
\nThe different campus teams left Ashridge and headed back to start Module C with new inspiration and a sense of global unity. Team Boston was the last one to leave. We got to sleep-in and managed to get one last fantastic lunch. As we somehow managed to carry our stuffed bellies to the bus, everyone entered a slightly sad mood as this bus ride meant the end of our English journey. It was time to say goodbye and carry the Hult spirit around the world back to our origins in Boston, San Francisco, New York, London, Dubai, and Shanghai.<\/p>\n

What an inspiring and incredible week with this fantastic bunch of Hultians<\/figcaption><\/figure>\n
Thanks for an unforgettable experience!<\/figcaption><\/figure>\n

Long story short:<\/strong><\/p>\n

    \n
  1. All of Ashridge\u2019s food is amazing<\/li>\n
  2. Scheduled buffet meals are your best friend<\/li>\n
  3. Team Boston\u2019s mission of “Passion. Purpose. Persistence.” resonated with the other teams<\/li>\n
  4. Ashridge is more beautiful than I ever imagined<\/li>\n
  5. Embrace change \u2013 drive change before problems actually arise<\/li>\n
  6. Hult\u2019s community is probably the most diverse out there<\/li>\n
  7. Discover your purpose and live by it<\/li>\n
  8. When you put a group of global Hultians in a classroom, they immediately connect on a personal level<\/li>\n
  9. Success is not handed to you, work for it<\/li>\n
  10. Never stop learning and seek out advice from people you know well \u2013 they will point out blind spots in your thinking and help you grow<\/li>\n
  11. Sleeping is for when you are dead<\/li>\n
  12. Can we please go again?<\/li>\n<\/ol>\n

    Many thanks to Dean Agnes from London and Dean Emmett from Boston as well as all of the other deans and professors that made this trip come true.<\/p>\n

    \n

    \"\"Marc Ahlers is a Dual Masters degree<\/a> student in Finance and International\u00a0Business at the Hult Boston campus. His experience in working with KPMG in Germany has motivated him to pursue a career in management consulting.\u00a0He was an international collegiate student-athlete at Northwest Missouri State University, where he won conferences and regionals. Apart from professional tennis, Marc is also passionate about traveling.<\/p>\n

    Step up your game with executive education at Ashridge agile business school. To find out more, take a look at our blog Ashridge Executive Education at Hult in 2018 Financial Times Top European Business School rankings<\/a>, or firm up your exec career footing with a Masters in International Business<\/a> from Hult. Download a brochure or get in touch today to find out how Hult can help you learn everything about the business world, the future, and yourself.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Written by Marc Ahlers, Global Ambassador and Master Dual Degree student in the Hult Boston Campus Class of 2017. Today is Saturday, March 24th 2017. 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