Halloween’s ghoulish allure has grown to epic proportions over the last couple of decades. Historically celebrated throughout North America and the U.K., countries throughout Europe and the rest of the world have caught Halloween fever in recent years. Cottoning on to Halloween business comes with its opportunities. But it’s not without its controversy. There are still many people throughout the world who dislike Halloween for either religious or cultural reasons.<\/p>\n
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As All Hallows’ Eve draws closer and the overall spookiness of the\u00a0<\/span>season reaches its peak, we take a moment to consider how profitable this time of year is for the businesses and companies that cash in. After all, Halloween is an inclusive occasion, and many\u00a0<\/span>can use\u00a0<\/span>its themes to their advantage.<\/span>\u00a0<\/span><\/p>\n <\/p>\n According to CNN<\/a>, over 172 million Americans alone will celebrate\u00a0Halloween\u00a0this year. 69 percent of consumers plan to hand out candy.\u00a0Last<\/span>\u00a0<\/span>Halloween,<\/span>\u00a0figures from the\u00a0<\/a><\/span>National Retail Federation<\/a> (NRF) show that\u00a0<\/span>Americans spent nearly $9bn – that’s\u00a0<\/span>$87 per person.<\/span>\u00a0And $2.6bn of that alone is on candy, according to Business Insider<\/a>. This is up from $66 per person in 2008<\/span>.\u00a0<\/span>While Halloween has traditionally been regarded as something for children, much of the market growth can be found among young adults. The NRF reported that those in the 18-24 age bracket were more likely to hold a Halloween-themed party (54%) or visit a Halloween-themed attraction (39%).<\/span>\u00a0This represents a huge opportunity for businesses to cash in on the season.\u00a0<\/span><\/p>\n <\/p>\nAround half of the entire American population is expected to buy Halloween candy this year<\/h3>\n
Wild street parties now take place every year in Japan’s Shibuya district to celebrate Halloween<\/h4>\n