{"id":617,"date":"2011-11-15T21:42:10","date_gmt":"2011-11-15T21:42:10","guid":{"rendered":"http:\/\/scqa.hult.edu\/en\/news\/blogs\/2011\/november\/felix-velarde-of-digital-agency-underwired-speaks-to-digital-marketing-students\/"},"modified":"2019-07-23T12:04:27","modified_gmt":"2019-07-23T12:04:27","slug":"felix-velarde-of-digital-agency-underwired-speaks-to-digital-marketing-students","status":"publish","type":"post","link":"https:\/\/www.hult.edu\/blog\/felix-velarde-of-digital-agency-underwired-speaks-to-digital-marketing-students\/","title":{"rendered":"Felix Velarde of digital agency Underwired speaks to Digital Marketing students"},"content":{"rendered":"<p><strong>In his twitter words:<\/strong><\/p>\n<p>Started 1st agency 1994, now run pioneering eCRM agency Underwired. Eternal optimist, glider pilot, foodie, love dancing. Wanna be here when the future comes<\/p>\n<p>\u201c If all Groupon is going to do is offer me haircuts I don&#8217;t need, they go straight into my junk folder\u201d<\/p>\n<p><strong>Additional\u00a0quotes from Felix&#8217;s talk today:<\/strong><\/p>\n<p>\u201cWhen you are looking at acquisition, look at people first, then behaviours.\u201d<\/p>\n<p>\u201cMarketing is about insight that leads to much better results\u201d<\/p>\n<p>\u201cThe easiest way to make the highest impact change to a marketing programme is through segmentation\u201d<\/p>\n<p>\u201c&#8230;you can double income every two years, but only if you do it by 3% a month&#8230;\u201d<\/p>\n<p>\u201cto create a relationship with customers, we must do it in a series of incremental steps\u201d<\/p>\n<p>\u201cDoing things slowly over time has a greater chance of optimising customer lifetime value\u201d<\/p>\n<p><span style=\"text-decoration: underline;\">About Underwired<\/span><\/p>\n<p>The UK&#8217;s leading eCRM agency and full service digital agency offering customer retention and segmentation strategies for major retail, FMCG and e-commerce. Underwired&#8217;s clients include Virgin, McCain Foods, ASICS and The Economist Group<\/p>\n<p>Explore the complexities and challenges of the marketing world with Hult&#8217;s <a href=\"https:\/\/www.hult.edu\/en\/programs\/masters\/international-marketing\/\">Masters in International Marketing<\/a>. To learn more, take a look at our blog<a href=\"https:\/\/www.hult.edu\/blog\/how-marketing-influences-our-daily-life\/\"> How marketing influences our daily life<\/a>, or get into broader business with a <a href=\"https:\/\/www.hult.edu\/en\/programs\/masters\/international-business\/\">Masters in International Business<\/a> instead. Download a brochure or get in touch today to find out how Hult can help you to explore everything about the business world, the future, and yourself.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In his twitter words: Started 1st agency 1994, now run pioneering eCRM agency Underwired. Eternal optimist, glider pilot, foodie, love dancing. Wanna be here when the future comes \u201c If&#8230;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[24],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Felix Velarde of digital agency Underwired speaks to Digital Marketing students | Hult International Business School<\/title>\n<meta name=\"description\" content=\"Started 1st agency 1994, now run pioneering eCRM agency Underwired. Eternal optimist, glider pilot, foodie, love dancing. 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