{"id":36715,"date":"2024-05-20T10:03:21","date_gmt":"2024-05-20T09:03:21","guid":{"rendered":"https:\/\/www.hult.edu\/blog\/?p=36715"},"modified":"2026-05-06T17:02:36","modified_gmt":"2026-05-06T16:02:36","slug":"direct-from-the-engine-room-a-talk-from-ferraris-dennis-de-munck","status":"publish","type":"post","link":"https:\/\/www.hult.edu\/blog\/direct-from-the-engine-room-a-talk-from-ferraris-dennis-de-munck\/","title":{"rendered":"Direct From the Engine Room\u2014A Talk From Ferrari’s Dennis De Munck"},"content":{"rendered":"

Dennis De Munck is Head of Employer Branding and University Partnerships at Ferrari. Partnered with Hult, the Ferrari brand is iconic<\/span>\u2014its logo, colors, and engines are immediately recognizable worldwide. Dennis spoke exclusively at the Hult London postgraduate campus to share his insights into this leading brand. <\/span>\u00a0<\/span><\/p>\n

Interview twists and turns\u00a0<\/span><\/b>\u00a0<\/span><\/h2>\n

\"\"Do you want to interview at Ferrari? Well, you might need a good grasp of Italian. Despite the job description specifying this wasn\u2019t necessary, Dennis De Munck had to do his whole interview in a second language!<\/span>\u00a0<\/span><\/p>\n

On top of that, Dennis realized he was not wearing a tie. Not wanting to be caught out, minutes before the interview he ran out and brought a Ferrari-branded tie. But was this trying too hard? Did Dennis look like too much of a \u2018fan\u2019? So, wracked with anxiety about his new attire and in a second language, Dennis was whisked into a back room to meet with two executives, including Piero Ferrari, son of founder Enzo. Fast-forward 11 years and the rest is history. \u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>\u00a0<\/span><\/p>\n

Making the cut\u00a0\u00a0<\/span><\/b>\u00a0<\/span><\/h2>\n

During the talk, Dennis talked about Ferrari\u2019s official talent acquisition process. Ferrari try to exemplify selectivity and strategic recruitment practices with a low turnover of 4%. With the team responsible for boarding over 400 new employees yearly, their low turnover is extra impressive. <\/span>\u00a0<\/span><\/p>\n

\u00a0Ferrari is a brand with a fanbase. So, they avoid widespread job postings to stop the deluge of applications from those fans andget the best candidates for the job. This way they can avoid recruitment agency fees and be selective in the candidates they pick. Usually, roles have candidates in mind before the job, so they can nurture their relationships and really get to know the candidates. <\/span>\u00a0<\/span><\/p>\n

Going electric<\/span><\/b>\u00a0<\/span>\u00a0<\/span><\/h2>\n

Dennis spoke at length about Ferrari\u2019s efforts to remain an industry leader. Despite the competitiveness of the industry, Ferrari blocks out the noise and does not emulate competitors. The product development team prides itself on using new technologies that embody the brand\u2019s legacy of performance and innovation.<\/span>\u00a0<\/span><\/p>\n

The world\u2019s motoring population is slowly moving towards hybrid vehicles. Instead of remaining rigid in their ideals, Ferrari moves with the times. It takes a meticulous approach to integrate electric vehicles and keep their high standards for performance and customer experience. But with a momentous effort, they remain trailblazers in their industry. <\/span>\u00a0<\/span><\/p>\n

This isn\u2019t to say it\u2019s without its challenges. Ferrari has a number of \u2018legacy vehicles\u2019, many of them pre-owned which are a huge part of the brand. Balancing the management of these and the transition to electric is tough but important. Ferrari are not just a motoring brand; they are a heritage brand.<\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

Building a culture<\/span><\/b>\u00a0<\/span><\/h2>\n

The culture is paramount at Ferrari. Dennis\u2019s lengthy interview process and the selectiveness of their recruitment, in general, is proof of that. They need the right people to embody their carefully curated values. With the right people you can build anything you want from your brand. <\/span>\u00a0<\/span><\/p>\n

Aspiring professionals and automotive enthusiasts alike can glean invaluable lessons from Ferrari’s illustrious legacy, discovering the enduring principles of excellence, innovation, and passion that underpin the brand’s storied heritage. From the thrill of the interview room to the corridors of innovation, Ferrari beckons us to embrace a world where tradition meets innovation, and excellence knows no bounds.<\/span>\u00a0<\/span><\/p>\n

If speakers like Dennis light a fire within you, check out our range of master\u2019s programs,<\/a> and you could be working with speakers like this in business challenges next September.\u00a0<\/span><\/b>\u00a0<\/span><\/h2>\n","protected":false},"excerpt":{"rendered":"

Dennis De Munck is Head of Employer Branding and University Partnerships at Ferrari. Partnered with Hult, the Ferrari brand is iconic\u2014its logo, colors, and engines are immediately recognizable worldwide. Dennis…<\/p>\n","protected":false},"author":243,"featured_media":36721,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[151],"tags":[901,183],"yoast_head":"\nDirect From the Engine Room\u2014A Talk From Ferrari's Dennis De Munck | Hult International Business School<\/title>\n<meta name=\"description\" content=\"Dennis De Munck, Head of Employer Branding at Ferrari gave a talk at our postgraduate campus\u2014this is what he had to say.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Direct From the Engine Room\u2014A Talk From Ferrari's Dennis De Munck | Hult International Business School\" \/>\n<meta property=\"og:description\" content=\"Dennis De Munck, Head of Employer Branding at Ferrari gave a 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