{"id":10459,"date":"2017-11-09T17:45:26","date_gmt":"2017-11-09T17:45:26","guid":{"rendered":"http:\/\/hnews.hult.edu\/?p=10459"},"modified":"2026-05-08T18:55:43","modified_gmt":"2026-05-08T17:55:43","slug":"professor-year-awards-2017-dr-mo-willan-phd","status":"publish","type":"post","link":"https:\/\/www.hult.edu\/blog\/professor-year-awards-2017-dr-mo-willan-phd\/","title":{"rendered":"Professor of the Year Awards 2017: Dr. Mo Willan, PhD"},"content":{"rendered":"

More than just professors, our business-savvy faculty are supportive mentors who genuinely care about your Hult journey. \u00a0Join us for a closer look at each of the 2017 “Professor of the Year” award winners\u2014as voted for by our students\u2014and see how these accomplished individuals have come to define our distinctly different approach to business education.<\/p>\n

Undergraduate program\u2014Marketing<\/strong><\/h4>\n

The Professor of the Year Award for our\u00a0Undergraduate<\/a>\u00a0program, Marketing category<\/a>, was awarded to Professor Momodou “Mo” Willan<\/strong>.\u00a0<\/strong>Mo, who also teaches on Hult’s Masters<\/a> programs across our London, Dubai, and Boston campuses<\/a>, brings with him a PhD in Marketing from Middlesex University and years of professional marketing experience at the most senior level. As CEO of his own consultancy his clients have included Coca-Cola, The British Council, Nigeria National Petroleum Company, and The Gambia Chamber of Commerce and Industry. Prior to this his roles included Acting CEO at The Gambia Mineral Water Company and Group Marketing Manager for West Africa for the French multinational firm Cement Fran\u00e7oise. A cherished member of the Hult family, Mo\u2014who is also Senior Associate Dean on the London Undergraduate campus\u2014has won this award every year since 2012!<\/p>\n

 <\/p>\n

\u201cMo is truly an expert on everything related to marketing. He takes the time to know each and every student and pushes them to achieve their goals. He provides relevant, real-life examples and goes out of his way to invite guest speakers to his lectures.”<\/h3>\n

-Alexandra Welch, Co-Founder, imPACKt farm,<\/strong>
\n Hult BBA Class of 2017<\/strong><\/p>\n

 <\/p>\n

Hi Mo, Congratulations on winning the teaching award\u2014for the sixth year running! So, what’s the secret to mastering marketing?!<\/strong><\/h4>\n

Marketing is happening around us all day, every day. In order to help my students relate to the important issues we discuss in class, I draw on my professional experience to provide real organizational context and examples that will add a practical dimension to the discussion.<\/p>\n

I also place huge emphasis on bringing in real corporate clients to all my courses, so that my students can apply learnt concepts in generating solutions for real business challenges. The rationale of this approach is to very early on expose students to the complexities of managerial decision making. I\u00a0don\u2019t look at my students as students\u2014I look at them as future\u00a0managers, because that\u2019s what they are.\u00a0From day one, I ask them to wear\u00a0that hat and to think strategically about how they would\u00a0respond to changes in the marketing environment and the\u00a0implications of their marketing decisions on organizational\u00a0performance. At Hult, you live what you study. That is how\u00a0we prepare you.<\/p>\n

 <\/p>\n

“From day one, I look at my students not as students but as future\u00a0managers, because that\u2019s what they are. I ask them to wear\u00a0that hat and to think strategically about how they would\u00a0respond to changes in the marketing environment and the\u00a0implications of their marketing decisions on organizational\u00a0performance. At Hult, you live what you study. That is how\u00a0we prepare you.”<\/h3>\n

-Dr. Mo Willan, Professor of Practice, Senior Associate Dean & Global Discipline Lead for Marketing<\/strong><\/p>\n

\n

 <\/p>\n

How would you describe your teaching style?\u00a0<\/strong><\/p>\n

My teaching style is very interactive and engaging\u2014I am more of a facilitator of discussions and interactions, which allows students to take ownership and drive topical issues.\u00a0I\u00a0generate a positive atmosphere\u00a0so that everyone feels comfortable to ask questions, challenge assumptions, express their viewpoints, and feel safe enough to make mistakes. This all helps to develop a critical mindset.<\/p>\n

And how does your global experience influence this?<\/strong><\/p>\n

I have worked in The Gambia, Nigeria, Ghana, Germany, France, Dubai, USA, and England, and these experiences helped shape my understanding of how businesses operate in different parts of the world. Now I bring these experiences into the classroom and share them and worldview with students. It also helps me relate to our students, which is especially important when you consider that the Hult undergraduate program hosts over 120 different student nationalities!<\/p>\n

Do you think the global perspective is crucial today?<\/strong><\/h4>\n

Globalization is driving firms to expand their operations into all parts of the world and so successful employees today need a global mindset. It is crucial that business schools equip their students with the necessary knowledge, skills, and competencies that will better prepare students for such global assignments. And with that I am proud to be a part of Hult\u2014a bold, innovative, forward-thinking and global family that is reshaping the education space.<\/p>\n

 <\/p>\n<\/div>\n

Thanks Mo, great chatting to you!<\/h4>\n

More about Mo<\/p>\n

Courses Mo teaches at Hult<\/strong><\/p>\n

Marketing Planning and Strategy
\nPrinciples of Marketing
\nGlobal Strategy
\nBrand Management
\nIntegrated Marketing Communications<\/p>\n

Find Mo on LinkedIn<\/a><\/p>\n

 <\/p>\n

To find out more about Hult’s undergraduate programs and global campuses\u00a0download a brochure<\/a>.\u00a0<\/strong><\/p>\n

 <\/p>\n

\n

\"\"Mel Cloney is a staff blogger working in London, and is passionate about the Hult journey. Her writing focuses on faculty, academics, and student and alumni experiences. She\u2019s a food, scuba, and running junkie with a penchant for all things French.<\/p>\n

Explore the complexities and challenges of the marketing world with Hult’s Masters in International Marketing<\/a>. To learn more, take a look at our blog 7 careers you can pursue with a marketing degree in 2017<\/a>, or get into broader business with a Masters in International Business<\/a> instead. Download a brochure or get in touch today to find out how Hult can help you to explore everything about the business world, the future, and yourself.<\/p>\n","protected":false},"excerpt":{"rendered":"

More than just professors, our business-savvy faculty are supportive mentors who genuinely care about your Hult journey. \u00a0Join us for a closer look at each of the 2017 “Professor of…<\/p>\n","protected":false},"author":44,"featured_media":10463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[151],"tags":[181,189],"yoast_head":"\nProfessor of the year awards 2017: Dr. Mo Willan, PhD<\/title>\n<meta name=\"description\" content=\"Meet Dr. Mo Willan, Professor of Marketing, Senior Associate Dean, Discipline Lead and all-round superstar!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Professor of the year awards 2017: Dr. Mo Willan, PhD\" \/>\n<meta property=\"og:description\" content=\"Meet Dr. Mo 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