{"id":18263,"date":"2019-03-29T14:45:24","date_gmt":"2019-03-29T14:45:24","guid":{"rendered":"http:\/\/hnews.hult.edu\/?p=18263"},"modified":"2026-05-08T17:48:42","modified_gmt":"2026-05-08T16:48:42","slug":"a-family-business-case-study-bottling-family-resilience","status":"publish","type":"post","link":"https:\/\/www.hult.edu\/blog\/a-family-business-case-study-bottling-family-resilience\/","title":{"rendered":"A family business case study: Bottling family resilience"},"content":{"rendered":"<p class=\"normal\"><span lang=\"EN-US\">Operating a business in <strong>volatile, uncertain, complex, and ambiguous (VUCA) markets<\/strong> requires strategic agility. Leaders in these companies must continually assess current <strong>strategies<\/strong> against a changing landscape, and run <strong>experiments<\/strong> to inexpensively explore alternative strategies. Both the inherent uncertainty and the required agility to succeed in a <a href=\"https:\/\/www.hult.edu\/blog\/leading-in-a-vuca-world\/\" target=\"_blank\" rel=\"noopener\">VUCA world<\/a> can take a <strong>heavy emotional toll<\/strong> on a leader. They can experience <strong>anxiety<\/strong> and a sense of loss of control as markets, competitors, and customers gyrate unexpectedly.<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><span lang=\"EN-US\">The uncertainty and the agility required to succeed in a VUCA world can take a <strong>heavy emotional toll<\/strong> on a leader.<\/span><\/p><\/blockquote>\n<p class=\"normal\"><span lang=\"EN-US\">A besieged leader might turn to the executive team for <strong>emotional support<\/strong>. In most companies, this vulnerable admission from a leader would <strong>undermine<\/strong> employee and investor confidence. <strong>Family-operated businesses<\/strong>, however, have an <strong>advantage<\/strong>, because a leader\u2019s request for support builds on existing <strong>bonds<\/strong> and long-term commitments.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>A case in point: Kingston Family Vineyards<\/h2>\n<p class=\"normal\"><span lang=\"EN-US\">Take <strong>Kingston Family Vineyards<\/strong> as an example. Nestled between the Andes and the coastal range, the Casablanca Valley in <strong>Chile<\/strong> boasts the right mix of sun, rain, and fog for several varieties of grapes. Run by <strong>Courtney<\/strong>, with help from her <strong>father Michael<\/strong> and <strong>brother Tim<\/strong>, the company sells some of its grapes to nearby wineries, but keeps the best to press and bottle wine under its own label for export to <strong>high-end restaurants<\/strong> and private collectors in the <strong>United States<\/strong>. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"normal\"><span lang=\"EN-US\">Selecting and evolving the appropriate target market, branding, pricing, and channel require predictions based on <strong>incomplete information<\/strong>. A short list of the <strong>momentous decisions<\/strong> that Courtney has made recently: shifting some of the farm\u2019s acreage from dairy to grape; building the winery; selecting market niches for early traction; collaborating with wholesalers and distributors; growing direct sales customers; constructing a luxury tasting room and restaurant on site; and merging wine tasting with <strong>management training<\/strong> for students in South and North American business programs.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"normal\"><span lang=\"EN-US\">This management training, girded by a <strong>case study<\/strong> about the vineyard by authors Kaitlin Malloy and Professor Alyssa Rapp from <strong>Stanford University<\/strong>, explicitly emphasizes the challenges of growing an export business with a <strong>complicated global supply chain<\/strong>. It implicitly demonstrates the often under-appreciated <strong>resilience<\/strong> that emanates from a <strong>multi-generational family<\/strong> operation.<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><span lang=\"EN-US\"><strong>Family-operated businesses\u00a0<\/strong>have an <strong>advantage\u00a0<\/strong>because a leader\u2019s request for support builds on existing <strong>bonds<\/strong>.<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3 class=\"normal\"><span lang=\"EN-US\">Management can never match family<\/span><\/h3>\n<p class=\"normal\"><span lang=\"EN-US\">The fate of the farm, its employees, and its owners lie in Courtney&#8217;s hands. Luckily, her immediate and extended family thrashes through these decisions with her. The cohesion of the<strong> family<\/strong> is not just evident in the<strong> business strategy<\/strong>. It also manifests as subtle but tangible details on the vineyard. The staff refers to Courtney, Tim, and Michael, and their spouses and children, by their first names\u2014even to passing tourists\u2014with affection and admiration. And <strong>the family treats the staff like family<\/strong>. Black and white photographs next to the pressing machines show multiple generations of Kingstons working and maturing among the vines. The wines are named after Courtney\u2019s grandfather\u2019s horses.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Pithy management mantras advise leaders to treat employees like family. While well intentioned, this advice falls flat because the manager-employee relationship is not designed to endure for a lifetime. <strong>Leadership training<\/strong> can enact processes and characteristics that bolster this transient bond to <strong>optimize personal and firm performance<\/strong>. But only a walk among the vines and a conversation with Courtney reveals the <strong>persistence and resilience<\/strong> that have been required from the Kingston family to build this business into a surprise in a bottle. The legacy of the Kingston Vineyard extends beyond the wine, beyond the business, beyond the industry. It is an illustration of <strong>the power of a family.<\/strong><\/p>\n<hr \/>\n<h4><strong>\u00a0<\/strong><\/h4>\n<p><a href=\"https:\/\/www.hult.edu\/en\/brochure\/\"><img class=\"aligncenter wp-image-11007 size-full\" src=\"https:\/\/www.hult.edu\/blog\/media\/uploads\/2017\/12\/Blog-brochure-ad.jpg\" alt=\"Hult business programs\" width=\"705\" height=\"90\" srcset=\"https:\/\/www.hult.edu\/blog\/media\/uploads\/2017\/12\/Blog-brochure-ad.jpg 705w, https:\/\/www.hult.edu\/blog\/media\/uploads\/2017\/12\/Blog-brochure-ad-500x64.jpg 500w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/a><\/p>\n<p>Make the most of what your career has to offer with a <a href=\"https:\/\/www.hult.edu\/masters\/international-business\/\">Masters in International Business<\/a> from Hult. To learn more, take a look at our blog <a href=\"https:\/\/www.hult.edu\/blog\/family-business-ladder\/\">Climbing the family business ladder: Q&amp;A with EMBA alum Mike Smollan<\/a>, or give your employability a huge boost with an <a href=\"https:\/\/www.hult.edu\/mba\/\">MBA in international business<\/a>. Download a brochure or get in touch today to find out how Hult can help you to explore everything about the business world, the future, and yourself.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Operating a business in volatile, uncertain, complex, and ambiguous (VUCA) markets requires strategic agility. Leaders in these companies must continually assess current strategies against a changing landscape, and run experiments&#8230;<\/p>\n","protected":false},"author":135,"featured_media":18281,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[114],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A family business case study: Bottling family resilience | Hult International Business School<\/title>\n<meta name=\"description\" content=\"Hult Professor Ted Ladd on why family business leaders have an advantage when it comes to coping with the challenges of VUCA markets.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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