{"id":26854,"date":"2021-11-15T14:02:11","date_gmt":"2021-11-15T14:02:11","guid":{"rendered":"https:\/\/www.hult.edu\/blog\/?p=26854"},"modified":"2026-05-08T14:07:39","modified_gmt":"2026-05-08T13:07:39","slug":"virtual-skills-lab-effective-messaging-to-drive-change","status":"publish","type":"post","link":"https:\/\/www.hult.edu\/blog\/virtual-skills-lab-effective-messaging-to-drive-change\/","title":{"rendered":"Virtual Skills Lab | Effective Messaging to Drive Change"},"content":{"rendered":"<p><strong>Hult\u2019s Virtual Skills Lab<\/strong>\u00a0is an online global meeting space offering you the opportunity to skill up and get ahead\u2014from home. Connect with likeminded go-getters from all over the globe and hear from world-class Hult professors on the latest topics and trends in live, interactive workshops and webinars.<\/p>\n<p>Hosted by Professor Mathew Fisher, this virtual skills session focuses on crafting messages and delivering information that gets attention and is remembered. Research findings and creative slogans are of little value if no one retains them. Learn how to deliver more memorable insights with a framework that enhances retention and aids in selection amongst alternatives in this insightful webinar.<\/p>\n<p><iframe title=\"Effective Messaging to Drive Change with Professor Matthew Fisher\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/fxtc6gxFir0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h4>See all upcoming Hult Virtual Skills Lab events and\u00a0<a href=\"https:\/\/www.hult.edu\/en\/events\/all-programs\/webinar\/virtual-skills-lab-webinar-series\/\">register here<\/a>.<\/h4>\n<hr \/>\n<p><em>Get ahead in the marketing world with Hult&#8217;s transformative <a href=\"https:\/\/www.hult.edu\/en\/programs\/\" target=\"_blank\" rel=\"noopener\">degrees.<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hult\u2019s Virtual Skills Lab\u00a0is an online global meeting space offering you the opportunity to skill up and get ahead\u2014from home. Connect with likeminded go-getters from all over the globe and&#8230;<\/p>\n","protected":false},"author":182,"featured_media":26904,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[25],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Virtual Skills Lab | Effective Messaging to Drive Change<\/title>\n<meta name=\"description\" content=\"Check out this webinar to learn how to deliver more memorable insights with a framework that enhances retention and captivating messaging.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Virtual Skills Lab | Effective Messaging to Drive Change\" \/>\n<meta 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