For\u00a0Leonardo Caruso, a Bachelor\u2019s in Business Administration student at Hult Boston, landing a summer internship at Ferrari wasn\u2019t just a professional milestone\u2014it was a childhood dream come true. Driven by a long-standing passion for the brand and a keen interest in marketing, Leonardo made a real impact during his two-month internship with\u00a0Ferrari North America\u2019s marketing team.<\/p>\n
In this conversation, Leonardo talks about the support he received from the Hult careers team, the hands-on nature of his projects at Ferrari, and how his Hult education gave him the confidence to thrive inside one of the world\u2019s most iconic luxury brands.<\/p>\n
Q: What inspired you to pursue this role?<\/strong><\/p>\n Leonardo:<\/strong>\u00a0I’ve been passionate about\u00a0Ferrari since I was a child. It\u2019s not just a brand, it\u2019s a symbol. When I started studying marketing at Hult, I knew I wanted to merge that passion with my professional path. So here I am!<\/p>\n Q: What was it like when you found out you got the internship? Leonardo:<\/strong>\u00a0Unbelievable. When I received the contract and read through the responsibilities, I was genuinely excited. I was going to be working on everything from internal presentations to market analysis. Seeing that document made it all real, it was emotional.<\/p>\n Q: How did the Hult curriculum prepare you for the internship?<\/strong><\/p>\n Leonardo:<\/strong>\u00a0In so many ways. First,\u00a0Professor Mo Willan\u2019s marketing course\u00a0helped me fall in love with the field. But beyond that, Hult\u2019s\u00a0practical approach\u2014from business simulations to team projects\u2014really mirrors what it\u2019s like to work inside a company. I already knew how to manage team dynamics, organize tasks, and deliver strategic presentations.<\/p>\n One of my class projects involved launching an app in the US market. We had to conduct in-depth competitor analysis and present a go-to-market plan. That experience directly translated to the kind of research and communication I had to do at Ferrari.<\/p>\n Q: Did you take advantage of any career resources or networking opportunities at Hult?<\/strong><\/p>\n Leonardo:<\/strong>\u00a0Absolutely. I worked closely with a career advisor at Hult. She helped me refine my resume to fit US standards and gave me tips on how to present myself professionally. I also attended\u00a0guest speaker sessions\u00a0and events at Hult Center, where professionals from top companies shared their journeys. Listening to them gave me valuable insights and motivation.<\/p>\n <\/p>\n Q: What kind of work did you do during your internship at Ferrari?<\/strong><\/p>\n Leonardo:<\/strong>\u00a0My first assignment was building a\u00a0Ferrari model lineup\u00a0from 1948 to 2025\u2014documenting key specs, technical details, and visuals for internal use. That alone taught me so much about the brand\u2019s legacy.<\/p>\n But my\u00a0flagship project\u00a0was a comprehensive market analysis focused on\u00a0ultra-high-net-worth individuals in the US.\u00a0I researched where Ferrari had growth opportunities, evaluated dealership performance across North America, and built a 40-slide presentation backed by Excel data models. It was challenging but incredibly rewarding.<\/p>\n Q: What was the biggest lesson or insight you gained from the internship? Leonardo:<\/strong>\u00a0That people make the difference. Working within Ferrari\u2019s\u00a0marketing team\u2014and also collaborating with\u00a0sales, finance, and events teams\u2014showed me the value of team cohesion, communication, and humility. The work environment was fast-paced, but incredibly collaborative. I always felt supported, and they appreciated my curiosity. In fact, my manager even wrote in a farewell letter,\u00a0\u201cKeep being curious.\u201d<\/em>\u00a0That meant a lot.<\/p>\n Q: What challenges did you face, and how did you overcome them? Leonardo:<\/strong>\u00a0The\u00a0market analysis project\u00a0was the most intense. I had to measure dealership performance from 2023 to 2024, understand where Ferrari could expand, and present strategic recommendations. The work was detailed and high-stakes, but I relied on everything I learned at Hult\u2014especially the attention to detail, structure, and storytelling in presentations.<\/p>\n Q: If you could give yourself one piece of advice before this internship started, what would it be? Leonardo:<\/strong>\u00a0Ask even more questions.\u00a0I asked a lot already, but I\u2019ve realized how important curiosity is\u2014especially in such a complex and prestigious company. Don\u2019t wait. Ask why something is done a certain way. That\u2019s how you grow, and it also challenges how things are done, asking how they could be done differently.<\/p>\n Q: What advice would you give to Hult students looking for internships or jobs?<\/strong><\/p>\n Leonardo:<\/strong><\/p>\n
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