{"id":37590,"date":"2025-01-31T12:50:15","date_gmt":"2025-01-31T12:50:15","guid":{"rendered":"https:\/\/www.hult.edu\/blog\/?p=37590"},"modified":"2025-04-30T17:15:27","modified_gmt":"2025-04-30T16:15:27","slug":"making-it-in-the-music-industry","status":"publish","type":"post","link":"https:\/\/www.hult.edu\/blog\/making-it-in-the-music-industry\/","title":{"rendered":"Making it in the Music Industry with Naomi Tominaga"},"content":{"rendered":"

Our alumni continue to inspire us. Naomi Tominaga has been elevating digital marketing in the music industry by combining strategic, data-driven insights with creative storytelling. Her approach leverages analytics to serve creativity, using both to deepen the connection between artists and their audience. The result is a remarkable journey that spreads the distinctive imprint of a Hult graduate.<\/span><\/h4>\n

From bedtime tales to the mainstream<\/b><\/h3>\n

Coming from a multicultural background with Brazilian, Lebanese, and Japanese roots, Naomi Tominaga\u2019s earliest memories are steeped in music. Her grandmother, Helly Anne Caram\u2014one of Brazil\u2019s most celebrated classical pianists and opera singers\u2014introduced her to Debussy and Chopin and the enchanting opera stories of <\/span>Turandot<\/span><\/i> and <\/span>Carmen<\/span><\/i>, often told as bedtime tales. Those early experiences taught Naomi to see music as a powerful form of connection\u2014a belief that still fuels her work today.<\/span><\/p>\n

Despite her family\u2019s deep musical roots, none of her immediate relatives worked \u201cin the industry.\u201d Naomi\u2019s first<\/span> significant <\/span>project came when she was 19, coordinating a partnership project between Apple Music and Sony Music. She supported the production side of a series of mini-documentaries featuring iconic Brazilian artists such as Gilberto Gil, Dinho Ouro Preto, Pablo Vittar, and Rashid. The teasers were featured on Apple Music and counted on Gilberto Gil walking through the story of Brazilian Popular Music (MPB) by introducing the \u201cClube MPB\u201d playlist. It also brought in Dinho Ouro Preto, former lead vocalist of Capital Inicial, who shared the creative process behind hits like \u201cNatasha,\u201d \u201cFogo,\u201d and \u201cO Passageiro,\u201d which together have surpassed 376 million streams. That experience made it clear that her calling wasn\u2019t to be on stage but to build strategies to support artists connecting with their crowd. As she looked ahead to navigating influential boardrooms, pitching innovative ideas, and presenting herself in high-stakes environments, Naomi turned to Hult.<\/span><\/p>\n

Finding her voice at Hult<\/b><\/h3>\n

After beginning her academic journey in Brazil, Naomi transferred to Hult\u2019s Boston campus, earning scholarships recognizing her leadership skills. Her time at Hult was marked by hands-on experience, multicultural immersion, and <\/span>developing <\/span>key business skills\u2014from persuasive communication to agile problem-solving. Early on, Naomi shared that she was shy to ask questions or speak up in class and was often hesitant to share her perspective. However, Hult\u2019s challenging and collaborative environment pushed her out of her comfort zone. Through presentations, team projects, and open classroom discussions, she developed confidence not only in her ideas but also in her voice.<\/span><\/p>\n

What began as a fear of public speaking became one of her greatest assets. Today, Naomi mentions she is never shy about introducing herself, identifying a client\u2019s core needs, and recommending solutions with clarity and conviction. That shift from quiet observer to strategic communicator became the foundation of how she builds trust and drives impact throughout her journey.<\/span><\/p>\n

Climbing the ladder<\/b><\/h3>\n

Since that first breakthrough project in Brazil, Naomi has built a dynamic career in the US, working with some of the most recognized names in Latin music. Her work focuses on helping artists grow their audience and deepen their connection with fans, leading impactful campaigns for global stars such as Maluma, Karol G, J Balvin, Wisin, Tito El Bambino, FloyyMenor, Morat, Emilia Mernes, Prince Royce, Beele, Justin Quiles, and Eladio Carri\u00f3n.<\/span><\/p>\n

Naomi\u2019s expertise spans content strategy, paid media, influencer marketing, playlisting, and audience development\u2014all aimed at scaling artists’ careers on a global level. <\/span>Some <\/span>notable projects include Maluma\u2019s new era, \u201c+ Pretty, + Dirty,\u201d launched with the single \u201cCosas Pendientes\u201d and Karol G\u2019s \u201c+57,\u201d released alongside Colombia\u2019s biggest stars, which achieved over 180 million streams; and Beele\u2019s hit \u201cMi Refe,\u201d which surpassed 211 million plays on Spotify. Her strategic vision continues to position her as a rising force in the industry.<\/span>
\n<\/span>
\n<\/b><\/p>\n

Where she is now?<\/b><\/h3>\n

Today, Naomi is a Market Lead at Ranked Music, a Miami-based digital marketing agency focused on serving the music industry’s needs. She develops and executes global campaigns for major labels, including Interscope, Rimas, Warner Music Latina, Sony Music Latin, and Universal. Blending creative storytelling with data-driven insights, she collaborates closely with the Ranked team to deliver campaigns that amplify artists\u2019 voices, strengthen fan engagement, and drive measurable results across global markets.<\/span><\/p>\n

Having worked at the intersection of culture, strategy, and innovation, Naomi is well-prepared for whatever comes next. With her growing impact, her next chapter promises to be just as strong as the path she\u2019s already forged.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Our alumni continue to inspire us. Naomi Tominaga has been elevating digital marketing in the music industry by combining strategic, data-driven insights with creative storytelling. Her approach leverages analytics to…<\/p>\n","protected":false},"author":260,"featured_media":37796,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[153,151],"tags":[],"yoast_head":"\nMaking it in the Music Industry with Naomi Tominaga | Hult International Business School<\/title>\n<meta name=\"description\" content=\"A superstar making waves in the music industry, Naomi Tominaga has worked with some huge names and shares her story of how to turn Hult-honed business acumen into a successful music biz career\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Making it in the Music Industry with Naomi Tominaga | Hult International Business School\" \/>\n<meta property=\"og:description\" content=\"A 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