{"id":27755,"date":"2022-04-27T10:53:09","date_gmt":"2022-04-27T09:53:09","guid":{"rendered":"https:\/\/www.hult.edu\/blog\/?p=27755"},"modified":"2026-05-06T17:29:00","modified_gmt":"2026-05-06T16:29:00","slug":"going-global-exploring-business-growth-with-a-family-friend","status":"publish","type":"post","link":"https:\/\/www.hult.edu\/blog\/going-global-exploring-business-growth-with-a-family-friend\/","title":{"rendered":"Going Global: Exploring Business Growth With A Family Friend"},"content":{"rendered":"<p><span data-contrast=\"none\">In the past decade, many enterprises are experiencing a transition from domestic growth to global growth, while introducing their products worldwide. For this piece, I had the honour of chatting to a successful Chinese entrepreneur and personal friend, Edwee Lin, CEO of Long Tent Packaging, who is\u00a0attempting just that.\u00a0Here are a few of his thoughts.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Hi Edwee! Tell us a little bit about your business<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Our business is named Long Teng Packaging Co, LTD which mainly includes packaging decoration, printing, paperboard composite processing, carton processing, and other relevant services. We have over 30 years of history across many cities in China and have recently started our cooperation with the businesses worldwide!<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<blockquote><p><span data-contrast=\"auto\">We kept innovating our products and services, and decades later\u2014here we are.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><\/blockquote>\n<p><b><span data-contrast=\"auto\">How did you get started?<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Back in 1980s China was establishing the \u201cReform and Opening-Up\u201d policy that encourages all types of industries to work and make new services. During that time, the packaging businesses were quite rare because they didn\u2019t have proper market demand. Therefore, I was inspired by this gap in the market and started my sunrise company with a few of my friends. We kept innovating our products and services, and decades later\u2014here we are.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">What\u2019s the company culture like?<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">We aim to treat every employee as part of our family. We invented different bonus activities or gift activities to reward the elders that stay for a required number of years. We manage to help every employee to the best of our ability, for example by providing healthy food and discussing problems with them no matter what position they are in. Everyone\u2019s opinions of the company are taken into consideration, from the top down. I believe a collaborative company environment is necessary for positive developments. We want our employees to feel comfortable and make more effective communications.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<blockquote><p><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">We believe trust and quality are the two significant elements to promote a positive and ethical brand for our business\u00a0<\/span><\/p><\/blockquote>\n<p><b><span data-contrast=\"auto\">What gives you a competitive edge on a global scale?<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">One of our biggest advantages is our pricing strategies. We believe trust and quality are the two significant elements to promote a positive and ethical brand for our business. We always decide on the most reasonable price according to the market. Our products have different advantages, for example the material we use will be 1-1.5cm thicker than the other similar products. We also have many partnerships that help us to retain a sustainable production line. It\u2019s all about studying the market to stay ahead of the curve. <\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Have you ever faced any challenges to your growth? How do you overcome them?<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">One of the challenges we faced early on was the lack of efficiency among our employees. As we try to expand the business, we found that the current management structure was too simple and relaxing to set up effective management between employees and leaders. It\u00a0hinders us from achieving higher growth because we do not qualify for the professional requirements to request bigger productions.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">We realized the solution to this was to open the company up so each department are sharing ideas and success stories. We then rearranged the employees and officers to different departments\u2014each department has its own connection with one or more other departments. Throughout the year, they must have done at least five group presentations per month to share their analysis of the current progress, and to provide ideas for improvements. I will say the entire company operation is more professional than before.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<blockquote><p><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">Everyone\u2019s opinions of the company are taken into consideration, from the top down\u00a0<\/span><\/p><\/blockquote>\n<p><b><span data-contrast=\"auto\">Is there a secret to having a consistent company growth?<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">First the company needs to be very clear about its value propositions and target customers. For us, we have a very clear direction and know which customers we are reaching. I believe another key component should be making evaluations and monthly reflections. For our company to grow in the future global market, we need to identify our weaknesses and strengths, understand what potential opportunities we may have, who our\u00a0main competitors are, and what we have improved and can continue to improve upon.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">What are the immediate actions you\u2019ll take to promote higher business growth?<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">I think in the short term we will need to do some internal and external risk analysis to make sure everything is on the right track. We will also want to increase our department efficiency through more specified meetings on our target goals and design appropriate plans based on the outcomes of these meetings.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<blockquote><p><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0For our company to grow in the future global market, we need to identify our weaknesses and strengths<\/span><\/p><\/blockquote>\n<p><b><span data-contrast=\"auto\">How do medium or small-sized businesses take their business global?<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Have a clear vision and concrete plans before making any movement.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Always make a balance between the company\u2019s revenue and cost channels, and keep your ear to the ground for new opportunities and investors. <\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Know which type of customer will be the best for your products or services.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li>\n<\/ol>\n<p><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">These points are essential if you want to make a success of your business and grow it on a global scale.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p>There&#8217;s plenty of roads to global business success. Explore even more of them in our <a href=\"https:\/\/brochure.hult.edu\/hult-alumni-annual-2022\/empowering-impact\/\">2022 alumni annual<\/a>. Go get inspired!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the past decade, many enterprises are experiencing a transition from domestic growth to global growth, while introducing their products worldwide. For this piece, I had the honour of chatting&#8230;<\/p>\n","protected":false},"author":220,"featured_media":27760,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[151],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Going Global: Exploring Business Growth With A Family Friend | Hult International Business School<\/title>\n<meta name=\"description\" content=\"Blog ambassador Chi Ham Lam explores themes of growth and globalisation with a Chinese entrepreneur and personal family friend.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Going Global: Exploring Business Growth With A Family Friend | Hult 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Lam"},"description":"Chi Ham is a Hult undergraduate studying in London. A writer with experience with all different types of articles, newspapers, and blog posts; he continues to participate in the Hult blog community using his passion and innovative thinking to share interesting and meaningful content. 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