{"id":4500,"date":"2015-04-28T15:19:10","date_gmt":"2015-04-28T15:19:10","guid":{"rendered":"http:\/\/news.hult.edu\/?p=4500"},"modified":"2022-12-13T15:09:04","modified_gmt":"2022-12-13T15:09:04","slug":"hult-shanghai-students-discover-key-to-volkswagens-success-in-china","status":"publish","type":"post","link":"https:\/\/www.hult.edu\/blog\/hult-shanghai-students-discover-key-to-volkswagens-success-in-china\/","title":{"rendered":"Hult Shanghai students discover key to Volkswagen&#8217;s success in China"},"content":{"rendered":"<div id='gallery-1' class='gallery galleryid-4500 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.hult.edu\/blog\/hult-shanghai-students-discover-key-to-volkswagens-success-in-china\/sha-volkswagen-group\/'><img width=\"500\" height=\"281\" src=\"https:\/\/www.hult.edu\/blog\/media\/uploads\/2015\/04\/sha-volkswagen-group.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Hult Shanghai students visit Volkswagen\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.hult.edu\/blog\/hult-shanghai-students-discover-key-to-volkswagens-success-in-china\/sha-volkswagen-group-guide\/'><img width=\"500\" height=\"281\" src=\"https:\/\/www.hult.edu\/blog\/media\/uploads\/2015\/04\/sha-volkswagen-group-guide.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Students listening to the welcome speech at Volkswagen\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.hult.edu\/blog\/hult-shanghai-students-discover-key-to-volkswagens-success-in-china\/sha-volkswagen-model-group\/'><img width=\"500\" height=\"281\" src=\"https:\/\/www.hult.edu\/blog\/media\/uploads\/2015\/04\/sha-volkswagen-model-group.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.hult.edu\/blog\/hult-shanghai-students-discover-key-to-volkswagens-success-in-china\/sha-volkswagen-model\/'><img width=\"500\" height=\"281\" src=\"https:\/\/www.hult.edu\/blog\/media\/uploads\/2015\/04\/sha-volkswagen-model.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.hult.edu\/blog\/hult-shanghai-students-discover-key-to-volkswagens-success-in-china\/sha-volkswagen-people\/'><img width=\"500\" height=\"281\" src=\"https:\/\/www.hult.edu\/blog\/media\/uploads\/2015\/04\/sha-volkswagen-people.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Hult Shanghai students taking a tour of the Volkswagen compound\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p style=\"line-height: 19.5pt; vertical-align: baseline; margin: 0cm 0cm 22.3pt 0cm;\"><span style=\"font-size: 10.5pt; font-family: Arial; color: #606569;\">China has become one of the world\u2019s most important automotive markets and is now the Volkswagen Group&#8217;s largest sales market. With a 20.8 percent share of the passenger car market, Volkswagen is the market leader in China. Hult Shanghai students went to the headquarters in Shanghai to experience firsthand one of the earliest and most successful joint ventures in China \u2013 the Shanghai-Volkswagen Automotive Company Ltd, which has been operating in China for more than 30 years.[Tweet &#8220;With a 20.8 percent share of the passenger car market, Volkswagen is the market leader in China.&#8221;] <\/span><\/p>\n<p style=\"line-height: 19.5pt; vertical-align: baseline; margin: 0cm 0cm 22.3pt 0cm;\"><span style=\"font-size: 10.5pt; font-family: Arial; color: #606569;\">Both <a title=\"Hult's One-Year MBA program\" href=\"https:\/\/www.hult.edu\/en\/programs\/mba\/\" target=\"_blank\" rel=\"noopener\">One-Year MBA<\/a> and <a title=\"Hult's Master of International Business program\" href=\"https:\/\/www.hult.edu\/en\/programs\/masters\/international-business\/\" target=\"_blank\" rel=\"noopener\">Master of International Business <\/a>students learnt how the corporation has established themselves as the market leader, and that localization for the Chinese market is key to success. They then witnessed firsthand how raw materials are transformed into the final product with a tour of the production workshop. Students were shown Volkswagen&#8217;s advanced technology and given an overview of how the company operates in China. They then headed to the exhibition showroom to admire an extensive selection of Volkswagen\u2019s most exclusive cars.[Tweet &#8220;Localization for the Chinese market is key to success.&#8221;]<\/span><\/p>\n<p style=\"line-height: 19.5pt; vertical-align: baseline; margin: 0cm 0cm 22.3pt 0cm;\"><span style=\"font-size: 10.5pt; font-family: Arial; color: #606569;\">The visit provided a unique opportunity for students to get a frontline view of how strategy translates to the production line, and gain a practical understanding of how innovations for Chinese customers can drive a company\u2019s success in the region.<\/span><\/p>\n<p>Kickstart your career in the commercial center of Asia by studying at Hult&#8217;s Shanghai business school. To find out more, take a look at our blog <a href=\"https:\/\/www.hult.edu\/blog\/meet-the-hult-alum-set-to-transform-the-service-industry-across-south-america\/\">Meet the Hult alum set to transform the service industry across South America<\/a>. Download a brochure or get in touch today to find out how Hult can help you to learn about the business world, the future, and yourself.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>China has become one of the world\u2019s most important automotive markets and is now the Volkswagen Group&#8217;s largest sales market. With a 20.8 percent share of the passenger car market,&#8230;<\/p>\n","protected":false},"author":4,"featured_media":4572,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[146],"tags":[180],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hult Shanghai students discover key to Volkswagen&#039;s success in China | Hult International Business School<\/title>\n<meta name=\"description\" content=\"Hult Shanghai students went to Volkswagen&#039;s headquarters in Shanghai to experience firsthand one of the earliest, most successful joint ventures in China.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hult Shanghai students 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