{"id":595,"date":"2012-01-26T09:30:00","date_gmt":"2012-01-26T09:30:00","guid":{"rendered":"http:\/\/scqa.hult.edu\/en\/news\/press-releases\/2012\/january\/a-game-changing-sequel-to-socialnomics-by-digital-pioneer-and-hult-international-business-school-professor-erik-qualman-is-making-waves-around-the-world\/"},"modified":"2021-11-02T14:34:22","modified_gmt":"2021-11-02T14:34:22","slug":"a-game-changing-sequel-to-socialnomics-by-digital-pioneer-and-hult-international-business-school-professor-erik-qualman-is-making-waves-around-the-world","status":"publish","type":"post","link":"https:\/\/www.hult.edu\/blog\/a-game-changing-sequel-to-socialnomics-by-digital-pioneer-and-hult-international-business-school-professor-erik-qualman-is-making-waves-around-the-world\/","title":{"rendered":"A game-changing sequel to Socialnomics by digital pioneer and Hult International Business School Professor Erik Qualman is making waves around the world"},"content":{"rendered":"<p style=\"margin: 0in 0in 10pt; text-align: left;\">(BOSTON \u2013 January 26, 2012) The book, entitled <em> Digital Leader <\/em>, uses real-life examples and Qualman\u2019s extensive research to summarize five keys to success and influence for effective leadership in today\u2019s digital world.<\/p>\n<p style=\"margin: 0in 0in 10pt;\">\u201cIn the book I help people to lead a better digital life today and show them how small changes can shape what their digital legacy will look like 100 years from now,\u201d said <a href=\"http:\/\/www.socialnomics.net\/\">Qualman<\/a>, Professor at <a href=\"https:\/\/www.hult.edu\/\">Hult International Business School<\/a>. \u201cAll the time we\u2019re leaving a digital footprint, but there\u2019s also a digital shadow \u2013 that\u2019s the stuff that other people write about you. So even if you avoid new technology all together, what you do offline will be posted online by others \u2014 creating a digital shadow. In the U.S. 92% of children under two-years-old already have a digital shadow.\u201d<\/p>\n<p style=\"margin: 0in 0in 10pt;\">Qualman rose to prominence after high-profile stints at global companies like Yahoo, AT&amp;T and Cadillac. Qualman embraced social media early and is now a respected authority in digital circles, delivering keynote speeches to business and government leaders, as well as, students at Hult International Business School in Boston, San Francisco, London, Dubai and Shanghai. <em>Socialnomics<\/em>, the forerunner to his new book<em>,<\/em> made Amazon\u2019s number one bestseller list in the UK, US, Germany, Korea, Italy, Japan, Brasil and Canada. \u201cMy goal with <em>Digital Leader<\/em> was to create a book for anyone who wants to improve their online presence and digital footprint. I provide tactical and practical advice that people can do today to make a difference that lasts a lifetime.\u201d<\/p>\n<p style=\"margin: 0in 0in 10pt;\"><em>Digital Leader is on sale now. <\/em><\/p>\n<p style=\"margin: 0in 0in 10pt;\"><em>Erik Qualman is author of Socialnomics and a blog of the same name.<\/em><\/p>\n<p style=\"margin: auto auto 0pt;\"><strong>About Hult International Business School<\/strong><\/p>\n<p>Hult is the world&#8217;s most international business school with campuses in Boston, San Francisco, London, Dubai, and Shanghai. The School offers a range of business-focused programs including MBA, Executive MBA, Master and Undergraduate degrees. Hult\u2019s one-year MBA program is ranked in the top 30 in the world by <em>The Economist<\/em> and among the top 100 by the <em>Financial Times<\/em>.\u00a0 <a href=\"https:\/\/www.hult.edu\/\">www.hult.edu<\/a>.<\/p>\n<p>Like game changers? Break the mould in the business world with a <a href=\"https:\/\/www.hult.edu\/en\/programs\/masters\/disruptive-innovation\/\">Masters in Disruptive Innovation from Hult<\/a>. To learn more, take a look at our blog <a href=\"https:\/\/www.hult.edu\/blog\/personal-branding-basics\/\">Personal branding basics: Essential rules for selling yourself in the digital age<\/a>, or explore overall business challenges with a <a href=\"https:\/\/www.hult.edu\/en\/programs\/masters\/international-business\/\">Masters in International Business<\/a> instead. Download a brochure or get in touch today to find out how Hult can help you to find out everything about the business world, the future, and yourself.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(BOSTON \u2013 January 26, 2012) The book, entitled Digital Leader , uses real-life examples and Qualman\u2019s extensive research to summarize five keys to success and influence for effective leadership in&#8230;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[24],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A game-changing sequel to Socialnomics by digital pioneer and Hult International Business School Professor Erik Qualman is making waves around the world | Hult International Business School<\/title>\n<meta name=\"description\" content=\"January 26, 2012) The 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