{"id":15729,"date":"2018-07-15T09:13:34","date_gmt":"2018-07-15T09:13:34","guid":{"rendered":"http:\/\/hnews.hult.edu\/?p=15729"},"modified":"2026-05-05T17:38:49","modified_gmt":"2026-05-05T16:38:49","slug":"students-launch-virtual-reality-business","status":"publish","type":"post","link":"https:\/\/www.hult.edu\/blog\/students-launch-virtual-reality-business\/","title":{"rendered":"Visualizing the future: Hult students launch virtual reality business Viewy"},"content":{"rendered":"

When it comes to disruptive business innovation, virtual and augmented reality<\/strong> has certainly been one megatrend to watch. No longer the sole remit of sci-fi fantasy or video gamer tech, VR is demonstrating its value and far-reaching application across sectors\u2014from marketing and HR to healthcare.<\/p>\n

And the clever application of virtual reality can mean\u00a0real-world business growth.<\/strong><\/p>\n

Back in 2016, an ambitious group of Hult<\/strong> students saw the potential in bringing cutting-edge VR and AR technology back home to their native Colombia. While Carlos Rojas <\/strong>was working towards his Masters in International Marketing<\/strong><\/a> and\u00a0Juan Felipe Santos <\/strong>was finishing his Bachelor of Business Administration<\/strong><\/a>, the concept of Viewy<\/strong><\/a> was born.<\/p>\n

“The founders did some research and found that\u00a075% of Fortune 100 companies use VR<\/strong>,” explains Maria Camila Tellez<\/strong>, Undergraduate Class of 2016 and Masters in International Business<\/strong><\/a> Class of 2019.<\/p>\n

“When they looked at how many companies had done it in Latin America, they found it was only 1%<\/strong>. They saw a great opportunity to take advantage of that gap.”<\/p>\n

\"Hult
The Viewy team includes Hult grads Maria Camila Tellez, Juan Felipe Santos, Marcos Rojas, and Carlos Rojas.<\/figcaption><\/figure>\n

Maria was the most recent Hultian to join Viewy, where she is the Account Manager. Marcos Rojas<\/strong>, Viewy’s Finance Director and co-founder, is another alum who graduated from Hult’s Undergraduate Program in 2016.<\/p>\n

“It\u2019s funny, because we barely knew each other while studying at Hult,” says Maria.<\/p>\n

“Despite not knowing each other very well, we had an idea of what working alongside other Hult students meant.\u00a0Work ethic, creativity, presentation skills<\/strong>\u00a0and\u2014most of all\u2014an eagerness to succeed<\/strong> is what we believe characterizes students at Hult.”<\/p>\n

 <\/p>\n

“Work ethic, creativity,\u00a0and\u2014most of all\u2014an eagerness to succeed is what we believe characterizes students at Hult.”<\/p><\/blockquote>\n

Beyond their Hult connections, the visionary Viewy team also includes co-founder Manuela Ospina<\/strong>\u00a0and audiovisual specialist\u00a0Jairo Pineda<\/strong>. They also have partnered with VR\/AR developer\u00a0Max Silva <\/strong>and his studio Waman.<\/p>\n

\"\"<\/p>\n

 <\/p>\n

We had the opportunity to ask Maria and the team a few questions to find out more about their company and startup journey.<\/strong><\/p>\n

 <\/p>\n

<\/h3>\n

Tell us about what Viewy does\u2014what’s your USP?<\/h3>\n

Viewy is a virtual reality agency<\/strong> that focuses on developing apps to improve marketing and training processes for big companies.\u00a0Through our own apps, we offer a\u00a0SaaS<\/strong> (Software as a Service) model.<\/p>\n

But we don’t just create content, we are consultants that understand your business needs and put a special touch on each campaign we launch.<\/p>\n

Talk us through the journey of how the company went from concept to launch<\/h3>\n

Viewy started out as just an idea between Carlos, Juan Felipe, Manuela, and Carlos’s girlfriend, Laura, in November 2016. They noticed that there was a big opportunity in the market for a VR\/AR consultancy<\/strong> in Colombia.<\/p>\n

They started to try out what worked and what the right strategy would be to make Viewy the best startup.\u00a0We\u2019ve always seen virtual and augmented reality as the future. <\/strong><\/p>\n

The company officially launched in January 2017 and, just four months later, Viewy closed its first deal<\/strong>. Since then, it\u2019s only been progressing. So far, Viewy has been self-funded, but we are on the lookout for investors who believe in Viewy as much as we do.<\/strong><\/p>\n

 <\/p>\n

“We\u2019ve always seen virtual and augmented reality<\/strong> as the future.”<\/p><\/blockquote>\n

What have been your biggest achievements so far?<\/h3>\n

From the start, we\u2019ve only worked with multinationals. We have eight major clients at the moment.\u00a0We are also the first company in Colombia to have a VR partnership with Lenovo <\/strong>and TP-Link<\/strong>.<\/p>\n

2018 has been a great year for Viewy. In March, Viewy won a prize in Brazil at an event called 100 Open Startups<\/strong> at Open Innovation Week Brazil. In April, we were\u00a0accepted for two accelerator programs, Oracle Scaleup Ecosystem<\/strong>\u00a0and Apps.co<\/strong>, which is\u00a0sponsored by the government.<\/p>\n

At the moment, Juan Felipe is in Mexico, handling the expansion of Viewy Mexico<\/strong>, which will be managed by another Hult grad, Alvaro Peon<\/strong>,\u00a0and his brother Salvador Peon<\/strong>.<\/p>\n

We are thrilled to see Viewy grow, especially alongside other Hult students<\/strong>. We hope to encourage more students and alumni to join our team!<\/p>\n

\"Viewy
Members of the Viewy team at 100 Open Startups, and innovation event in Brazil.<\/figcaption><\/figure>\n

How competitive is the startup market in Colombia? What are the major obstacles?<\/h3>\n

At the moment in our industry, the startup market is not very competitive. While it’s not a saturated market, every day the competition is rising<\/strong>. It is starting to become trendy, and it’s going to blow up soon.<\/p>\n

One of our obstacles is investment. Even though companies support startups more and more, we still have a long way to go regarding funding and capital investments.<\/p>\n

How did studying at Hult prepare you for your business venture?<\/h3>\n

Our experience at Hult helped through things like case studies, developing a global mindset, and learning\u00a0soft skills <\/strong> like negotiating, presenting, and critical thinking.<\/p>\n

Overall, it helped us to see things differently\u2014to see all points of view.<\/p>\n

What are your plans for the year ahead?<\/h3>\n

Viewy is constantly innovating.<\/strong> Every six months, we have a goal to create a new product or service that addresses a need in the Latin American market.<\/p>\n

This year, we are working on two important projects: Viewy Sports<\/strong> and Viewy Academy<\/strong>.<\/p>\n

Viewy Sports<\/strong> is a cognitive simulator for football that seeks to complement physical training with mental training.\u00a0It is designed to boost information retention up to 90%.<\/p>\n

Viewy Academy<\/strong> is content created for an educational purpose. We are working alongside Dr. Jorge Eslava<\/strong>,\u00a0an important neuropsychologist in Colombia who specializes in education. Our purpose is to change how educators teach and how students learn within the country.<\/p>\n

Our biggest plan for the years ahead it to expand to different countries in Latin America<\/strong>. We want to be in every corner of the world, and to reach that goal we will start by growing in Latin America.<\/p>\n

What key learnings from your experience would you like to share with aspiring entrepreneurs? Any advice?<\/h3>\n

The team has learned a lot from this experience, both on a personal and a professional level. The main advice is that it\u2019s going to be hard work<\/strong>.<\/p>\n

Some days will be harder than others, so it\u2019s important to keep focused<\/strong> and not let your emotions get the best of you. Trust the process<\/strong>.<\/p>\n

Another piece of advice is that the execution is more important than the idea<\/strong>. Basically, it\u2019s how you sell it. You\u2019re going to have competition, so you\u2019re going to have to distinguish yourself from it.<\/p>\n

 <\/p>\n

“You\u2019re going to have competition, so you\u2019re going to have to distinguish yourself from it.”<\/p><\/blockquote>\n

 <\/p>\n

 <\/p>\n

\n

Interested in finding out more about the exciting career paths of Hult alumni? Download our latest Global Careers Report<\/strong>.<\/p>\n

Kickstart your career with Hult’s undergraduate business school<\/a>. To find out more, take a look at our blog 5 big reasons why to apply early for your MBA or Masters<\/a>. Download a brochure or get in touch today to find out how Hult can help you to learn about the business world, the future, and yourself.<\/p>\n","protected":false},"excerpt":{"rendered":"

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