{"id":24205,"date":"2020-09-25T13:00:36","date_gmt":"2020-09-25T12:00:36","guid":{"rendered":"https:\/\/www.hult.edu\/blog\/?p=24205"},"modified":"2026-05-08T18:15:51","modified_gmt":"2026-05-08T17:15:51","slug":"hult-alumni-magazine-2020-jamal-germano","status":"publish","type":"post","link":"https:\/\/www.hult.edu\/blog\/hult-alumni-magazine-2020-jamal-germano\/","title":{"rendered":"Hult Alumni Magazine 2020: Jamal & Germano"},"content":{"rendered":"

Jamal and German feature in Hult Alumni Magazine 2020: read the full publication online now<\/a>.<\/em><\/p>\n

Tale of Two Cities<\/h3>\n

Thousands of miles from home, two Hult graduates are using their international classroom experience in roles that test what it takes to bridge two cultures.<\/strong><\/p>\n

Jamal Blackwell\"Jamal-Blackwell\"
\nSenior Consultant
\nMasters in International Business
\nClass of 2015
\nPyeongtaek, South Korea
\ninstagram.com\/mallymal92<\/a><\/p>\n

Jamal Blackwell caught the travel bug early.<\/strong> Completing his bachelors at internationally friendly La Roche University, and his masters at Hult Dubai<\/a>, it\u2019s perhaps no surprise that his career has taken him around the globe. Today, his job with consultancy Booz Allen Hamilton, one of Fortune\u2019s Most Admired Companies, finds him not just in South Korea but situated on America\u2019s largest overseas military base, Camp Humphreys, in Pyeongtaek.<\/p>\n

\u201cIt\u2019s a hybrid environment, combining both US and Korean forces,\u201d<\/strong> says Jamal of the base, which is projected to house 42,000 personnel by 2022. \u201cI think the idea of the base is to provide a home away from home, helping people adapt more easily to life in South Korea, given the cultural and lifestyle differences.\u201d Cue something as simple as the presence of big-name food chains: Dunkin\u2019, Burger King. As for Jamal, the chance to get among it all is not to be squandered. His knack for being \u201cvery comfortable in uncomfortable situations\u201d stems from his travels across Peru, Thailand, Vietnam, and Indonesia, where the simple lifestyle and positivity of citizens proved influential. \u201cI\u2019m a joyful person who gravitates toward people with good energy. Experiencing these different cultures humbled me and broadened my horizons.\u201d<\/p>\n

To be a master, you must experience your craft.<\/p><\/blockquote>\n

His current role, consulting for the US Department of Defence<\/strong>, provides the opportunity to work with Korean nationals, allowing him to deepen his understanding of Korean values and history, extending to his everyday life off base. \u201cI have a Masters in International Business\u2014 and to be a master, you must experience your craft. I go to work on base in a familiar environment, but at the end of the day when I head home [off base] I get to engage with authentic Korean culture.\u201d With an extensive travel list already checked off, he seeks out cultural immersion at every opportunity. \u201cI\u2019ve never lived in far east Asia before; I knew it was going to be a challenge. I choose to chase the opportunities that are uncomfortable, because they\u2019re the ones that foster real self-growth.\u201d<\/p>\n

 <\/p>\n

\n

 <\/p>\n

Germano Forneck\"Germano-Forneck\"
\nFounder & Ecommerce Director
\nMasters in International Business
\nClass of 2014
\nShanghai, China & Curitiba, Brazil
\nlinkedin.com\/in\/gmforneck<\/a><\/p>\n

Germano Forneck\u2019s South America-to-Shanghai odyssey actually started in Rotterdam.<\/strong> In 2013, while traveling, Germano learned that the vast Dutch port was soon to be eclipsed in size by Shanghai\u2019s harbor. Inspired to follow the opportunities in business and trade, he bought a ticket, enrolled at Hult\u2019s Shanghai campus<\/a>, and has been connecting two countries ever since.<\/p>\n

Germano\u2019s first real-world immersion came from a law firm looking to facilitate business between Brazil and China.<\/strong> \u201cThey needed a Brazilian eye,\u201d says Germano, who interpreted the nuances of documents beyond translation. Meanwhile, he took it upon himself to learn Chinese language and culture, for both personal and professional benefit: \u201cIt\u2019s really about understanding the thinking behind how Chinese society works. It makes it easier to negotiate and to understand the selling points of products you want to trade here.\u201d<\/p>\n

Ever the entrepreneur, Germano went on to apply his learnings to the family business<\/strong>, Vitao, now a cross-border ecommerce food store, and founded Flavo, which brings cross-cultural design to the Brazilian market. Spotting evermore opportunity, he added a third interest, in soccer: fueling Chinese fandom for the sport by bringing Brazilian youth teams to compete.<\/p>\n

It\u2019s really about understanding the thinking behind how Chinese society works.<\/p><\/blockquote>\n

He makes it all sound rather \u2026 easy? Not quite.<\/strong> \u201cThe 11-hour time difference makes it hard to solve urgent issues. The logic can also be different, in marketing and sales. The Chinese tend to have a more holistic view, Brazilians are more goal-oriented.\u201d<\/p>\n

Importantly in a digital era, he believes that human interaction is fundamental to his role.<\/strong> \u201cI don\u2019t believe that we\u2019re going to be able to do it 100% virtually,\u201d he says. \u201cWe can reduce the space\u2014we don\u2019t always need everyone in the room. Maybe we have two people there, two people elsewhere. We see it with startups everywhere. However we\u2019re doing it though, it\u2019s necessary for us to be bridging the world.\u201d<\/p>\n

 <\/p>\n

\n

 <\/p>\n

Love business and travel? Jamal and Germano are both graduates of Hult’s Masters in International Business program. Check it out here<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Jamal and German feature in Hult Alumni Magazine 2020: read the full publication online now. Tale of Two Cities Thousands of miles from home, two Hult graduates are using their…<\/p>\n","protected":false},"author":151,"featured_media":24249,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[153,151],"tags":[168,210,183],"yoast_head":"\nHult Alumni Magazine 2020: Jamal & Germano | Hult International Business School<\/title>\n<meta name=\"description\" content=\"Thousands of miles from home, two Hult graduates are using their international classroom experience in roles that test what it takes to bridge two cultures.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hult Alumni Magazine 2020: Jamal & Germano | Hult International Business School\" \/>\n<meta property=\"og:description\" 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