{"id":16304,"date":"2018-08-02T21:27:00","date_gmt":"2018-08-02T21:27:00","guid":{"rendered":"http:\/\/hnews.hult.edu\/?p=16304"},"modified":"2026-05-05T17:31:26","modified_gmt":"2026-05-05T16:31:26","slug":"hult-students-launch-social-business-parc","status":"publish","type":"post","link":"https:\/\/www.hult.edu\/blog\/hult-students-launch-social-business-parc\/","title":{"rendered":"Transforming CSR: Hult students launch social business to bring electricity to South African townships"},"content":{"rendered":"

Corporate social responsibility<\/strong> (CSR) is a vital marketing ingredient for big businesses: it\u2019s a way of showing their current and prospective clients how they make a positive impact on the planet. However, it\u2019s not unusual for companies to allocate a big CSR budget without ever seeing concrete evidence of how their money has been spent for the better.<\/p>\n

Step in PARC<\/strong><\/a>, a social business that found its start in the Hult Prize<\/a>. The team behind PARC want to drive change in developing economies through an innovative idea that aims to solve two problems with one solution: bringing electricity to residents of South African townships<\/strong> while also creating live, authentic, and impactful content for the companies helping to fund the initiative through their CSR budget.<\/p>\n