{"id":476,"date":"2012-09-07T20:10:00","date_gmt":"2012-09-07T20:10:00","guid":{"rendered":"http:\/\/scqa.hult.edu\/en\/news\/blogs\/2012\/september\/greenovate--acal-next-gen-fuel-cell-technology-innovation-excellence\/"},"modified":"2019-07-25T08:34:23","modified_gmt":"2019-07-25T08:34:23","slug":"greenovate-acal-next-gen-fuel-cell-technology-innovation-excellence","status":"publish","type":"post","link":"https:\/\/www.hult.edu\/blog\/greenovate-acal-next-gen-fuel-cell-technology-innovation-excellence\/","title":{"rendered":"Greenovate! \u2013 ACAL Next Gen Fuel Cell Technology [Innovation Excellence]"},"content":{"rendered":"

This article is republished from Innovation Excellence, the world’s most popular innovation website serving visitors from 170+ countries. See the original article here<\/a>.<\/em><\/p>\n

Real world stories about innovators and innovative companies are an important way to learn and we place high value on them at Innovation Excellence. We are very pleased to begin a series of case studies on companies who have been curated by Hult International Business School Center and Center for Innovation, Excellence and Leadership\u00a0(IXL Center)<\/a> in their book Greenovate!<\/a><\/p>\n

The book Greenovate! <\/em> <\/strong>documents 53 case studies<\/strong> that are defined by \u201csustainable, green innovations\u201d (or \u201cgreen ovations\u201d). Each profile combines business innovation with a synthesized concept of sustainability, from startups to leading global organizations. The first case study in this special series is:<\/p>\n

ACAL ENERGY \u2013 <\/strong>Next Gen Fuel Cell Technology<\/h3>\n

INNOVATION<\/strong><\/h4>\n

ACAL Energy developed a new method for generating current within a fuel cell by using a proprietary recirculating liquid cathode technology that performs better and at lower cost than existing fuel cell systems.<\/p>\n

SUSTAINABILITY<\/strong><\/h4>\n

As with other fuel cell systems, the only by-products of the fuel cells are water and heat. In addition, ACAL\u2019s technology reduces the required amount of platinum, a rare and expensive mineral.<\/p>\n

RESULTS<\/strong><\/h4>\n

The new technology enables fuel cell systems to operate up to five times longer than is currently possible. ACAL Energy cuts the amount of platinum used in fuel cells by 80% and reduces the price of fuel cells by 40%.<\/p>\n

DRIVERS<\/strong><\/h4>\n

TECHNOLOGY PUSH:
\nFuel cells are unique in energy delivery, combining benefits such as: low or zero emissions, high efficiency and reliability, multi-fuel capability, no noise pollution.<\/p>\n

FOUNDER\u2019S EXPERTISE:
\nDr Andrew Creeth, the founder of ACAL Energy Ltd with more than 15 years scientific experience, invented a new technology for ACAL.<\/p>\n

DEMAND PULL:
\nAccording to Clean Edge, the fuel cell market is expected to grow steadily to $15.6 billion over the next decade\u2009\u2014\u2009about 10x its 2008 size.<\/p>\n

GOVERNMENT PUSH:
\nTo cut carbon emissions, UK government sets up organization and business incubators to support start-ups and emerging technologies.<\/p>\n

BARRIERS<\/strong><\/h4>\n

PRECIOUS METAL:
\nFuel cells require the use of precious metals (usually platinum) as catalysts\u2009\u2014\u2009the scarcity and expense of these metals make the fuel cells unaffordable for mass use.<\/p>\n

BUSINESS RESOURCES:
\nThe company needed funds in order to take the technology forward from small-scale laboratory systems to manufacturable prototypes.<\/p>\n

COMPLEX EQUIPMENT:
\nSophisticated components and systems are required to ensure fuel cell reliability contributing to the high cost of current systems.<\/p>\n

BUILDING TRUST:
\nFlowCathTM technology is new on the market and the lack of brand recognition is a challenge to attracting customers.<\/p>\n

ENABLERS<\/strong><\/h4>\n

CHEAP ALTERNATIVE:
\nAcal\u2019s FlowCathTM technology removes the need for platinum, replacing it with a proprietary liquid that is continuously pumped through the cell.<\/p>\n

CRITICAL INVESTORS:
\nThe company is supported by UK VCs, Japanese and European corporations, and public investors\u2009\u2014\u2009altogether, they provided \u00a37 million in funding.<\/p>\n

SIMPLIFICATION:
\nThe use of liquid instead of platinum allows simplification of equipment, thus eliminating the need for a hydration system.<\/p>\n

COMMITTED PARTNER:
\nCarbon Trust, a UK government organization, assesses and supports the development of FlowCathTM, increasing its credibility.<\/p>\n

IMPACT<\/strong><\/h4>\n

COST REDUCTION:
\nFlowCathTM allows an 80% reduction of platinum used in fuel cells and a 40% decrease in fuel cell price<\/p>\n

INTERNAL:
\nACAL Energy built a state-of-the-art lab and a 4,000 m2 plant, growing from 5 to 23 employees in 18 months.<\/p>\n

PERFORMANCE:
\nThe use of the liquid improves the fuel cell\u2019s durability to more than 1,500 hours with no loss in performance.<\/p>\n

AWARD WINNER:
\nACAL Energy was a finalist in 2009 Carbon Trust Innovation Awards, which recognize innovative, low-carbon companies.<\/p>\n

WHAT\u2019S NEXT<\/strong><\/h4>\n

The company\u2019s near term strategy is to build partnerships with key supply chain companies and fuel cell OEMs. In the long term it plans to enter more markets: transportation as well as industrial and domestic distributed energy.<\/p>\n

Tyler McNally<\/a>, Ronald Jonash<\/a> & Dr. Hitendra Patel<\/a> are co-authors of Greenovate! \u2014 Companies Innovating to Create a More Sustainable World<\/a><\/em><\/strong> and members of the leadership team at IXL CENTER<\/a>, the Center for Innovation, Excellence & Leadership at Hult International Business School.<\/p>\n

Grow your leadership capabilities with an MBA in international business at Hult<\/a>. To learn more, take a look at our blog The importance of authenticity and decision-making in leadership<\/a>, or give your career a boost with our Masters in International Business<\/a>. Download a brochure or get in touch today to find out how Hult can help you to learn about the business world, the future, and yourself.<\/p>\n","protected":false},"excerpt":{"rendered":"

This article is republished from Innovation Excellence, the world’s most popular innovation website serving visitors from 170+ countries. See the original article here. Real world stories about innovators and innovative…<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[24],"tags":[180],"yoast_head":"\nGreenovate! \u2013 ACAL Next Gen Fuel Cell Technology [Innovation Excellence] | Hult International Business School<\/title>\n<meta name=\"description\" content=\"Real world stories about innovators and innovative companies are an important way to learn and we place high value on them at Innovation Excellence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Greenovate! \u2013 ACAL Next Gen Fuel Cell Technology [Innovation Excellence] | Hult International Business School\" \/>\n<meta property=\"og:description\" content=\"Real world stories about innovators and innovative companies are an important way to learn and we place high value on them at Innovation Excellence.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hult.edu\/blog\/greenovate-acal-next-gen-fuel-cell-technology-innovation-excellence\/\" \/>\n<meta property=\"og:site_name\" content=\"Hult International Business School\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Hult\" \/>\n<meta property=\"article:published_time\" content=\"2012-09-07T20:10:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-25T08:34:23+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Hult_Business\" \/>\n<meta name=\"twitter:site\" content=\"@Hult_Business\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.hult.edu\/blog\/#organization\",\"name\":\"Hult International Business School\",\"url\":\"https:\/\/www.hult.edu\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/Hult\",\"https:\/\/www.instagram.com\/hultbusinessschool\/\",\"https:\/\/www.linkedin.com\/school\/hult\/\",\"https:\/\/www.youtube.com\/hult\",\"https:\/\/twitter.com\/Hult_Business\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.hult.edu\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.hult.edu\/blog\/media\/uploads\/2022\/08\/hult-social-profile.png\",\"contentUrl\":\"https:\/\/www.hult.edu\/blog\/media\/uploads\/2022\/08\/hult-social-profile.png\",\"width\":400,\"height\":400,\"caption\":\"Hult International Business School\"},\"image\":{\"@id\":\"https:\/\/www.hult.edu\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.hult.edu\/blog\/#website\",\"url\":\"https:\/\/www.hult.edu\/blog\/\",\"name\":\"Hult International Business School\",\"description\":\"The latest insights and stories from Hult International Business School\",\"publisher\":{\"@id\":\"https:\/\/www.hult.edu\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.hult.edu\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hult.edu\/blog\/greenovate-acal-next-gen-fuel-cell-technology-innovation-excellence\/#webpage\",\"url\":\"https:\/\/www.hult.edu\/blog\/greenovate-acal-next-gen-fuel-cell-technology-innovation-excellence\/\",\"name\":\"Greenovate! \u2013 ACAL Next Gen Fuel Cell Technology [Innovation Excellence] | Hult International Business School\",\"isPartOf\":{\"@id\":\"https:\/\/www.hult.edu\/blog\/#website\"},\"datePublished\":\"2012-09-07T20:10:00+00:00\",\"dateModified\":\"2019-07-25T08:34:23+00:00\",\"description\":\"Real world stories about innovators and innovative companies are an important way to learn and we place high value on them at Innovation Excellence.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.hult.edu\/blog\/greenovate-acal-next-gen-fuel-cell-technology-innovation-excellence\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.hult.edu\/blog\/greenovate-acal-next-gen-fuel-cell-technology-innovation-excellence\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.hult.edu\/blog\/greenovate-acal-next-gen-fuel-cell-technology-innovation-excellence\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.hult.edu\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Greenovate! \u2013 ACAL Next Gen Fuel Cell Technology [Innovation Excellence]\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hult.edu\/blog\/greenovate-acal-next-gen-fuel-cell-technology-innovation-excellence\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hult.edu\/blog\/greenovate-acal-next-gen-fuel-cell-technology-innovation-excellence\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.hult.edu\/blog\/#\/schema\/person\/b3cfc46996bd8fe989efc47389912068\"},\"headline\":\"Greenovate! \u2013 ACAL Next Gen Fuel Cell Technology [Innovation Excellence]\",\"datePublished\":\"2012-09-07T20:10:00+00:00\",\"dateModified\":\"2019-07-25T08:34:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hult.edu\/blog\/greenovate-acal-next-gen-fuel-cell-technology-innovation-excellence\/#webpage\"},\"wordCount\":744,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.hult.edu\/blog\/#organization\"},\"keywords\":[\"Innovation\"],\"articleSection\":[\"Archive\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.hult.edu\/blog\/greenovate-acal-next-gen-fuel-cell-technology-innovation-excellence\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.hult.edu\/blog\/#\/schema\/person\/b3cfc46996bd8fe989efc47389912068\",\"name\":\"Hult News\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.hult.edu\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.hult.edu\/blog\/media\/uploads\/2018\/04\/logo-100x100.png\",\"contentUrl\":\"https:\/\/www.hult.edu\/blog\/media\/uploads\/2018\/04\/logo-100x100.png\",\"caption\":\"Hult News\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Greenovate! \u2013 ACAL Next Gen Fuel Cell Technology [Innovation Excellence] | Hult International Business School","description":"Real world stories about innovators and innovative companies are an important way to learn and we place high value on them at Innovation Excellence.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Greenovate! \u2013 ACAL Next Gen Fuel Cell Technology [Innovation Excellence] | Hult International Business School","og_description":"Real world stories about innovators and innovative companies are an important way to learn and we place high value on them at Innovation Excellence.","og_url":"https:\/\/www.hult.edu\/blog\/greenovate-acal-next-gen-fuel-cell-technology-innovation-excellence\/","og_site_name":"Hult International Business School","article_publisher":"https:\/\/www.facebook.com\/Hult","article_published_time":"2012-09-07T20:10:00+00:00","article_modified_time":"2019-07-25T08:34:23+00:00","twitter_card":"summary_large_image","twitter_creator":"@Hult_Business","twitter_site":"@Hult_Business","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.hult.edu\/blog\/#organization","name":"Hult International Business School","url":"https:\/\/www.hult.edu\/blog\/","sameAs":["https:\/\/www.facebook.com\/Hult","https:\/\/www.instagram.com\/hultbusinessschool\/","https:\/\/www.linkedin.com\/school\/hult\/","https:\/\/www.youtube.com\/hult","https:\/\/twitter.com\/Hult_Business"],"logo":{"@type":"ImageObject","@id":"https:\/\/www.hult.edu\/blog\/#logo","inLanguage":"en-US","url":"https:\/\/www.hult.edu\/blog\/media\/uploads\/2022\/08\/hult-social-profile.png","contentUrl":"https:\/\/www.hult.edu\/blog\/media\/uploads\/2022\/08\/hult-social-profile.png","width":400,"height":400,"caption":"Hult International Business School"},"image":{"@id":"https:\/\/www.hult.edu\/blog\/#logo"}},{"@type":"WebSite","@id":"https:\/\/www.hult.edu\/blog\/#website","url":"https:\/\/www.hult.edu\/blog\/","name":"Hult International Business School","description":"The latest insights and stories from Hult International Business School","publisher":{"@id":"https:\/\/www.hult.edu\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.hult.edu\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.hult.edu\/blog\/greenovate-acal-next-gen-fuel-cell-technology-innovation-excellence\/#webpage","url":"https:\/\/www.hult.edu\/blog\/greenovate-acal-next-gen-fuel-cell-technology-innovation-excellence\/","name":"Greenovate! \u2013 ACAL Next Gen Fuel Cell Technology [Innovation Excellence] | Hult International Business School","isPartOf":{"@id":"https:\/\/www.hult.edu\/blog\/#website"},"datePublished":"2012-09-07T20:10:00+00:00","dateModified":"2019-07-25T08:34:23+00:00","description":"Real world stories about innovators and innovative companies are an important way to learn and we place high value on them at Innovation Excellence.","breadcrumb":{"@id":"https:\/\/www.hult.edu\/blog\/greenovate-acal-next-gen-fuel-cell-technology-innovation-excellence\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.hult.edu\/blog\/greenovate-acal-next-gen-fuel-cell-technology-innovation-excellence\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.hult.edu\/blog\/greenovate-acal-next-gen-fuel-cell-technology-innovation-excellence\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.hult.edu\/blog\/"},{"@type":"ListItem","position":2,"name":"Greenovate! \u2013 ACAL Next Gen Fuel Cell Technology [Innovation Excellence]"}]},{"@type":"Article","@id":"https:\/\/www.hult.edu\/blog\/greenovate-acal-next-gen-fuel-cell-technology-innovation-excellence\/#article","isPartOf":{"@id":"https:\/\/www.hult.edu\/blog\/greenovate-acal-next-gen-fuel-cell-technology-innovation-excellence\/#webpage"},"author":{"@id":"https:\/\/www.hult.edu\/blog\/#\/schema\/person\/b3cfc46996bd8fe989efc47389912068"},"headline":"Greenovate! \u2013 ACAL Next Gen Fuel Cell Technology [Innovation Excellence]","datePublished":"2012-09-07T20:10:00+00:00","dateModified":"2019-07-25T08:34:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.hult.edu\/blog\/greenovate-acal-next-gen-fuel-cell-technology-innovation-excellence\/#webpage"},"wordCount":744,"commentCount":0,"publisher":{"@id":"https:\/\/www.hult.edu\/blog\/#organization"},"keywords":["Innovation"],"articleSection":["Archive"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.hult.edu\/blog\/greenovate-acal-next-gen-fuel-cell-technology-innovation-excellence\/#respond"]}]},{"@type":"Person","@id":"https:\/\/www.hult.edu\/blog\/#\/schema\/person\/b3cfc46996bd8fe989efc47389912068","name":"Hult News","image":{"@type":"ImageObject","@id":"https:\/\/www.hult.edu\/blog\/#personlogo","inLanguage":"en-US","url":"https:\/\/www.hult.edu\/blog\/media\/uploads\/2018\/04\/logo-100x100.png","contentUrl":"https:\/\/www.hult.edu\/blog\/media\/uploads\/2018\/04\/logo-100x100.png","caption":"Hult News"}}]}},"_links":{"self":[{"href":"https:\/\/www.hult.edu\/blog\/wp-json\/wp\/v2\/posts\/476"}],"collection":[{"href":"https:\/\/www.hult.edu\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hult.edu\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hult.edu\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hult.edu\/blog\/wp-json\/wp\/v2\/comments?post=476"}],"version-history":[{"count":2,"href":"https:\/\/www.hult.edu\/blog\/wp-json\/wp\/v2\/posts\/476\/revisions"}],"predecessor-version":[{"id":21273,"href":"https:\/\/www.hult.edu\/blog\/wp-json\/wp\/v2\/posts\/476\/revisions\/21273"}],"wp:attachment":[{"href":"https:\/\/www.hult.edu\/blog\/wp-json\/wp\/v2\/media?parent=476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hult.edu\/blog\/wp-json\/wp\/v2\/categories?post=476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hult.edu\/blog\/wp-json\/wp\/v2\/tags?post=476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}