{"id":512,"date":"2012-07-17T00:34:45","date_gmt":"2012-07-17T00:34:45","guid":{"rendered":"http:\/\/scqa.hult.edu\/en\/news\/blogs\/2012\/july\/screw-business-as-usual-and-the-rest-of-my-corporate-diplomacy-summer-reading-list-huffington-post\/"},"modified":"2019-07-08T15:34:04","modified_gmt":"2019-07-08T15:34:04","slug":"screw-business-as-usual-and-the-rest-of-my-corporate-diplomacy-summer-reading-list-huffington-post","status":"publish","type":"post","link":"https:\/\/www.hult.edu\/blog\/screw-business-as-usual-and-the-rest-of-my-corporate-diplomacy-summer-reading-list-huffington-post\/","title":{"rendered":"Screw Business as Usual and the Rest of My Corporate Diplomacy Summer Reading List [Huffington Post]"},"content":{"rendered":"<p>Summertime is always an excellent time to reflect, recharge and catch up on reading you&#8217;ve been meaning to read for longer than you can remember.\u00a0 My reading list this summer is longer than in years past as the sheer volume of new work critical to those in the global engagement, corporate diplomacy and public diplomacy spheres has exploded.\u00a0\u00a0 It could be that this is due to a pervasive feeling of discontent and urgency &#8211; where ideas are formed, issues collide, and independent action has a new meaning and consequence for peoples around the globe.<\/p>\n<p>As I work with businesses, governments and NGOs as well as teach both MPD and MBA students, I am reminded daily by how differently leadership in each sector thinks and behaves. \u00a0My reading list is reflective of this dynamic as they speak their own languages and operate in fundamentally different ways. \u00a0The nature of global business issues and challenges today requires all of these groups to partner where appropriate and work effectively together.\u00a0 With this in mind, I selected the following for my Summer Corporate Diplomacy Reading List which apply to leadership in all sectors &#8211; business, government and NGOs.\u00a0 At a minimum these should also be required reading for MPDs and MBAs as well as anyone working or traveling globally.<\/p>\n<p>First up on my list is Richard Branson&#8217;s <em>Screw Business as Usual <\/em>which I initially learned of at Secretary Clinton&#8217;s Global Impact Economic Forum\u00a0at Georgetown earlier this spring.\u00a0 The forum was exceptional, with a blend of fresh thinking and new voices, something which is rare in Washington.\u00a0 Branson appeared at the forum with a host of others issuing a rallying cry and drawing attention to what the Secretary called, &#8220;a convergence of the recognition on the part of government, the private sector, civil society, that we can be so much more effective working together than working at cross-purposes.&#8221;\u00a0 In his book, which is as candid and direct as Branson has become known for, he outlines various arguments and approaches on why and how good business can be a force for good in the world.\u00a0 It is a re-thinking and re-imagining of how business operates globally and where business can expand its role in developing solutions that benefit all.\u00a0 The book is only one piece of a broader <em>Screw Business as Usual movement <\/em>Branson is championing which has an incredible <a href=\"http:\/\/virginunite.screwbusinessasusual.com\/casestudies \" target=\"_blank\" rel=\"noopener\">companion website <\/a>where stories are shared, key insights and lessons profiled, with numerous portals for action.<\/p>\n<p>In addition to focusing on issues of import for global business, I&#8217;ve taken my reading list and distilled out key Corporate Diplomacy trends and issues that those who operate in a cross-sector capacity should be tuned into over the coming months.\u00a0 This is by no means an exhaustive list and I welcome your recommendations as I am always eager to expand my library and learnings.<\/p>\n<p><strong>Read Prof. Guittard&#8217;s Summer 2012 Corporate Diplomacy Trends &amp; Reading List on Huffington Post <a href=\"http:\/\/www.huffingtonpost.com\/cari-e-guittard\/screw-business-as-usual-a_b_1670163.html\" target=\"_blank\" rel=\"noopener\">here<\/a>.<br \/>\n<\/strong><br \/>\n<em>Cari E. Guittard is Principal, Global Engagement Partners and\u00a0Professor of Global Management at\u00a0Hult International Business School<strong>.<\/strong> <\/em><\/p>\n<p>Make the most of what your career has to offer with a <a href=\"https:\/\/www.hult.edu\/en\/programs\/masters\/international-business\/\">Masters in International Business<\/a> from Hult. To learn more, take a look at our blog <a href=\"https:\/\/www.hult.edu\/blog\/future-thinking-taking-your-bachelor-degree-beyond-business\/\">Future thinking: Taking your Bachelor degree beyond business<\/a>, or give your employability a huge boost with an <a href=\"https:\/\/www.hult.edu\/en\/programs\/mba\/\">MBA in international business<\/a>. Download a brochure or get in touch today to find out how Hult can help you to explore everything about the business world, the future, and yourself.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Summertime is always an excellent time to reflect, recharge and catch up on reading you&#8217;ve been meaning to read for longer than you can remember.\u00a0 My reading list this summer&#8230;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[24],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Screw Business as Usual and the Rest of My Corporate Diplomacy Summer Reading List [Huffington Post] | Hult International Business School<\/title>\n<meta name=\"description\" content=\"Summertime is always an excellent time to reflect, recharge and catch up on reading you&#039;ve 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