{"id":25035,"date":"2021-02-03T00:00:25","date_gmt":"2021-02-03T00:00:25","guid":{"rendered":"https:\/\/www.hult.edu\/blog\/?p=25035"},"modified":"2026-05-05T14:05:32","modified_gmt":"2026-05-05T13:05:32","slug":"hult-alumni-magazine-2020-elenora-ferrero","status":"publish","type":"post","link":"https:\/\/www.hult.edu\/blog\/hult-alumni-magazine-2020-elenora-ferrero\/","title":{"rendered":"Hult Alumni Magazine 2020: Eleonora Ferrero"},"content":{"rendered":"

5 trends in innovation<\/h2>\n

Eleonora started her role as Head of European Operations at Mind the Bridge just as she was wrapping up her MBA at Hult San Francisco<\/a> and the company was expanding into Europe. At a company that matches startup talent with innovation-hungry corporates, in a role that demanded an entrepreneurial approach to growth, Eleonora has been on the front line of innovation for the past five years. Here are her observations on trends in the field.<\/h4>\n

The mighty corporate<\/h4>\n

When I started in Europe five years ago, large corporates were hiring Mind the Bridge to scout for innovative startups. Now, the corporates are completely independent\u2014they have an investments department, they run an accelerator, they have specific procurement practices to connect with startups. So it\u2019s not that corporates are doing it badly. The problem is that corporates have the attitude, \u201cwe\u2019ve been here for the last 50 years, we will probably still be here in 50 years\u2019 time\u201d\u2014which is simply not true.<\/p>\n

The speedy startup<\/h4>\n

Startups can move at ten times the speed of a corporate. They know they will mostly fail unless they are very good and very lucky. From startups, I\u2019ve learned to fail fast. In my role in charge of a team of 20 people, I\u2019ve had to develop a startup-friendly way of working. Meaning, we need to fail fast and learn even faster.<\/p>\n

Cities are the new countries<\/h4>\n

In the past five years, we\u2019ve seen certain cities develop themselves more as innovation centers. Most obviously London, but also Berlin. Lisbon has grown significantly. Barcelona and Madrid, as well some cities in Eastern Europe. We\u2019re moving from startup countries to startup cities\u2014cities that are able to attract freelancers, developers, and startups with innovation-friendly legislation.<\/p>\n

The future is Scenario Planning<\/h4>\n

Job search and hiring is changing so much. Now, innovation is everywhere, we can\u2019t use yesterday\u2019s case studies to make decisions. The skills that the new work force need are much closer to scenario planning. Most new hires are asked to artificially simulate futuristic scenarios. They need go into a new role imagining what the world of 2025 will look like, and take an educated guess on the skills, knowledge, and decision-making processes to undertake, and propose to their company.<\/p>\n

RIP JD<\/h4>\n

Traditional job titles, job descriptions\u2014those things aren\u2019t so relevant any more. The really important thing, in my experience of working with 10,000 candidates per year, is to be able to see trends and understand how to map and adapt them to your company or your project, and then take decisions accordingly.<\/p>\n

Recommended read:<\/strong> Business Model You, Tim Clarke. Demonstrates how it\u2019s more important than ever to have an entrepreneurial attitude when it comes to managing your career.<\/p>\n

 <\/p>\n

Check out more insights into the future of work in the full Hult Alumni Magazine<\/a>.<\/em><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

5 trends in innovation Eleonora started her role as Head of European Operations at Mind the Bridge just as she was wrapping up her MBA at Hult San Francisco and…<\/p>\n","protected":false},"author":9,"featured_media":25058,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[30],"tags":[168,175],"yoast_head":"\nHult Alumni Magazine 2020: Eleonora Ferrero | Hult International Business School<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hult Alumni Magazine 2020: Eleonora Ferrero | Hult International Business School\" \/>\n<meta property=\"og:description\" content=\"5 trends in innovation Eleonora started her role as Head of European Operations at Mind the Bridge just as she was wrapping up her MBA at 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