{"id":534,"date":"2012-05-28T20:33:43","date_gmt":"2012-05-28T20:33:43","guid":{"rendered":"http:\/\/scqa.hult.edu\/en\/news\/blogs\/2012\/may\/sir-martin-sorrell-talks-bric\/"},"modified":"2019-07-17T07:16:09","modified_gmt":"2019-07-17T07:16:09","slug":"sir-martin-sorrell-talks-bric","status":"publish","type":"post","link":"https:\/\/www.hult.edu\/blog\/sir-martin-sorrell-talks-bric\/","title":{"rendered":"Sir Martin Sorrell talks BRIC"},"content":{"rendered":"<p>Sir Martin Sorrell \u2013 CEO of global advertising agency WPP \u2013 spoke at Hult\u2019s London campus to a group of executives and students about the BRIC countries and the challenges faced in these markets. Amongst them, the challenge of nurturing and maintaining such a plethora of talent.<\/p>\n<p>Other challenges? How do you ensure 158,000 employees work together and not in silos? This horizontality is one of the four pillars of WPP\u2019s global strategy, alongside new markets and new media; but also consumer insight: asking what are customers doing and how are their values changing? Moreover, how do you battle corruption in the Brazilian, Russian, Indian, and Chinese markets?<\/p>\n<p>As CEO of a $16BN company, Sir Martin moves fast, knows his business inside out and certainly lives by his motto: persistence and speed.<\/p>\n<p>Step up your game with <a href=\"https:\/\/www.hult.edu\/en\/executive-education\/\">executive education<\/a> at Ashridge agile business school. To find out more, take a look at our blog <a href=\"https:\/\/www.hult.edu\/blog\/ashridge-executive-education-at-hult-in-2018-financial-times-top-100-european-business-school-rankings\/\">Ashridge Executive Education at Hult in 2018 Financial Times Top European Business School rankings<\/a>, or firm up your exec career footing with a <a href=\"https:\/\/www.hult.edu\/en\/programs\/masters\/international-business\/\">Masters in International Business<\/a> from Hult. Download a brochure or get in touch today to find out how Hult can help you learn everything about the business world, the future, and yourself.<\/p>\n<p style=\"text-align: left;\">Kickstart your career in Europe&#8217;s biggest startup cluster by studying at <a href=\"https:\/\/www.hult.edu\/en\/locations\/london\/\">Hult&#8217;s London business school<\/a>. To find out more, take a look at our blog <a href=\"https:\/\/www.hult.edu\/blog\/my-hult-experience-a-malaysian-in-london\/\">My Hult Experience: A Malaysian in London<\/a>. Download a brochure or get in touch today to find out how Hult can help you to learn about the business world, the future, and yourself.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sir Martin Sorrell \u2013 CEO of global advertising agency WPP \u2013 spoke at Hult\u2019s London campus to a group of executives and students about the BRIC countries and the challenges&#8230;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[24],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sir Martin Sorrell talks BRIC | Hult International Business School<\/title>\n<meta name=\"description\" content=\"Sir Martin Sorrell \u2013 CEO of global advertising agency WPP \u2013 spoke at Hult\u2019s London campus to a group of executives and students about the BRIC countries and the challenges faced in these markets. 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