{"id":38525,"date":"2026-01-12T10:21:23","date_gmt":"2026-01-12T10:21:23","guid":{"rendered":"https:\/\/www.hult.edu\/blog\/?p=38525"},"modified":"2026-01-12T10:21:23","modified_gmt":"2026-01-12T10:21:23","slug":"meet-the-hult-alum-making-spanish-ai-accessible-for-all","status":"publish","type":"post","link":"https:\/\/www.hult.edu\/blog\/meet-the-hult-alum-making-spanish-ai-accessible-for-all\/","title":{"rendered":"Meet the Hult Alum Making Spanish AI Accessible for All"},"content":{"rendered":"

Did you know it can cost 30% more to use an AI model in Spanish than in English? For Hult MBA alum Germ\u00e1n Mart\u00ednez, this wasn\u2019t just a statistic\u2014it was a problem to be solved.<\/span>\u00a0<\/span><\/p>\n

While the world was talking about AI, Germ\u00e1n noticed the conversation was largely in English. Most advanced AI models and resources are optimized for one language, creating a hidden barrier for nearly 500 million Spanish speakers.<\/span>\u00a0<\/span><\/p>\n

“Most of the technical information and how-tos are in English,” Germ\u00e1n explains. “These AI models are trained primarily in English. They answer a bit better in English than in other languages.”<\/span>\u00a0<\/span><\/p>\n

\nGerm\u00e1n\u2019s solution<\/span>\u00a0<\/span><\/h2>\n

Driven by the same curiosity that pushed him to understand Web 2.0 fifteen years ago, Germ\u00e1n began experimenting. He wanted to understand the mechanics behind the machine.\u00a0<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

“I think there’s a parallelism with AI,” he says, comparing it to a Formula One driver. “They’re not mechanics, but they do know how their car works.”<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

To truly learn, he started sharing. He launched\u202f<\/span>aprendiendoia.co<\/span><\/i>\u202f(Learning AI), a Substack newsletter to explain the complexities of artificial intelligence in a simple, accessible way\u2014as if he were “having a beer or a coffee with a friend.”<\/span>\u00a0<\/span><\/p>\n

What started as a personal learning project with just 20 subscribers became a “happy accident.” His jargon-free, honest approach resonated. In just over a year, his readership has grown to more than 9,000 subscribers, and his publication ranked as a top-10 Spanish-language tech Substack.<\/span><\/p>\n

Hult\u2019s impact\u00a0<\/span>\u00a0<\/span><\/h2>\n

This journey from a curious professional to an influential voice was shaped by his time at Hult. The Executive MBA at Hult Boston didn’t just give him a high-level understanding of business; it gave him an international lens.<\/span><\/p>\n

“Talking with my people from Germany, Colombia, Brazil, and India, and seeing how they view the world \u2026 it broadened my perspective a lot,” he reflects. \u201cBeing part of a\u00a0 global cohort helped melearn to navigate and bridge diverse cultural and business contexts.\u201d<\/span><\/p>\n

When the pandemic moved his final courses online, Germ\u00e1n took advantage of extra classes from the Master’s in Business Analytics program. Courses in Python and data science <\/span>gave him the technical foundation he now uses to deconstruct how AI works. He continues to embrace lifelong learning, taking a course almost every year to stay current.<\/span><\/p>\n

His advice for others? Develop a “passion for learning.” In a field where new models from Google, Anthropic, and OpenAI emerge weekly, the only constant is change. “You need to try to understand how the tools you’re using work,” he advises.<\/span><\/p>\n

Germ\u00e1n’s work is a powerful example of the Hult mindset in action: identifying a global challenge, applying practical skills to deconstruct it, and using a multicultural perspective to build a bridge for an entire community.<\/span><\/p>\n

To learn more about Germ\u00e1n’s work, you can find his publication at aprendiendoia.co. <\/span><\/i>If you\u2019re ready to grow your international business skills, explore Hult\u2019s MBA programs<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Did you know it can cost 30% more to use an AI model in Spanish than in English? For Hult MBA alum Germ\u00e1n Mart\u00ednez, this wasn\u2019t just a statistic\u2014it was…<\/p>\n","protected":false},"author":260,"featured_media":38526,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[153,151],"tags":[],"yoast_head":"\nMeet the Hult Alum Making Spanish AI Accessible for All | Hult International Business School<\/title>\n<meta name=\"description\" content=\"Did you know it can cost 30% more to use an AI model in Spanish than in English? For Hult MBA alum Germ\u00e1n Mart\u00ednez, this wasn\u2019t just a statistic\u2014it was a problem to be solved.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meet the Hult Alum Making Spanish AI Accessible for All | Hult International Business School\" \/>\n<meta property=\"og:description\" content=\"Did you know it can cost 30% more to use an AI model in Spanish than in English? For Hult MBA alum Germ\u00e1n Mart\u00ednez, this wasn\u2019t just a statistic\u2014it was a problem to be solved.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hult.edu\/blog\/meet-the-hult-alum-making-spanish-ai-accessible-for-all\/\" \/>\n<meta property=\"og:site_name\" content=\"Hult International Business School\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Hult\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-12T10:21:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hult.edu\/blog\/media\/uploads\/2026\/01\/German-Blog-Header.png\" \/>\n\t<meta property=\"og:image:width\" content=\"778\" \/>\n\t<meta property=\"og:image:height\" content=\"453\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Hult_Business\" \/>\n<meta name=\"twitter:site\" content=\"@Hult_Business\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.hult.edu\/blog\/#organization\",\"name\":\"Hult International Business School\",\"url\":\"https:\/\/www.hult.edu\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/Hult\",\"https:\/\/www.instagram.com\/hultbusinessschool\/\",\"https:\/\/www.linkedin.com\/school\/hult\/\",\"https:\/\/www.youtube.com\/hult\",\"https:\/\/twitter.com\/Hult_Business\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.hult.edu\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.hult.edu\/blog\/media\/uploads\/2022\/08\/hult-social-profile.png\",\"contentUrl\":\"https:\/\/www.hult.edu\/blog\/media\/uploads\/2022\/08\/hult-social-profile.png\",\"width\":400,\"height\":400,\"caption\":\"Hult International Business School\"},\"image\":{\"@id\":\"https:\/\/www.hult.edu\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.hult.edu\/blog\/#website\",\"url\":\"https:\/\/www.hult.edu\/blog\/\",\"name\":\"Hult International Business School\",\"description\":\"The latest insights and stories from Hult International Business School\",\"publisher\":{\"@id\":\"https:\/\/www.hult.edu\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.hult.edu\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.hult.edu\/blog\/meet-the-hult-alum-making-spanish-ai-accessible-for-all\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.hult.edu\/blog\/media\/uploads\/2026\/01\/German-Blog-Header.png\",\"contentUrl\":\"https:\/\/www.hult.edu\/blog\/media\/uploads\/2026\/01\/German-Blog-Header.png\",\"width\":778,\"height\":453},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hult.edu\/blog\/meet-the-hult-alum-making-spanish-ai-accessible-for-all\/#webpage\",\"url\":\"https:\/\/www.hult.edu\/blog\/meet-the-hult-alum-making-spanish-ai-accessible-for-all\/\",\"name\":\"Meet the Hult Alum Making Spanish AI Accessible for All | Hult International Business School\",\"isPartOf\":{\"@id\":\"https:\/\/www.hult.edu\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.hult.edu\/blog\/meet-the-hult-alum-making-spanish-ai-accessible-for-all\/#primaryimage\"},\"datePublished\":\"2026-01-12T10:21:23+00:00\",\"dateModified\":\"2026-01-12T10:21:23+00:00\",\"description\":\"Did you know it can cost 30% more to use an AI model in Spanish than in English? For Hult MBA alum Germ\u00e1n Mart\u00ednez, this wasn\u2019t just a statistic\u2014it was a problem to be solved.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.hult.edu\/blog\/meet-the-hult-alum-making-spanish-ai-accessible-for-all\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.hult.edu\/blog\/meet-the-hult-alum-making-spanish-ai-accessible-for-all\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.hult.edu\/blog\/meet-the-hult-alum-making-spanish-ai-accessible-for-all\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.hult.edu\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Meet the Hult Alum Making Spanish AI Accessible for All\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hult.edu\/blog\/meet-the-hult-alum-making-spanish-ai-accessible-for-all\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hult.edu\/blog\/meet-the-hult-alum-making-spanish-ai-accessible-for-all\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.hult.edu\/blog\/#\/schema\/person\/dfa31a0676b1d049df475fd979a56d7a\"},\"headline\":\"Meet the Hult Alum Making Spanish AI Accessible for All\",\"datePublished\":\"2026-01-12T10:21:23+00:00\",\"dateModified\":\"2026-01-12T10:21:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hult.edu\/blog\/meet-the-hult-alum-making-spanish-ai-accessible-for-all\/#webpage\"},\"wordCount\":502,\"publisher\":{\"@id\":\"https:\/\/www.hult.edu\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hult.edu\/blog\/meet-the-hult-alum-making-spanish-ai-accessible-for-all\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hult.edu\/blog\/media\/uploads\/2026\/01\/German-Blog-Header.png\",\"articleSection\":[\"Alumni profiles\",\"Community\"],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.hult.edu\/blog\/#\/schema\/person\/dfa31a0676b1d049df475fd979a56d7a\",\"name\":\"Tess Henderson\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.hult.edu\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4fa2dba68d3a7c1eb0577d1b18fb071e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4fa2dba68d3a7c1eb0577d1b18fb071e?s=96&d=mm&r=g\",\"caption\":\"Tess Henderson\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Meet the Hult Alum Making Spanish AI Accessible for All | Hult International Business School","description":"Did you know it can cost 30% more to use an AI model in Spanish than in English? For Hult MBA alum Germ\u00e1n Mart\u00ednez, this wasn\u2019t just a statistic\u2014it was a problem to be solved.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Meet the Hult Alum Making Spanish AI Accessible for All | Hult International Business School","og_description":"Did you know it can cost 30% more to use an AI model in Spanish than in English? For Hult MBA alum Germ\u00e1n Mart\u00ednez, this wasn\u2019t just a statistic\u2014it was a problem to be solved.","og_url":"https:\/\/www.hult.edu\/blog\/meet-the-hult-alum-making-spanish-ai-accessible-for-all\/","og_site_name":"Hult International Business School","article_publisher":"https:\/\/www.facebook.com\/Hult","article_published_time":"2026-01-12T10:21:23+00:00","og_image":[{"width":778,"height":453,"url":"https:\/\/www.hult.edu\/blog\/media\/uploads\/2026\/01\/German-Blog-Header.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_creator":"@Hult_Business","twitter_site":"@Hult_Business","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.hult.edu\/blog\/#organization","name":"Hult International Business School","url":"https:\/\/www.hult.edu\/blog\/","sameAs":["https:\/\/www.facebook.com\/Hult","https:\/\/www.instagram.com\/hultbusinessschool\/","https:\/\/www.linkedin.com\/school\/hult\/","https:\/\/www.youtube.com\/hult","https:\/\/twitter.com\/Hult_Business"],"logo":{"@type":"ImageObject","@id":"https:\/\/www.hult.edu\/blog\/#logo","inLanguage":"en-US","url":"https:\/\/www.hult.edu\/blog\/media\/uploads\/2022\/08\/hult-social-profile.png","contentUrl":"https:\/\/www.hult.edu\/blog\/media\/uploads\/2022\/08\/hult-social-profile.png","width":400,"height":400,"caption":"Hult International Business School"},"image":{"@id":"https:\/\/www.hult.edu\/blog\/#logo"}},{"@type":"WebSite","@id":"https:\/\/www.hult.edu\/blog\/#website","url":"https:\/\/www.hult.edu\/blog\/","name":"Hult International Business School","description":"The latest insights and stories from Hult International Business School","publisher":{"@id":"https:\/\/www.hult.edu\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.hult.edu\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/www.hult.edu\/blog\/meet-the-hult-alum-making-spanish-ai-accessible-for-all\/#primaryimage","inLanguage":"en-US","url":"https:\/\/www.hult.edu\/blog\/media\/uploads\/2026\/01\/German-Blog-Header.png","contentUrl":"https:\/\/www.hult.edu\/blog\/media\/uploads\/2026\/01\/German-Blog-Header.png","width":778,"height":453},{"@type":"WebPage","@id":"https:\/\/www.hult.edu\/blog\/meet-the-hult-alum-making-spanish-ai-accessible-for-all\/#webpage","url":"https:\/\/www.hult.edu\/blog\/meet-the-hult-alum-making-spanish-ai-accessible-for-all\/","name":"Meet the Hult Alum Making Spanish AI Accessible for All | Hult International Business School","isPartOf":{"@id":"https:\/\/www.hult.edu\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.hult.edu\/blog\/meet-the-hult-alum-making-spanish-ai-accessible-for-all\/#primaryimage"},"datePublished":"2026-01-12T10:21:23+00:00","dateModified":"2026-01-12T10:21:23+00:00","description":"Did you know it can cost 30% more to use an AI model in Spanish than in English? For Hult MBA alum Germ\u00e1n Mart\u00ednez, this wasn\u2019t just a statistic\u2014it was a problem to be solved.","breadcrumb":{"@id":"https:\/\/www.hult.edu\/blog\/meet-the-hult-alum-making-spanish-ai-accessible-for-all\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.hult.edu\/blog\/meet-the-hult-alum-making-spanish-ai-accessible-for-all\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.hult.edu\/blog\/meet-the-hult-alum-making-spanish-ai-accessible-for-all\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.hult.edu\/blog\/"},{"@type":"ListItem","position":2,"name":"Meet the Hult Alum Making Spanish AI Accessible for All"}]},{"@type":"Article","@id":"https:\/\/www.hult.edu\/blog\/meet-the-hult-alum-making-spanish-ai-accessible-for-all\/#article","isPartOf":{"@id":"https:\/\/www.hult.edu\/blog\/meet-the-hult-alum-making-spanish-ai-accessible-for-all\/#webpage"},"author":{"@id":"https:\/\/www.hult.edu\/blog\/#\/schema\/person\/dfa31a0676b1d049df475fd979a56d7a"},"headline":"Meet the Hult Alum Making Spanish AI Accessible for All","datePublished":"2026-01-12T10:21:23+00:00","dateModified":"2026-01-12T10:21:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.hult.edu\/blog\/meet-the-hult-alum-making-spanish-ai-accessible-for-all\/#webpage"},"wordCount":502,"publisher":{"@id":"https:\/\/www.hult.edu\/blog\/#organization"},"image":{"@id":"https:\/\/www.hult.edu\/blog\/meet-the-hult-alum-making-spanish-ai-accessible-for-all\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hult.edu\/blog\/media\/uploads\/2026\/01\/German-Blog-Header.png","articleSection":["Alumni profiles","Community"],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.hult.edu\/blog\/#\/schema\/person\/dfa31a0676b1d049df475fd979a56d7a","name":"Tess Henderson","image":{"@type":"ImageObject","@id":"https:\/\/www.hult.edu\/blog\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/4fa2dba68d3a7c1eb0577d1b18fb071e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4fa2dba68d3a7c1eb0577d1b18fb071e?s=96&d=mm&r=g","caption":"Tess Henderson"}}]}},"_links":{"self":[{"href":"https:\/\/www.hult.edu\/blog\/wp-json\/wp\/v2\/posts\/38525"}],"collection":[{"href":"https:\/\/www.hult.edu\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hult.edu\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hult.edu\/blog\/wp-json\/wp\/v2\/users\/260"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hult.edu\/blog\/wp-json\/wp\/v2\/comments?post=38525"}],"version-history":[{"count":3,"href":"https:\/\/www.hult.edu\/blog\/wp-json\/wp\/v2\/posts\/38525\/revisions"}],"predecessor-version":[{"id":38529,"href":"https:\/\/www.hult.edu\/blog\/wp-json\/wp\/v2\/posts\/38525\/revisions\/38529"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hult.edu\/blog\/wp-json\/wp\/v2\/media\/38526"}],"wp:attachment":[{"href":"https:\/\/www.hult.edu\/blog\/wp-json\/wp\/v2\/media?parent=38525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hult.edu\/blog\/wp-json\/wp\/v2\/categories?post=38525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hult.edu\/blog\/wp-json\/wp\/v2\/tags?post=38525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}