In the digital era, the marketing landscape is constantly evolving, making careers in marketing among the most exciting, dynamic, and in-demand of 2017. As the internet continues to make the global marketplace more accessible for businesses of all sizes, a solid understanding of the marketing mix is essential to ensure your message cuts through the noise of the competition.<\/p>\n
Studying international marketing at the graduate level can give you the knowledge and experience needed to make your business\u2014and yourself\u2014stand out. At Hult International Business School, our one-year Master of International Marketing<\/a> program is designed to immerse our students in the fast-paced world of global marketing. With the opportunity to live and study in three centers of global businesses, including London<\/a>, Boston<\/a>, San Francisco<\/a>, Shanghai, and Dubai<\/a>, our students also gain invaluable insight into what makes global marketing resonate across cultures.<\/p>\n Marketing is a broad field, covering everything from traditional advertising and PR through to digital design and SEO. While an integrated understanding of the full marketing mix is invaluable, you may choose to hone your expertise in the area you find most appealing.<\/p>\n If you\u2019re wondering what you can do with a marketing degree, below you\u2019ll find seven of the most interesting\u2014and in-demand\u2014careers in marketing.<\/p>\n A confident marketing \u201call-rounder\u201d with a broad skill set, strategic thinking, and deep understanding of full marketing picture will always be highly employable. If you enjoy the challenge of putting all the puzzle pieces of marketing together\u2014integrating campaigns that run across mediums from Google display ads to billboards and brochures\u2014a career as a marketing manager might be the right choice for you.<\/p>\n In fact, according to a 2015 report, being a marketing manager was the best job in the UK, based on employment opportunities and earning potential. A marketing manager with solid international experience has particularly excellent prospects for career progression, ultimately leading to influential and well-paid positions, such as VP of Global Marketing or CMO.<\/p>\n Brand identity is at the heart of effective marketing strategy. But it takes enormous skill, consumer understanding, and creative thinking to nail the right positioning and develop a brand with the resonance and recognition that iconic companies like Coca-Cola, Apple, and BMW have achieved.<\/p>\n Good branding differentiates a product or service from a competitor and taps into a core consumer need. A career in branding could see you working for a creative branding agency, or in-house as a brand manager in industries as diverse as financial services or fashion.<\/p>\n As a brand expert, you will be responsible for defining and defending the personality, look, and feel of your organization\u2014considering things like tone of voice guidelines for marketing messages, taglines, logo design, brand colors, and fonts, each carefully crafted to resonate with your target market.<\/p>\n Find out more about building brand identity and why it\u2019s important to marketing strategy:1. Marketing manager<\/h2>\n
2. Brand marketing manager<\/h2>\n
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