{"id":440,"date":"2012-10-31T23:03:18","date_gmt":"2012-10-31T23:03:18","guid":{"rendered":"http:\/\/scqa.hult.edu\/en\/news\/hult-labs\/2012\/october\/a-new-approach-to-creativity-a-mashup-of-art--science\/"},"modified":"2019-07-11T10:18:06","modified_gmt":"2019-07-11T10:18:06","slug":"a-new-approach-to-creativity-a-mashup-of-art-science","status":"publish","type":"post","link":"https:\/\/www.hult.edu\/blog\/a-new-approach-to-creativity-a-mashup-of-art-science\/","title":{"rendered":"A New Approach To Creativity: A Mashup of Art &#038; Science"},"content":{"rendered":"<p><iframe src=\"\/\/www.youtube.com\/embed\/zWfj_LfgrfY\" width=\"560\" height=\"315\" frameborder=\"0\"><\/iframe><\/p>\n<p>Creativity is not the sole purview of the art world, which means there\u2019s some hope for those of us outside of it. In a TEDxTokyo talk earlier this year, IDEO General Manager <a href=\"http:\/\/www.ideo.com\/people\/tom-kelley\/\">Tom Kelley<\/a> discussed how scientific research on creativity is beginning to shed light on some (more accessible) ways we can all learn to be more creative, no matter our chosen field.<\/p>\n<p>Kelley is a big promoter of abolishing the notion that creativity, and any insights around it, belongs only to a chosen few (namely artists).\u00a0Moreover, who among us has the time to wait for muses to hover over us and transmit lightening strikes of inspiration?\u00a0Muses, after all, generally travel on their timeline not ours (according to the ancient Greeks), and when deadlines loom there\u2019s no walk-in clinic or 1-800 number for immediate inspiration.<\/p>\n<p>Over the years, Kelley has assessed findings on creativity from top scientists, plucked some notable ones, and in his talk provides some good tips on how we can stir our own creative juices to tackle our own real world problems \u2013 large and small.<\/p>\n<p><strong>1. \u201cChoose creativity\u201d<\/strong><\/p>\n<p>That\u2019s right.\u00a0 You have to <em>choose<\/em> to be creative: \u201cThis first one is so simple that the skeptical, analytical part of your brain may try to reject it.\u201d\u00a0In interviewing renowned psychologist <a href=\"http:\/\/www.indiana.edu\/%7Eintell\/sternberg.shtml\">Dr. Robert Sternberg<\/a>, Kelley learned that the number one shared characteristic of highly creative people is that they all chose at one defining moment to \u201cbe creative.\u201d\u00a0 Dr. Sternberg determined that this deliberate choice was critical because creativity is not the \u201cdefault setting\u201d for grown up brains.\u00a0Our wild, imaginative abilities begin to taper off by the time we hit the 4th grade. \u201cIf you want to be extraordinary, try to stop being ordinary,\u201d says Kelley.\u00a0\u201cTry to choose to be creative.\u201d<\/p>\n<p>And, after making the choice to be creative, you can begin to make it actionable by whipping out a notebook to\u2026<\/p>\n<p><strong>2. \u201cCapture your best ideas\u201d<\/strong><\/p>\n<p>According to Kelley, scientists say that our \u201cshort-term memory lasts only 15 to 30 seconds.\u201d\u00a0 That means if we\u2019re not diligent about capturing snapshots of ideas we have, we might be missing out on some good fodder we can harness later to solve a problem in an innovative way. Whether you choose a notebook or a smart phone doesn\u2019t matter, as long as you have a way to continuously trap your thoughts for review later.<\/p>\n<p><strong>3. \u201cGain some \u2018Mental Distance\u2019\u201d<\/strong><\/p>\n<p>When tackling a tough challenge, there\u2019s no question that mental distance can be a big help. But what also helps is to totally re-frame a problem, or in other words, draw some new context around it. Kelley says that people will inevitably come up with more ideas if they are asked to provide solutions from the perspective of a child, for example. He found that by instructing people to imagine they are a different age, or at a different point in their lives, they will come up with ideas they wouldn\u2019t have otherwise\u00a0\u2014 and much more quickly than if they had participated in a traditional brainstorming session.<\/p>\n<p><strong>4. \u201cSwitch off self-critique\u201d<\/strong><\/p>\n<p>Kelley attributes this tip to <a href=\"http:\/\/www.ted.com\/speakers\/charles_limb.html\">Dr. Charles Limb<\/a>, an Associate Professor at John Hopkins Medical School, and a faculty member of the Peabody Conservatory of Music.\u00a0Dr. Limb conducted a study in which jazz musicians underwent an fMRI (functional magnetic resonance imaging; a way to detect blood flow in the brain as it responds to neural activity) while playing two pieces of music \u2013 the first by memory and the second by improvising.<\/p>\n<p>Dr. Limb discovered two things when the musicians played their improvisational pieces. A part of the brain associated with creativity lit up, and another associated with self-critique, shut down. Kelley has a theory on why this happens: \u201cYour brain is helping you out\u2026you\u2019re risking embarrassment, sharing new ideas with a bunch of people, and you\u2019re brain says, look, I\u2019ll switch off self-critique here to help you get through it.\u201d\u00a0Silencing our inner critic may be necessary for us to take a creative leap.<\/p>\n<p><strong>5. \u201cThe Muse Button\u201d<\/strong><\/p>\n<p>The frontal cortex is the part of the brain that controls higher functions like problem solving.\u00a0Kelley likens it to the \u201cexecutive center of the brain,\u201d but says it can be a barrier to nurturing creativity.\u00a0However, the frontal cortex goes to sleep when we do.\u00a0And it, just like us, is groggy in the morning.\u00a0This means that before it takes full control we can leverage our morning grogginess to think about a problem in an \u201cunfocused\u201d way. This allows us to entertain solutions we wouldn\u2019t necessarily consider after we\u2019ve fully awakened or fueled ourselves with caffeine.\u00a0Kelley suggests renaming the snooze button a \u201cmuse button.\u201d But when you hit it in the morning, <em>stay awake<\/em> \u201cand see if you don\u2019t suddenly have some new ideas on that problem.\u201d<\/p>\n<p>For the video in its entirety, you can go <a href=\"http:\/\/www.youtube.com\/watch?v=zWfj_LfgrfY&amp;feature=share\">here<\/a>.<\/p>\n<p>Kickstart your career with Hult&#8217;s <a href=\"https:\/\/www.hult.edu\/en\/programs\/undergraduate\/\">undergraduate business school<\/a>. To find out more, take a look at our blog <a href=\"https:\/\/www.hult.edu\/blog\/10-common-fears\/\">10 common fears of a new undergraduat<\/a>e. Download a brochure or get in touch today to find out how Hult can help you to learn about the business world, the future, and yourself.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creativity is not the sole purview of the art world, which means there\u2019s some hope for those of us outside of it. In a TEDxTokyo talk earlier this year, IDEO&#8230;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[24],"tags":[226],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A New Approach To Creativity: A Mashup of Art &amp; Science | Hult International Business School<\/title>\n<meta name=\"description\" content=\"Creativity is not the sole purview of the art world, which means there\u2019s some hope for those of us outside of it. 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