{"id":29132,"date":"2022-10-20T00:00:21","date_gmt":"2022-10-19T23:00:21","guid":{"rendered":"https:\/\/www.hult.edu\/blog\/?p=29132"},"modified":"2026-05-08T13:18:17","modified_gmt":"2026-05-08T12:18:17","slug":"global-class-get-ready-to-enter-the-world-stage-with-klaus-wehage","status":"publish","type":"post","link":"https:\/\/www.hult.edu\/blog\/global-class-get-ready-to-enter-the-world-stage-with-klaus-wehage\/","title":{"rendered":"Global Class: Get Ready to Enter the World Stage With Klaus Wehage"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><em><a href=\"https:\/\/www.linkedin.com\/in\/mr10x\/\">Klaus Wehage<\/a> is an MBA Hult graduate<\/em><\/span><em><span style=\"font-weight: 400;\">, Wall Street Journal bestselling author, and founder of one of the leading global accelerators, 10X Innovation Lab. After graduating from Hult International Business School, Klaus pursued an international career focused on scaling startups. It is here the foundation was laid to develop the first-ever book on international growth and expansion. Fast forward to eight years later, Klaus\u2019 book, <\/span><a href=\"https:\/\/www.amazon.com\/Global-Class-Fastest-Growing-Companies-Globally\/dp\/1637742185\"><span style=\"font-weight: 400;\">Global Class<\/span><\/a><span style=\"font-weight: 400;\">, has been endorsed by Eric Ries, Steve Blank, and more than 40+ executives from the fastest-growing companies in the world.<\/span><span style=\"font-weight: 400;\"> Here, Klaus breaks down the findings of the book thematically, with advice on how both companies and individuals can navigate international markets.<\/span><\/em><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2><b>Don&#8217;t reinvent the wheel<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">My co-author, <\/span><a href=\"https:\/\/www.linkedin.com\/in\/mrbiz\/\"><span style=\"font-weight: 400;\">Aaron McDaniel<\/span><\/a><span style=\"font-weight: 400;\">, and I discovered that companies tend to reinvent the wheel and make a lot of the same mistakes. This resulted in challenges for companies to be successful in international markets. They would lose not only a lot of money but also the valuable time needed to stay competitive. Part of the issue was the lack of resources available for global executives. The team went on a quest to find \u201cpatterns of success\u201d to help guide startups as well as corporates through this process. There are, in particular, three key themes covered in the book:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> A global mindset<\/span><\/li>\n<li><span style=\"font-weight: 400;\">A unique spin on the agile methodology<\/span><\/li>\n<li><span style=\"font-weight: 400;\">A management model<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><b>Theme 1: A global mindset for expansion success<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Despite all the different strategies companies used to scale globally, there was one common ingredient, &#8220;INTERpreneurs&#8221;, as in <\/span><i><span style=\"font-weight: 400;\">international entrepreneurs<\/span><\/i><span style=\"font-weight: 400;\">. This is the term we coined to refer to the people who were the catalysts for the successful global growth of their companies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While the backgrounds and paths of these global business leaders varied, Intrapreneurs shared a common mindset that proved to be a difference-maker in their companies reaching a global scale. If you imagine a three-layered pyramid\u2014the foundational layer is an \u201cagile mindset\u201d\u2014 an ENTREpreneurial mindset that has been around for ages. Over the last 15 years, companies of all sizes have wanted entrepreneurs who can navigate the complexities of their organizations. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is called the INTERprenuerial mindset\u2014the middle layer. The final layer, common to entrepreneurs, is a <\/span><i><span style=\"font-weight: 400;\">CULTURAL<\/span><\/i><span style=\"font-weight: 400;\"> mindset. Cultural curiosity, global-mindedness, and cultural sensitivity are key; possessing the empathy to understand and localize a business for a new market. This top layer is what sets Interpreneurs apart and we believe will become the most sought-after mindset\/skillset over the next decade. This mindset is becoming ever so more important in today\u2019s age considering how divided we are part of our mission is to promote curiosity in other cultures and find ways to connect people who are otherwise miles apart.\u00a0<\/span><\/p>\n<p><img class=\"wp-image-29186 aligncenter\" src=\"https:\/\/www.hult.edu\/blog\/media\/uploads\/2022\/10\/KLAUS-ONE.png\" alt=\"\" width=\"504\" height=\"398\" srcset=\"https:\/\/www.hult.edu\/blog\/media\/uploads\/2022\/10\/KLAUS-ONE.png 1730w, https:\/\/www.hult.edu\/blog\/media\/uploads\/2022\/10\/KLAUS-ONE-436x345.png 436w, https:\/\/www.hult.edu\/blog\/media\/uploads\/2022\/10\/KLAUS-ONE-1024x810.png 1024w, https:\/\/www.hult.edu\/blog\/media\/uploads\/2022\/10\/KLAUS-ONE-500x395.png 500w, https:\/\/www.hult.edu\/blog\/media\/uploads\/2022\/10\/KLAUS-ONE-768x607.png 768w, https:\/\/www.hult.edu\/blog\/media\/uploads\/2022\/10\/KLAUS-ONE-1536x1215.png 1536w\" sizes=\"(max-width: 504px) 100vw, 504px\" \/><\/p>\n<h3>Combining mindsets<\/h3>\n<p><span style=\"font-weight: 400;\">A perfect example of an Interpreneur is Abe Smith who leads international at Zoom. In the early 90s, Abe taught English in a tiny Japanese fishing village in Kyushu Japan (<em>cultural mindset<\/em>)<\/span><span style=\"font-weight: 400;\">. This showed Abe there was a world beyond his backyard and set his career off on a completely new trajectory. He ended up working at a small bagel company and helped them to expand to Japan, eventually leading to an acquisition by Quaker Oats (<\/span><i><span style=\"font-weight: 400;\">agile mindset<\/span><\/i><span style=\"font-weight: 400;\">). Later, he took on international roles for large companies like WebEx, Oracle, etc (<\/span><i><span style=\"font-weight: 400;\">company mindset<\/span><\/i><span style=\"font-weight: 400;\">). His international experience and cultural mindset led him to be tapped to lead global growth at Zoom.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hult International Business School fosters this globally minded workforce that Global Class believes will enable growth and international success for emerging businesses.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><strong><span style=\"font-weight: 400;\">Cultural curiosity, global-mindedness, and cultural sensitivity are key&#8230;This is what we believe will become the most sought-after mindset\/skillset over the next decade.<\/span><\/strong><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2><b>Theme 2: A new take on agile\u00a0<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The agile methodology has revolutionized product development, company building, and corporate innovation. The only problem is, in its purest form, it doesn\u2019t work as effectively in a multinational context. Pivoting to find the right model in a single market is one thing, but when done in multiple markets it leads to a complex mess of different operating models. This is why we propose a global layer on top of the agile methodology.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Pivoting to find the right model in a single market is one thing, but when done in multiple markets it leads to a complex mess of different operating models. <\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">In our research, we found that the key to success in penetrating new markets is localizing. However, the success at reaching a global scale was managing the complexity of the localization process. Complexity was often an afterthought for many companies, who prioritized speed. Once they had launched in a few countries they hit a wall, needing to stall their growth. This was required to build the foundation to support global scale. With this organizational challenge in mind, we developed a brand new strategy tool that could help.<\/span><\/p>\n<h3>A way forward<\/h3>\n<p><span style=\"font-weight: 400;\">The tool is a spider-chart framework that we call the <strong>Localization Premium Analysis<\/strong>. With rings that encircle the initial market\u2019s model in the center, the degree of change needed to succeed in a new market is illustrated.<\/span><span style=\"font-weight: 400;\"> The framework shows a 6-pointed web, the top three being go-to-market-related localizations, and the bottom three being operational localizations. One of the key risks that companies face is that they solely emphasize go-to-market. They often forget that there are a lot of hurdles on the operational side of an expansion.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img class=\"wp-image-29187 aligncenter\" src=\"https:\/\/www.hult.edu\/blog\/media\/uploads\/2022\/10\/KLAUS-TWO.png\" alt=\"\" width=\"494\" height=\"377\" srcset=\"https:\/\/www.hult.edu\/blog\/media\/uploads\/2022\/10\/KLAUS-TWO.png 1999w, https:\/\/www.hult.edu\/blog\/media\/uploads\/2022\/10\/KLAUS-TWO-452x345.png 452w, https:\/\/www.hult.edu\/blog\/media\/uploads\/2022\/10\/KLAUS-TWO-1024x782.png 1024w, https:\/\/www.hult.edu\/blog\/media\/uploads\/2022\/10\/KLAUS-TWO-500x382.png 500w, https:\/\/www.hult.edu\/blog\/media\/uploads\/2022\/10\/KLAUS-TWO-768x586.png 768w, https:\/\/www.hult.edu\/blog\/media\/uploads\/2022\/10\/KLAUS-TWO-1536x1173.png 1536w\" sizes=\"(max-width: 494px) 100vw, 494px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">One key aspect related to localization is culture and, in <em>Global Class<\/em>, it is touched on in the following story. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">DocuSign, a digital signature company could easily have decided to continue using its signature feature in Japan. But, as many people know, handwritten signatures are not common in Japan. Instead, people use a physical stamp system called Hanko. Instead of insisting on the \u201ccompany way\u201d, the team at Docusign embraced the cultural significance of the Hanko. They partnered with Shachihata, a manufacturer of physical Hanko stamps to create a digital version<\/span><span style=\"font-weight: 400;\">. An important decision by former CEO Keith Krach and Chief of Stuff Hiro Rodriguez led to the success of DocuSign in Japan.\u00a0<\/span><\/p>\n<h2><\/h2>\n<h2><b>Theme 3: Autonomy and trust<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">While autonomy is the lifeblood of local market success, it can\u2019t be granted in a vacuum. HQ has a channel to ensure that the company vision, goals, and culture are being internalized by local teams. Also, local teams must have a conduit to initiate localizations and share best practices with HQ. These feedback loops lead to the creation of structures and processes that support local and global market penetration. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A balanced approach to autonomy means you don\u2019t exhaust resources by granting too much autonomy to local teams. This is illustrated in our <strong>Global Class Management Model<\/strong> which outlines these key aspects. We use the analogy of a suspension bridge as company culture has to be strong and be a guiding light.<\/span><\/p>\n<p><img class=\"wp-image-29188 aligncenter\" src=\"https:\/\/www.hult.edu\/blog\/media\/uploads\/2022\/10\/KLAUS-THREE.png\" alt=\"\" width=\"442\" height=\"178\" srcset=\"https:\/\/www.hult.edu\/blog\/media\/uploads\/2022\/10\/KLAUS-THREE.png 1999w, https:\/\/www.hult.edu\/blog\/media\/uploads\/2022\/10\/KLAUS-THREE-720x290.png 720w, https:\/\/www.hult.edu\/blog\/media\/uploads\/2022\/10\/KLAUS-THREE-1024x413.png 1024w, https:\/\/www.hult.edu\/blog\/media\/uploads\/2022\/10\/KLAUS-THREE-500x202.png 500w, https:\/\/www.hult.edu\/blog\/media\/uploads\/2022\/10\/KLAUS-THREE-768x310.png 768w, https:\/\/www.hult.edu\/blog\/media\/uploads\/2022\/10\/KLAUS-THREE-1536x619.png 1536w\" sizes=\"(max-width: 442px) 100vw, 442px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Rakuten\u2019s co-founder and CEO, Hiroshi Mikitani holds an <\/span><i><span style=\"font-weight: 400;\">Osaka<\/span><\/i><span style=\"font-weight: 400;\">, or morning meeting, every Monday. In this town hall-like setting Mikitani-san explains the rationale behind certain decisions. He ties them to core values and uses the opportunity to reinforce the company\u2019s culture. The meeting is recorded and then sent to offices across the globe.\u00a0 Later the same day, regional teams will conduct their <\/span><i><span style=\"font-weight: 400;\">askaris<\/span><\/i><span style=\"font-weight: 400;\">, sharing their feedback loops, and increasing trust.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In the book <em>Global Class<\/em>, the authors share many more tools and insights that can enable everyone to be successful in international markets. By nature, Hult graduates are the stewards of the Interprenuerial mindset. We are globally-minded business leaders. We would love for you to join the movement and connect with us as we look to make global growth a shared experience.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><em><span style=\"font-weight: 400;\">You can connect with Klaus on <\/span><a href=\"https:\/\/www.linkedin.com\/in\/mr10x\/\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/a><span style=\"font-weight: 400;\"> and purchase a copy of the Global Class\u00a0<\/span><a href=\"https:\/\/www.amazon.com\/Global-Class-Fastest-Growing-Companies-Globally\/dp\/1637742185\"><span style=\"font-weight: 400;\">via Amazon<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Klaus Wehage is an MBA Hult graduate, Wall Street Journal bestselling author, and founder of one of the leading global accelerators, 10X Innovation Lab. After graduating from Hult International Business&#8230;<\/p>\n","protected":false},"author":265,"featured_media":29203,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[114],"tags":[168,175,374],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Global Class: Get Ready to Enter the World Stage With Klaus Wehage | Hult International Business School<\/title>\n<meta name=\"description\" content=\"Hult MBA graduate Klaus Wehage outlines the theories within his new book Global Class that companies can use to avoid global pitfalls.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Global Class: Get Ready to Enter the World 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