An audience of Hult faculty, staff and students in Mumbai were recently treated to a visit from Coca-Cola Group Category Director, Ania Jakubowski. Discussing the importance of Content and Connections, Ania explained how she stays connected with her team via extended visits. Many managers \u201cgo into a country for a day or two, do a couple of meetings, they put their point of views in, they look at the charts and off they go.\u201d<\/p>\n
Ania believes that everything is interlinked and pointed to three things that need to be near-perfect for success –<\/p>\n
1)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Route to market \u2013 you’ve got to be able to get that brand ubiquitous<\/p>\n
2)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Very strong brand insight \u2013 connectivity to the consumer<\/p>\n
3)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The right balance of portfolio<\/p>\n
Sexy marketing\u00a0is no use by itself, she told her audience, because \u201cif we don\u2019t get the product to where you want it, and ideally cold, you\u2019ll buy something else.\u201d<\/p>\n
And the most important ingredient of all for success? Connecting with and contributing to the next generation.<\/p>\n
Hult offers a range of highly skills-focused and employability-driven business school programs<\/a> including a range of MBA options and a comprehensive one year Masters in International Business<\/a>. To find out more, take a look at our blog Hult International Business School Launches Visionary Speaker Series<\/a>. Download a brochure or get in touch today to find out how Hult can help you to learn about the business world, the future, and yourself.<\/p>\n","protected":false},"excerpt":{"rendered":" An audience of Hult faculty, staff and students in Mumbai were recently treated to a visit from Coca-Cola Group Category Director, Ania Jakubowski. Discussing the importance of Content and Connections,…<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[24],"tags":[],"yoast_head":"\n