{"id":23192,"date":"2020-03-06T12:12:45","date_gmt":"2020-03-06T12:12:45","guid":{"rendered":"http:\/\/hnews.hult.edu\/?p=23192"},"modified":"2026-05-08T17:46:40","modified_gmt":"2026-05-08T16:46:40","slug":"hult-alumni-magazine-2020-sabrina-palme","status":"publish","type":"post","link":"https:\/\/www.hult.edu\/blog\/hult-alumni-magazine-2020-sabrina-palme\/","title":{"rendered":"Hult Alumni Magazine 2020: Sabrina Palme"},"content":{"rendered":"

Sabrina features in (and is a cover star) of Hult Alumni Magazine 2020: read the full publication online now<\/a>.<\/em><\/p>\n

Starting up, Starting Over<\/h3>\n

\"Hult<\/a><\/p>\n

Sabrina Palme
\nEntrepreneur in Residence
\nMBA, Class of 2015
\nLondon, UK
\npalqee.com<\/a><\/p>\n

 <\/p>\n

Silicon Valley has, since its earliest days, advocated the benefits of failure. Whether failing hard or failing fast, these are not just slogans but ways of life for some of the biggest names in technology today. But what does it really feel like to close a venture of your own making? What are the learnings, and how do you dust yourself off to try again? MBA graduate<\/a> and serial entrepreneur Sabrina Palme shares her experience of coming through the flames fighting.<\/strong><\/p>\n

 <\/p>\n

In early 2018, things were looking good for Gartenzwerg, the hydroponics venture started by Hult alumni Sabrina and Andre Quintanilha<\/a>. With a prototype in place and market demand growing for their IoT-driven indoor gardens, the team was on the hunt for funding. \u201cIt was never an issue of interest from investors,\u201d says Sabrina of the project. \u201cBut they wanted to come on board after we\u2019d manufactured our first batch.\u201d Without the means to go into large-scale production, it soon became clear that the business would need to make the difficult decision to cease operations.<\/p>\n

\u201cI compare it to being in a bad relationship,\u201d says Sabrina today, now busy and settled in her role as entrepreneur-in-residence within an independent family office. \u201cYou\u2019re so passionate about it, but you get to a point where you can\u2019t continue and have to make the cut. Things come and go that give you hope and make you re-engage with your idea, and so you push another few months, but to do it over and over is exhausting.\u201d<\/p>\n

After telling the wider team and their multiple circles of support, the entrepreneurs were down\u2013but not out. \u201cI knew I wasn\u2019t finished,\u201d says Sabrina. \u201cAs much as those last months were draining, we didn\u2019t regret any moment. The MBA had given us a lot of the knowledge we needed for Gartenzwerg; but Gartenzwerg was as whole life-changing experience by itself as well.\u201d Buoyed with a new confidence and perspective, both she and Andre have gone on to develop a new venture, currently at ideation stage, that will push businesses to tackle increasingly important questions around data ethics.<\/p>\n

Both personally and professionally, Sabrina continues to grow her knowledge and adapt to the changing working landscape: \u201cFor me, there was always a horror that whatever I ended up studying, I might get stuck with it. I\u2019m currently teaching myself C++, as an absolute beginner. It\u2019s about redefining your skillset, gaining new skills, because we are just moving so far and fast in technology and development. Discipline is key\u2013that\u2019s one of the challenges of teaching yourself new things.\u201d<\/p>\n

For all of the fear around the term, it would seem then that failure isn\u2019t, in fact, all that bad? \u201cThe most difficult part for me was telling people who had invested in us and ordered our products,\u201d says Sabrina, \u201cbecause I felt like we had let them down. We had some uncomfortable conversations, but the majority of people were very supportive. To develop a hardware product is huge; it may have failed, but I don\u2019t feel devastated by that.\u201d In that spirit: it\u2019s on to the next one.<\/p>\n

 <\/p>\n

10 Lessons to Take Into Your Next Venture<\/strong><\/h3>\n
    \n
  1. Stay true to you<\/strong>
    \nThe startup world is, by nature, hectic, volatile, and all-consuming. \u201cIt\u2019s easy to get caught up in it all and keep pushing for things,\u201d says Sabrina. \u201cOn the inside you get so stressed out, from once outside you see the issues are fewer.\u201d<\/li>\n
  2. Bootstrap your business<\/strong>
    \nEarly-stage businesses can get stuck in the cycle of needing to create product to prove worth, but needing funding to create product. Focusing on the latter can lead to hasty decisions. Bootstrap as much as you can, and get creative. You’ll create value, keep ownership, and get investors coming to you.<\/li>\n
  3. Whatever you do, own it<\/strong>
    \nDon\u2019t make it work for the sake of working: \u201cIt\u2019s not my mentality anymore. Others will always have different views, but if I know how I want this thing to work and what I want it to look like, I\u2019m not going to deviate too much from it.\u201d<\/li>\n
  4. Listen, but not too much<\/strong>
    \nSpeaking of others…be selective in your feedback. Yes, you will receive a lot. No, you don\u2019t need to take it all onboard.<\/li>\n
  5. The playbook is in your pocket<\/strong>
    \nYou\u2019ve got experience on your side\u2013and knowledge is power. \u201cHaving been through it all once you\u2019ll understand the development, what\u2019s going to happen, the steps ahead \u2013the next business model may not be exactly the same but you\u2019ve got the playbook, and that in itself is calming.\u201d<\/li>\n
  6. Take a deep breath<\/strong>
    \nOn that note\u2013channel calm wherever possible.<\/li>\n
  7. It’s a rollercoaster. Ride it<\/strong>
    \nNo one ever said startup life was easy. Prepare yourself mentally for the risks ahead by seeing the venture like a rollercoaster: there will be highs, lows, fear, exhilaration, and more. \u201cWe read stories about founders who were losing everything and neatly turned it all around,\u201d says Sabrina. \u201cIt\u2019s inspiring, of course, but not the typical journey.\u201d<\/li>\n
  8. Little bit of luck<\/strong>
    \nRight time, right place, right people all have their roles to play, and that can\u2019t always be in your control. Hedge your bets and get out there.<\/li>\n
  9. The F word<\/strong>
    \n\u201cHonestly, the feeling of failure didn\u2019t hit me as hard as I thought it would,\u201d reflects Sabrina. \u201cIt\u2019s easy for people to judge and say, \u2018But you studied business, how did you fail?\u2019 To them I would ask, well, what have you done? We tried, we had the guts to go ahead, and now things move on. It\u2019s very much in how you deal with it.\u201d<\/li>\n
  10. Be proud<\/strong>
    \nPerhaps the easiest to forgot in the moment, but most important of all: you did it. \u201cWe still have the original Gartenzwerg at home, working like a charm,\u201d says Sabrina. \u201cIt\u2019s a reminder to me not just to live more sustainably and live those values, but of not regretting the journey. I\u2019m proud of what we achieved and how far we got.\u201d<\/li>\n<\/ol>\n
    \"Sabrina<\/a>
    Sabrina and Andre’s original hydroponics project, Gartenzwerg<\/figcaption><\/figure>\n
    \n

    Read more from Sabrina and the alumni community in Hult Alumni Magazine 2020<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    Sabrina features in (and is a cover star) of Hult Alumni Magazine 2020: read the full publication online now. Starting up, Starting Over Sabrina Palme Entrepreneur in Residence MBA, Class…<\/p>\n","protected":false},"author":151,"featured_media":23199,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[153,151],"tags":[168,206,191,175],"yoast_head":"\nHult Alumni Magazine 2020: Sabrina Palme | Hult International Business School<\/title>\n<meta name=\"description\" content=\"Meet Sabrina Palme, Hult MBA graduate and (cover) star of Hult Alumni Magazine 2020. 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