{"id":22944,"date":"2020-02-28T10:00:52","date_gmt":"2020-02-28T10:00:52","guid":{"rendered":"http:\/\/hnews.hult.edu\/?p=22944"},"modified":"2026-05-05T14:59:01","modified_gmt":"2026-05-05T13:59:01","slug":"recent-and-upcoming-innovations-in-mobile-growth","status":"publish","type":"post","link":"https:\/\/www.hult.edu\/blog\/recent-and-upcoming-innovations-in-mobile-growth\/","title":{"rendered":"Recent and upcoming innovations in mobile growth"},"content":{"rendered":"<p>Where would we be without our phones and tablets? We use them to shop, make notes, monitor our health, and as our maps and diaries. Making calls and using our cellphones to communicate with one another feels secondary. They are our lives. So, when a piece of tech has become so meshed with how we operate and behave, it must evolve with us. No one knows that more than big tech companies. Already, mobile innovation has brought us smart objects like LED light bulbs, toys, domestic appliances, sports equipment, and medical devices that communicate through our apps and mobiles.<\/p>\n<h3><\/h3>\n<h3><strong>Mobile eCommerce innovation make leaps towards a cashless society<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>Think about the last thing you bought online. How did you pay for it? Fumbling around looking for your bank card has fast become a thing of the past.<\/p>\n<p>&nbsp;<\/p>\n<p>You might have used Apple, Samsung, or Google Pay. You could argue that PayPal did the groundwork only for the big guns to swoop in.\u00a0 Regardless, virtual &#8220;wallet&#8221; integrations mean you can pay for almost anything in seconds with only a fingerprint.<\/p>\n<p>&nbsp;<\/p>\n<p>Apps that <a href=\"https:\/\/www.themuse.com\/advice\/5-genius-apps-for-splitting-bills-with-friends\" target=\"_blank\" rel=\"noopener\">let you split the bill with friends<\/a>. The ability to send money to someone with only a link (far less fiddly than adding payees and waiting for the bank to check it\u2019s really you). A cashless &#8211; wallet-less society feels closer than ever.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><\/h3>\n<h3><strong>Chatbot and AI innovation revolutionizes customer service <\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>This is where it gets interesting for retail and business. Smart companies are adopting the mediums their users. And while fashion brands like ASOS and Urban Outfitters were quick to adopt Twitter profiles for real-time customer service, Whatsapp is where things are heading.<\/p>\n<p>&nbsp;<\/p>\n<p>Being able to instant message a company from wherever and whenever makes sense. It certainly beats being stuck on hold, dire music only punctuated with, \u201cOur operators are busy at present, please stay on the line. Your call is very important to us.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>I\u2019ve personal experience where Whatsapp wins. I\u2019d been coveting something from Danish brand Baum und Pferdgarten. When it went into the sale, I pounced, buying two sizes as I wasn\u2019t sure which one I\u2019d need. When the package arrived one of the tops had the wrong size on the swing tag, which said \u2018medium\u2019, but the inner garment label read \u2018small\u2019. Of course, I needed medium \u2013 the one wrongly ticketed.<\/p>\n<p>&nbsp;<\/p>\n<p>I didn\u2019t want to pay for an international call to the brand. I didn\u2019t want to email and have to wait for a reply that could mean the medium could go out of stock. So, when I noticed Whatsapp Chat on their website, that\u2019s what I did.<\/p>\n<p>&nbsp;<\/p>\n<p>They quickly replied and apologized. And while the size I needed had indeed sold out they gave me a list of stockists. They even empathized with my disappointment at potentially missing out. After a few exchanges on Whatsapp and a couple of calls to other boutiques, I found what I wanted and bought it. I thanked Baum for their help and moved on. A negative experience shifted into a positive one.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>We\u2019ll experience more augmented reality and virtual reality in apps<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>Remember Pokemon Go? This global phenomenon is a textbook example of augmented reality in apps. And that&#8217;s something we\u2019re set to see much more of.<\/p>\n<p>&nbsp;<\/p>\n<p>Augmented reality isn\u2019t just for gamers, though. It\u2019s used on social media, shopping platforms, and even in Ikea\u2019s app. Who wouldn\u2019t want to see what their freshly renovated home would look like before splurging the cash? And while <a href=\"https:\/\/www.theverge.com\/2019\/10\/16\/20915791\/google-daydream-samsung-oculus-gear-vr-mobile-vr-platforms-dead\" target=\"_blank\" rel=\"noopener\">The Verge recently branded phone-based VR, \u201cofficially over\u201d<\/a> (so long, clunky headsets), AR will only go from strength to strength.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.hult.edu\/en\/brochure\/\"><img class=\"alignnone wp-image-21986 size-full\" src=\"https:\/\/www.hult.edu\/blog\/media\/uploads\/2019\/10\/Button_learn-more-longer.jpg\" alt=\"\" width=\"780\" height=\"250\" srcset=\"https:\/\/www.hult.edu\/blog\/media\/uploads\/2019\/10\/Button_learn-more-longer.jpg 780w, https:\/\/www.hult.edu\/blog\/media\/uploads\/2019\/10\/Button_learn-more-longer-500x160.jpg 500w, https:\/\/www.hult.edu\/blog\/media\/uploads\/2019\/10\/Button_learn-more-longer-720x231.jpg 720w, https:\/\/www.hult.edu\/blog\/media\/uploads\/2019\/10\/Button_learn-more-longer-768x246.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h4>More like this<\/h4>\n<p><a href=\"https:\/\/www.hult.edu\/blog\/personal-branding-basics\/\">Essential rules for selling yourself in the digital age<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Hult&#8217;s global <a href=\"https:\/\/www.hult.edu\/mba\/\">MBA<\/a> and <a href=\"https:\/\/www.hult.edu\/masters\/\">masters<\/a> degree programs take you beyond business to develop a future mindset and learn to see the risks and opportunities of emerging technology.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Where would we be without our phones and tablets? We use them to shop, make notes, monitor our health, and as our maps and diaries. Making calls and using our&#8230;<\/p>\n","protected":false},"author":140,"featured_media":23027,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[30],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Recent and upcoming innovations in mobile growth | Hult International Business School<\/title>\n<meta name=\"description\" content=\"From augmented reality to chatbot and AI, we&#039;ve come a long way and there&#039;s a long way to go. 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