{"id":37395,"date":"2025-01-05T12:00:25","date_gmt":"2025-01-05T12:00:25","guid":{"rendered":"https:\/\/www.hult.edu\/blog\/?p=37395"},"modified":"2025-01-07T11:16:50","modified_gmt":"2025-01-07T11:16:50","slug":"predicting-the-unpredictable-in-business-with-roger-spitz","status":"publish","type":"post","link":"https:\/\/www.hult.edu\/blog\/predicting-the-unpredictable-in-business-with-roger-spitz\/","title":{"rendered":"Predicting the Unpredictable in Business with Roger Spitz"},"content":{"rendered":"

\"\"Cascading disruption<\/span>\u00a0<\/span><\/h2>\n

Roger Spitz started out in acquisitions and mergers in London and later San Francisco. This gave him a bird’s eye view on the disruption occurring within his sector. The business and tech landscapes are forever changing, we all know that; but the speed at which it\u2019s changing? That\u2019s a different story.\u00a0<\/span>\u00a0<\/span><\/p>\n

We as humans can\u2019t keep up and rapid change is far beyond our ability to predict. Roger\u2019s book <\/span>Disrupt with Impact <\/span><\/i>is about coming to terms with this and adjusting the way we think about it. The concept is of cascading unpredictability means that there are more unknowns within unknowns and tangent offshoots of unpredictable events from unpredictable events. Which is a lot to take in. So where did it all come from?<\/span>\u00a0<\/span><\/p>\n

History of unpredictability\u00a0<\/span>\u00a0<\/span><\/h2>\n

Essentially, it\u2019s been around forever. The \u201cStatus Quo\u201d as it’s broadly understood is a myth. But unpredictability and the events that cause it have only been increasing. The last ten years have been particularly crazy, Roger says with the new tech that\u2019s blossomed in the last ten years the rapidly increasing number of unpredictable events is only going to get crazier.\u00a0<\/span>\u00a0<\/span><\/p>\n

UNVICE<\/span> \"\"<\/span><\/h2>\n

An acronym that should help make sense of the multiple layers of unpredictability and more importantly, what you can do about them. UNVICE is an updated version of VUCA (Volatile, Uncertain, Complex, Ambiguous) to include exponential changes and intersecting factors. Here\u2019s a handy infographic to give businesses the lowdown on the wave of changes coming their way and the correct way to ride that wave through critical thinking.\u00a0<\/span>\u00a0<\/span><\/p>\n

Beacons for hope<\/span>\u00a0<\/span><\/h2>\n

Surely with this tornado of unpredictability whirring around us, most businesses wouldn\u2019t be able to adapt in time? Not so. Roger cites the examples of Patagonia, AXA, and Arup who prioritize foresight and systemic thinking into their operations. Organization and tech should go hand-in-hand, and the office staple of Salesforce also gets a mention for a business adapting with the times.\u00a0<\/span>\u00a0<\/span><\/p>\n

Techistentialism\u00a0<\/span>\u00a0<\/span><\/h2>\n

Businesses being existential might seem an abstract concept but it\u2019s essential for them to survive. What is your purpose? What is thepoint of you? Asking yourself hard questions is just the beginning. With the dawn of AI comes another term coined by Roger in the book: Techistentialism. As AI becomes more autonomous and intuitive it will have a drastic effect on our decision-making as humans. Our loss of agency needs to be analyzed through a philosophical lens so that we can better understand ourselves in a world dominated by tech.\u00a0<\/span>\u00a0<\/span><\/p>\n

A post-industry planet<\/span>\u00a0<\/span><\/h2>\n

\"\"<\/p>\n

AI is irreversible, Roger argues. Now Pandora\u2019s Box has opened there’s no stopping it. The increasing cascades of unpredictable world events have been directly linked to AI and because of that the future is an unknown unknown. That means industries as we know them will slowly transform, merge or cease to exist. But hope is not lost. New industries are constantly emerging, and the intersecting of sectors could mean a business world undivided.\u00a0 <\/span>\u00a0<\/span><\/p>\n

Roger\u2019s parting advice for those looking for an antidote to unpredictability is to embrace it.\u00a0 Integrate systemic thinking into your business model and always be ready to pivot. The future is more uncertain than ever but with that offers the thrilling opportunity to ride that wave.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Roger Spitz\u2019 insights are in full in his book <\/span>Disrupt with Impact: Achieve Business Success in an Unpredictable World.<\/span><\/i><\/h2>\n","protected":false},"excerpt":{"rendered":"

Cascading disruption\u00a0 Roger Spitz started out in acquisitions and mergers in London and later San Francisco. This gave him a bird’s eye view on the disruption occurring within his sector….<\/p>\n","protected":false},"author":243,"featured_media":37399,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[114],"tags":[],"yoast_head":"\nPredicting the Unpredictable in Business with Roger Spitz | Hult International Business School<\/title>\n<meta name=\"description\" content=\"Celebrated futurist Roger Spitz talks through his new book on how the world is increasingly uncertain and how businesses can adapt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Predicting the Unpredictable in Business with Roger Spitz | Hult International Business School\" \/>\n<meta property=\"og:description\" content=\"Celebrated futurist Roger Spitz talks through his new book on how the world is increasingly uncertain and how businesses can adapt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hult.edu\/blog\/predicting-the-unpredictable-in-business-with-roger-spitz\/\" \/>\n<meta property=\"og:site_name\" content=\"Hult International Business School\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Hult\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-05T12:00:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-07T11:16:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hult.edu\/blog\/media\/uploads\/2024\/12\/image-778x453-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"778\" \/>\n\t<meta property=\"og:image:height\" content=\"453\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Hult_Business\" \/>\n<meta name=\"twitter:site\" content=\"@Hult_Business\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.hult.edu\/blog\/#organization\",\"name\":\"Hult International Business School\",\"url\":\"https:\/\/www.hult.edu\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/Hult\",\"https:\/\/www.instagram.com\/hultbusinessschool\/\",\"https:\/\/www.linkedin.com\/school\/hult\/\",\"https:\/\/www.youtube.com\/hult\",\"https:\/\/twitter.com\/Hult_Business\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.hult.edu\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.hult.edu\/blog\/media\/uploads\/2022\/08\/hult-social-profile.png\",\"contentUrl\":\"https:\/\/www.hult.edu\/blog\/media\/uploads\/2022\/08\/hult-social-profile.png\",\"width\":400,\"height\":400,\"caption\":\"Hult International Business School\"},\"image\":{\"@id\":\"https:\/\/www.hult.edu\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.hult.edu\/blog\/#website\",\"url\":\"https:\/\/www.hult.edu\/blog\/\",\"name\":\"Hult International Business School\",\"description\":\"The latest insights and stories from Hult International Business School\",\"publisher\":{\"@id\":\"https:\/\/www.hult.edu\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.hult.edu\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.hult.edu\/blog\/predicting-the-unpredictable-in-business-with-roger-spitz\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.hult.edu\/blog\/media\/uploads\/2024\/12\/image-778x453-3.png\",\"contentUrl\":\"https:\/\/www.hult.edu\/blog\/media\/uploads\/2024\/12\/image-778x453-3.png\",\"width\":778,\"height\":453},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hult.edu\/blog\/predicting-the-unpredictable-in-business-with-roger-spitz\/#webpage\",\"url\":\"https:\/\/www.hult.edu\/blog\/predicting-the-unpredictable-in-business-with-roger-spitz\/\",\"name\":\"Predicting the Unpredictable in Business with Roger Spitz | Hult International Business School\",\"isPartOf\":{\"@id\":\"https:\/\/www.hult.edu\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.hult.edu\/blog\/predicting-the-unpredictable-in-business-with-roger-spitz\/#primaryimage\"},\"datePublished\":\"2025-01-05T12:00:25+00:00\",\"dateModified\":\"2025-01-07T11:16:50+00:00\",\"description\":\"Celebrated futurist Roger Spitz talks through his new book on how the world is increasingly uncertain and how businesses can adapt.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.hult.edu\/blog\/predicting-the-unpredictable-in-business-with-roger-spitz\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.hult.edu\/blog\/predicting-the-unpredictable-in-business-with-roger-spitz\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.hult.edu\/blog\/predicting-the-unpredictable-in-business-with-roger-spitz\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.hult.edu\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Predicting the Unpredictable in Business with Roger Spitz\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hult.edu\/blog\/predicting-the-unpredictable-in-business-with-roger-spitz\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hult.edu\/blog\/predicting-the-unpredictable-in-business-with-roger-spitz\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.hult.edu\/blog\/#\/schema\/person\/b5a8e50c790637698efb8c62f57221a7\"},\"headline\":\"Predicting the Unpredictable in Business with Roger Spitz\",\"datePublished\":\"2025-01-05T12:00:25+00:00\",\"dateModified\":\"2025-01-07T11:16:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hult.edu\/blog\/predicting-the-unpredictable-in-business-with-roger-spitz\/#webpage\"},\"wordCount\":574,\"publisher\":{\"@id\":\"https:\/\/www.hult.edu\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hult.edu\/blog\/predicting-the-unpredictable-in-business-with-roger-spitz\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hult.edu\/blog\/media\/uploads\/2024\/12\/image-778x453-3.png\",\"articleSection\":[\"Thought leadership\"],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.hult.edu\/blog\/#\/schema\/person\/b5a8e50c790637698efb8c62f57221a7\",\"name\":\"Noah Ackland\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.hult.edu\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.hult.edu\/blog\/media\/uploads\/2022\/02\/MicrosoftTeams-image-2-100x100.jpg\",\"contentUrl\":\"https:\/\/www.hult.edu\/blog\/media\/uploads\/2022\/02\/MicrosoftTeams-image-2-100x100.jpg\",\"caption\":\"Noah Ackland\"},\"description\":\"Noah Ackland is a copywriter and blog coordinator at Hult. Originally a freelance writer, his portfolio spans the full range of the thematic spectrum with articles on Fintech to Feng Shui. Working primarily in startups, Noah understands the importance of topical content when growing a brand. A keen hiker and swimmer, he\u2019s a big fan of being exhausted in his spare time.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Predicting the Unpredictable in Business with Roger Spitz | Hult International Business School","description":"Celebrated futurist Roger Spitz talks through his new book on how the world is increasingly uncertain and how businesses can adapt.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Predicting the Unpredictable in Business with Roger Spitz | Hult International Business School","og_description":"Celebrated futurist Roger Spitz talks through his new book on how the world is increasingly uncertain and how businesses can adapt.","og_url":"https:\/\/www.hult.edu\/blog\/predicting-the-unpredictable-in-business-with-roger-spitz\/","og_site_name":"Hult International Business School","article_publisher":"https:\/\/www.facebook.com\/Hult","article_published_time":"2025-01-05T12:00:25+00:00","article_modified_time":"2025-01-07T11:16:50+00:00","og_image":[{"width":778,"height":453,"url":"https:\/\/www.hult.edu\/blog\/media\/uploads\/2024\/12\/image-778x453-3.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_creator":"@Hult_Business","twitter_site":"@Hult_Business","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.hult.edu\/blog\/#organization","name":"Hult International Business School","url":"https:\/\/www.hult.edu\/blog\/","sameAs":["https:\/\/www.facebook.com\/Hult","https:\/\/www.instagram.com\/hultbusinessschool\/","https:\/\/www.linkedin.com\/school\/hult\/","https:\/\/www.youtube.com\/hult","https:\/\/twitter.com\/Hult_Business"],"logo":{"@type":"ImageObject","@id":"https:\/\/www.hult.edu\/blog\/#logo","inLanguage":"en-US","url":"https:\/\/www.hult.edu\/blog\/media\/uploads\/2022\/08\/hult-social-profile.png","contentUrl":"https:\/\/www.hult.edu\/blog\/media\/uploads\/2022\/08\/hult-social-profile.png","width":400,"height":400,"caption":"Hult International Business School"},"image":{"@id":"https:\/\/www.hult.edu\/blog\/#logo"}},{"@type":"WebSite","@id":"https:\/\/www.hult.edu\/blog\/#website","url":"https:\/\/www.hult.edu\/blog\/","name":"Hult International Business School","description":"The latest insights and stories from Hult International Business School","publisher":{"@id":"https:\/\/www.hult.edu\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.hult.edu\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/www.hult.edu\/blog\/predicting-the-unpredictable-in-business-with-roger-spitz\/#primaryimage","inLanguage":"en-US","url":"https:\/\/www.hult.edu\/blog\/media\/uploads\/2024\/12\/image-778x453-3.png","contentUrl":"https:\/\/www.hult.edu\/blog\/media\/uploads\/2024\/12\/image-778x453-3.png","width":778,"height":453},{"@type":"WebPage","@id":"https:\/\/www.hult.edu\/blog\/predicting-the-unpredictable-in-business-with-roger-spitz\/#webpage","url":"https:\/\/www.hult.edu\/blog\/predicting-the-unpredictable-in-business-with-roger-spitz\/","name":"Predicting the Unpredictable in Business with Roger Spitz | Hult International Business School","isPartOf":{"@id":"https:\/\/www.hult.edu\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.hult.edu\/blog\/predicting-the-unpredictable-in-business-with-roger-spitz\/#primaryimage"},"datePublished":"2025-01-05T12:00:25+00:00","dateModified":"2025-01-07T11:16:50+00:00","description":"Celebrated futurist Roger Spitz talks through his new book on how the world is increasingly uncertain and how businesses can adapt.","breadcrumb":{"@id":"https:\/\/www.hult.edu\/blog\/predicting-the-unpredictable-in-business-with-roger-spitz\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.hult.edu\/blog\/predicting-the-unpredictable-in-business-with-roger-spitz\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.hult.edu\/blog\/predicting-the-unpredictable-in-business-with-roger-spitz\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.hult.edu\/blog\/"},{"@type":"ListItem","position":2,"name":"Predicting the Unpredictable in Business with Roger Spitz"}]},{"@type":"Article","@id":"https:\/\/www.hult.edu\/blog\/predicting-the-unpredictable-in-business-with-roger-spitz\/#article","isPartOf":{"@id":"https:\/\/www.hult.edu\/blog\/predicting-the-unpredictable-in-business-with-roger-spitz\/#webpage"},"author":{"@id":"https:\/\/www.hult.edu\/blog\/#\/schema\/person\/b5a8e50c790637698efb8c62f57221a7"},"headline":"Predicting the Unpredictable in Business with Roger Spitz","datePublished":"2025-01-05T12:00:25+00:00","dateModified":"2025-01-07T11:16:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.hult.edu\/blog\/predicting-the-unpredictable-in-business-with-roger-spitz\/#webpage"},"wordCount":574,"publisher":{"@id":"https:\/\/www.hult.edu\/blog\/#organization"},"image":{"@id":"https:\/\/www.hult.edu\/blog\/predicting-the-unpredictable-in-business-with-roger-spitz\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hult.edu\/blog\/media\/uploads\/2024\/12\/image-778x453-3.png","articleSection":["Thought leadership"],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.hult.edu\/blog\/#\/schema\/person\/b5a8e50c790637698efb8c62f57221a7","name":"Noah Ackland","image":{"@type":"ImageObject","@id":"https:\/\/www.hult.edu\/blog\/#personlogo","inLanguage":"en-US","url":"https:\/\/www.hult.edu\/blog\/media\/uploads\/2022\/02\/MicrosoftTeams-image-2-100x100.jpg","contentUrl":"https:\/\/www.hult.edu\/blog\/media\/uploads\/2022\/02\/MicrosoftTeams-image-2-100x100.jpg","caption":"Noah Ackland"},"description":"Noah Ackland is a copywriter and blog coordinator at Hult. Originally a freelance writer, his portfolio spans the full range of the thematic spectrum with articles on Fintech to Feng Shui. Working primarily in startups, Noah understands the importance of topical content when growing a brand. A keen hiker and swimmer, he\u2019s a big fan of being exhausted in his spare time."}]}},"_links":{"self":[{"href":"https:\/\/www.hult.edu\/blog\/wp-json\/wp\/v2\/posts\/37395"}],"collection":[{"href":"https:\/\/www.hult.edu\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hult.edu\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hult.edu\/blog\/wp-json\/wp\/v2\/users\/243"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hult.edu\/blog\/wp-json\/wp\/v2\/comments?post=37395"}],"version-history":[{"count":4,"href":"https:\/\/www.hult.edu\/blog\/wp-json\/wp\/v2\/posts\/37395\/revisions"}],"predecessor-version":[{"id":37465,"href":"https:\/\/www.hult.edu\/blog\/wp-json\/wp\/v2\/posts\/37395\/revisions\/37465"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hult.edu\/blog\/wp-json\/wp\/v2\/media\/37399"}],"wp:attachment":[{"href":"https:\/\/www.hult.edu\/blog\/wp-json\/wp\/v2\/media?parent=37395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hult.edu\/blog\/wp-json\/wp\/v2\/categories?post=37395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hult.edu\/blog\/wp-json\/wp\/v2\/tags?post=37395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}