{"id":490,"date":"2012-08-20T16:34:18","date_gmt":"2012-08-20T16:34:18","guid":{"rendered":"http:\/\/scqa.hult.edu\/en\/news\/blogs\/2012\/august\/moving-my-offline-seo-courses-online-by-tommy-griffith-udemy-blog\/"},"modified":"2019-07-11T10:23:46","modified_gmt":"2019-07-11T10:23:46","slug":"moving-my-offline-seo-courses-online-by-tommy-griffith-udemy-blog","status":"publish","type":"post","link":"https:\/\/www.hult.edu\/blog\/moving-my-offline-seo-courses-online-by-tommy-griffith-udemy-blog\/","title":{"rendered":"Moving My Offline SEO Courses Online By Tommy Griffith [Udemy Blog]"},"content":{"rendered":"<p><em>Tommy Griffith has been doing search engine optimization for the last 4 years. He was the co-founder of an online medical tourism agency based in Taiwan and worked at a boutique digital marketing agency in Singapore. He is currently the SEO Manager for Emerging Markets at PayPal. Last year he started ClickMinded, a San Francisco-based SEO training company, and has been holding live SEO training classes for startups in silicon valley on the weekends. <\/em><\/p>\n<div>\n<p>I was teaching an\u00a0<a href=\"http:\/\/www.clickminded.com\/\" target=\"_blank\" rel=\"noopener\">SEO training class<\/a> <a href=\"http:\/\/www.udemy.com\/seo-training\/?tc=blog\" target=\"_blank\" rel=\"noopener\">\u00a0<\/a>at the <a href=\"https:\/\/www.hult.edu\/en\/campuses\/san-francisco\/about-san-francisco\/\" target=\"_blank\" rel=\"noopener\">Hult International Business School in San Francisco <\/a>when I first hard of Udemy.\u00a0In my classes, and when students have questions, I always tell them to ask via Twitter, rather than just raising their hands. During my first lecture, one of the students in the class asked if I had ever considered creating\u00a0a Udemy class. I looked it up and decided, almost immediately, to change my direction for the company. Over 250 students later I couldn\u2019t be happier.<\/p>\n<\/div>\n<div>\n<h3><\/h3>\n<h2>Making the Offline to Online Transition<\/h2>\n<\/div>\n<p>Transitioning my class from the offline to the online world has brought on new challenges, and I\u2019ve been tackling them in a\u00a0dramatically\u00a0different style than I was previously. The process of converting my class into an online course was fairly straightforward, but rather than worrying about class handouts, paper quality, and where to go to lunch, my concerns in creating this class were more closely aligned with sound quality levels, what type of HD camera to use, and whether or not a particular segment needs to be cut short.<\/p>\n<h4><\/h4>\n<h4>Here was the setup we used:<\/h4>\n<div>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>CAMERA: \u00a0Canon Xa10<\/li>\n<li>MIC: \u00a0Sennheiser EW122 PG3<\/li>\n<li>Software: \u00a0Adobe Premiere Pro CS5 &amp;\u00a0\u00a0Adobe Soundbooth CS5<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<p>Once we had all of the raw footage from a few of my in-person lectures, we simply had to collect\u00a0screen shots\u00a0of the content and apply them, with transitions, to the footage. Editing is definitely an art, and I had some fantastic help in pulling it all together from my intern,\u00a0<a href=\"http:\/\/www.brunowong.me\/\" target=\"_blank\" rel=\"noopener\">Bruno Wong<\/a>, but it isn\u2019t something you should be\u00a0intimidated\u00a0by. I highly recommend cutting your footage into\u00a0logical, topical slices. This seems to be much more valuable to the user, so that they can come back and access specific classes or subjects at any time.\u00a0Overall, the process of converting my class from the offline world to the digital world was seamless. It\u2019s an upfront cost for sure, but once you\u2019re done, it\u2019s almost entirely hands-off.<\/p>\n<div>Partnering with Hult was essential in this transition. They allowed me to use the class space to film my course and offered plenty of feedback\u00a0on how to make my training better.\u00a0By lecturing and providing an SEO class for their students, the natural transition to get attendees to enroll in the online class was easy. The students, all Masters in Digital Marketing candidates, having already been exposed to much of the content, wear eager to enroll in the class. It provided a very natural continuation for what they had already seen.<\/div>\n<h3><\/h3>\n<h3>Promoting Your Course<\/h3>\n<p>Outside of the technical considerations, creating a comprehensive, scalable, marketable class has been incredibly valuable to me, and has dramatically changed the scope of my business. \u00a0 The trick for me was to promote directly to the students who already knew me. \u00a0I sent them this e-mail:<\/p>\n<div>\n<div>Click <a href=\"http:\/\/www.udemy.com\/blog\/moving-my-offline-courses-online-by-tommy-griffith\/\" target=\"_blank\" rel=\"noopener\">here<\/a>\u00a0to read the rest of the article on Udemy Blog.<\/div>\n<\/div>\n<div><\/div>\n<div>Explore the complexities and challenges of the marketing world with Hult&#8217;s <a href=\"https:\/\/www.hult.edu\/en\/programs\/masters\/international-marketing\/\">Masters in International Marketing<\/a>. To learn more, take a look at our blog <a href=\"https:\/\/www.hult.edu\/blog\/5-tips-on-how-to-get-a-head-start-in-todays-marketing-industry\/\">5 tips On How To Get A Head Start In Today\u2019s Marketing Industry<\/a>, or get into broader business with a <a href=\"https:\/\/www.hult.edu\/en\/programs\/masters\/international-business\/\">Masters in International Business<\/a> instead. Download a brochure or get in touch today to find out how Hult can help you to explore everything about the business world, the future, and yourself.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tommy Griffith has been doing search engine optimization for the last 4 years. He was the co-founder of an online medical tourism agency based in Taiwan and worked at a&#8230;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[24],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Moving My Offline SEO Courses Online By Tommy Griffith [Udemy Blog] | Hult International Business School<\/title>\n<meta name=\"description\" content=\"Tommy Griffith has been doing search engine optimization for the last 4 years. 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