{"id":10104,"date":"2017-10-23T10:53:47","date_gmt":"2017-10-23T10:53:47","guid":{"rendered":"http:\/\/hnews.hult.edu\/?p=10104"},"modified":"2026-05-06T12:07:37","modified_gmt":"2026-05-06T11:07:37","slug":"the-invisible-force-in-your-next-job-interview","status":"publish","type":"post","link":"https:\/\/www.hult.edu\/blog\/the-invisible-force-in-your-next-job-interview\/","title":{"rendered":"The invisible force in your next job interview"},"content":{"rendered":"<p>More and more companies are turning to artificial intelligence in the job hiring process. Unilever. Urban Outfitters. Vodafone. The good ole fashioned resume just isn&#8217;t as relevant anymore.<\/p>\n<p>&#8220;Turns out a lot of data on a resume is not predictive of\u00a0future success,&#8221; says Josh Jarrett, co-founder of Koru, a predictive\u00a0hiring startup based in Seattle.<\/p>\n<p>A top priority for many employers is hiring someone who\u2019s a good cultural fit for the company. To that end, companies are now asking AI firms to design algorithms to look for intangible signals such as grit or rigor.\u00a0 Depending on the corporate client, these algorithms can play a role at every stage in the hiring process: initial review of resumes, pre-interview questionnaires, and video interviews.<\/p>\n<p>&#8220;Data analytics and predictive analytics on steroids is here to stay,&#8221; says Dr. Olaf Groth, Hult International Business School&#8217;s Global Professor of Management, Strategy, Innovation &amp; Economics. &#8220;Artificial intelligence is coming\u2014and coming faster than we&#8217;ve seen before.&#8221;<\/p>\n<blockquote><p><strong>Data analytics and predictive analytics on steroids is here to stay. Artificial Intelligence is coming<\/strong><strong>\u2014<\/strong><strong>and coming faster than we&#8217;ve seen before.<\/strong><\/p>\n<p>-Dr. Olaf Groth, Hult Professor of Management, Strategy, Innovation &amp; Economics<\/p><\/blockquote>\n<p>Groth teaches Strategy, Futures, and Business &amp; Global Society courses at Hult where the impact of AI is a focus.\u00a0 He is also co-author with Dr. Mark Nitzberg, Executive Director of UC Berkeley\u2019s Center for Human-Compatible AI, of an upcoming book called &#8220;Solomon&#8217;s Code: Power and Values in the AI Revolution.&#8221;<\/p>\n<p><strong>The right fit<\/strong><\/p>\n<p>One challenge for employers is finding the candidate who adds diversity of thought yet gels well with a company&#8217;s culture. &#8220;Being a fit at Citibank is not necessarily the same fit for Barclays,&#8221; says Koru\u2019s Jarrett.\u00a0The startup has clients including Airbnb, e-commerce retailer Zulilly, and agriculture consulting firm K-Coe Isom.<\/p>\n<p>One of the traits Koru&#8217;s corporate clients often look for is grit, but this is something that&#8217;s\u00a0hard to\u00a0measure. &#8220;There are ways to impute someone&#8217;s grit from their past roles and achievements,&#8221; says Jarrett. &#8220;We don&#8217;t start with the resume. We look for signals beyond the resume.&#8221;<\/p>\n<figure id=\"attachment_10106\" aria-describedby=\"caption-attachment-10106\" style=\"width: 769px\" class=\"wp-caption aligncenter\"><img class=\"wp-image-10106 size-full\" src=\"https:\/\/www.hult.edu\/blog\/media\/uploads\/2017\/10\/AI-candidate-algorithms.jpg\" alt=\"\" width=\"769\" height=\"558\" srcset=\"https:\/\/www.hult.edu\/blog\/media\/uploads\/2017\/10\/AI-candidate-algorithms.jpg 769w, https:\/\/www.hult.edu\/blog\/media\/uploads\/2017\/10\/AI-candidate-algorithms-500x363.jpg 500w, https:\/\/www.hult.edu\/blog\/media\/uploads\/2017\/10\/AI-candidate-algorithms-475x345.jpg 475w, https:\/\/www.hult.edu\/blog\/media\/uploads\/2017\/10\/AI-candidate-algorithms-768x557.jpg 768w\" sizes=\"(max-width: 769px) 100vw, 769px\" \/><figcaption id=\"caption-attachment-10106\" class=\"wp-caption-text\">A candidate is logged on a spider chart of important character traits.<\/figcaption><\/figure>\n<p>The firm&#8217;s methods include a 20-minute online pre-interview, where the algorithms look for signs of collaboration and compare candidates\u2019 responses to patterns of people who&#8217;ve been successful in the past.<\/p>\n<p><strong>Video interviews reveal 25,000 data points<\/strong><\/p>\n<p>Utah-based HireVue creates algorithms for video interviews and analyzes 25,000 data points, including facial expression, intonation, and word choice. Before you stress out about whether you\u2019re blinking too much, HireVue Chief Technology Officer Loren Larsen says, \u201cDo we count blink rate? No. The algorithms are noting things that matter. We don\u2019t put labels like \u201cfear,\u201d \u201canger,\u201d or \u201dlying.\u201d We take all the data and run them through predictive algorithms. We\u2019re looking for top performers and bottom performers.\u201d<\/p>\n<p>The company partners with multinationals like Unilever and Mercedes Benz. The algorithms are only as good as the data and parameters given by the corporate client. And this is where things can get tricky.<\/p>\n<p>\u201cWe\u2019ve declined making certain models because they propagate bias we\u2019re uncomfortable with,\u201d states Larsen. He says HireVue was once asked by an airline to design an algorithm for attractiveness in flight attendant candidates. \u201cThey wanted to bump the attractive ones to the top. We said we\u2019re not doing that. Instead, we went back to the drawing board to find the other things that mattered.\u201d<\/p>\n<figure id=\"attachment_10105\" aria-describedby=\"caption-attachment-10105\" style=\"width: 814px\" class=\"wp-caption aligncenter\"><img class=\"wp-image-10105 size-full\" src=\"https:\/\/www.hult.edu\/blog\/media\/uploads\/2017\/10\/AI-candidate-algorithms-interview-notification.jpg\" alt=\"\" width=\"814\" height=\"573\" srcset=\"https:\/\/www.hult.edu\/blog\/media\/uploads\/2017\/10\/AI-candidate-algorithms-interview-notification.jpg 814w, https:\/\/www.hult.edu\/blog\/media\/uploads\/2017\/10\/AI-candidate-algorithms-interview-notification-500x352.jpg 500w, https:\/\/www.hult.edu\/blog\/media\/uploads\/2017\/10\/AI-candidate-algorithms-interview-notification-490x345.jpg 490w, https:\/\/www.hult.edu\/blog\/media\/uploads\/2017\/10\/AI-candidate-algorithms-interview-notification-768x541.jpg 768w\" sizes=\"(max-width: 814px) 100vw, 814px\" \/><figcaption id=\"caption-attachment-10105\" class=\"wp-caption-text\">Application stage in the job hiring process with Koru, a predictive\u00a0hiring startup based in Seattle.<\/figcaption><\/figure>\n<p><strong>What happened to good chemistry?<\/strong><\/p>\n<p>Artificial intelligence saves a company time and money. No longer does an HR officer need to spend days sifting through hundreds of resumes.\u00a0 Machine learning can do the initial culling. But does this mean chemistry and a hiring manager\u2019s intuition go out the window?<\/p>\n<p>&#8220;In my opinion, AI is not about\u00a0substituting humans at all. It&#8217;s about adding the possibility to succeed in terms of\u00a0what humans do,&#8221; says Olga Maslikhova, managing partner of Phystech Ventures, which invests in early-stage tech companies using machine learning. &#8220;A lot of things in the hiring process have changed. There are more tools available. It&#8217;s more\u00a0about the extension of capabilities\u2014not a substitution of process.&#8221;<\/p>\n<p>&#8220;There&#8217;s a balance. Both data and chemistry matter. Data has the opportunity to pair with human experience,\u201d Koru\u2019s Jarrett says, providing an example. \u201cE-harmony is not going to find your spouse on the first date. It&#8217;s the same kind of thing. We say: &#8216;Here&#8217;s the probable solution.\u00a0 Now go make it happen.&#8217;<strong>&#8221;\u00a0<\/strong><\/p>\n<blockquote><p><strong>We&#8217;re in this transition between traditional hiring and predictive hiring, blending data and human traits. We&#8217;re in the second inning of a 9-inning game.<\/strong><\/p>\n<p>-Josh Jarrett, Co-Founder of Koru<\/p><\/blockquote>\n<p><strong>Monitoring the Wild West of AI<\/strong><\/p>\n<p>Artificial intelligence is pervasive. It\u2019s not just used in recruiting and e-commerce. It\u2019s also finding its way into the U.S. criminal justice system. Courts in Wisconsin and Florida use AI software to decide bail and sentencing based on algorithms that measure a defendant\u2019s risk status or likelihood of committing a crime again.<\/p>\n<p>Hult\u2019s Professor Groth warns artificial intelligence is like the Wild West with no standard set of regulations. \u201cWe\u2019ve got a lot of gunslingers out there who throw things at the wall to see if it sticks\u2026until it doesn\u2019t,\u201d says Groth. \u201cI am a techno-optimist. I believe AI has a vast positive transformational potential in society. In recruiting, it\u2019s one valuable tool as we evolve our tool kit, but wherever we apply AI we need to ensure that humans are empowered by machines, not the other way around. We need to figure out how to monitor and govern it so it\u2019s fair and transparent.\u201d<\/p>\n<p>Firms at the center of the AI revolution take a different tack. \u00a0\u201cShould algorithms be regulated? I struggle with that,\u201d says HireVue\u2019s Larsen. \u201cI struggle with that because I don\u2019t think science should be regulated by lawmakers who don\u2019t understand science.\u201d<\/p>\n<p><img class=\"aligncenter wp-image-10107 size-full\" src=\"https:\/\/www.hult.edu\/blog\/media\/uploads\/2017\/10\/Job-interview-tips-box-graphic.jpg\" alt=\"\" width=\"3579\" height=\"7094\" srcset=\"https:\/\/www.hult.edu\/blog\/media\/uploads\/2017\/10\/Job-interview-tips-box-graphic.jpg 3579w, https:\/\/www.hult.edu\/blog\/media\/uploads\/2017\/10\/Job-interview-tips-box-graphic-252x500.jpg 252w, https:\/\/www.hult.edu\/blog\/media\/uploads\/2017\/10\/Job-interview-tips-box-graphic-174x345.jpg 174w, https:\/\/www.hult.edu\/blog\/media\/uploads\/2017\/10\/Job-interview-tips-box-graphic-768x1522.jpg 768w, https:\/\/www.hult.edu\/blog\/media\/uploads\/2017\/10\/Job-interview-tips-box-graphic-517x1024.jpg 517w\" sizes=\"(max-width: 3579px) 100vw, 3579px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><em>Photography courtesy of Koru.<\/em><\/p>\n<p><em>Lead image courtesy of CNN Money.<\/em><\/p>\n<hr \/>\n<p>Find out more about Hult&#8217;s innovative program portfolio <a href=\"https:\/\/www.hult.edu\/en\/brochure\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<hr \/>\n<p><img class=\"wp-image-9872 size-full alignleft\" src=\"https:\/\/www.hult.edu\/blog\/media\/uploads\/2017\/10\/Pauline-ChiouBlog.jpg\" alt=\"\" width=\"120\" height=\"120\" srcset=\"https:\/\/www.hult.edu\/blog\/media\/uploads\/2017\/10\/Pauline-ChiouBlog.jpg 120w, https:\/\/www.hult.edu\/blog\/media\/uploads\/2017\/10\/Pauline-ChiouBlog-100x100.jpg 100w\" sizes=\"(max-width: 120px) 100vw, 120px\" \/><\/p>\n<p>Pauline Chiou is a contributing writer for Hult International Business School. She currently covers global business, news, and politics for CNN International as a freelance journalist based in New York. She spent nine years in Asia as an anchor for CNN in Hong Kong and CNBC in Singapore. Follow Pauline on Twitter @PaulineChiou.<\/p>\n<p>Hult offers a range of highly skills-focused and employability-driven <a href=\"https:\/\/www.hult.edu\/en\/programs\/\">business school programs<\/a> including a range of MBA options and a comprehensive one year <a href=\"https:\/\/www.hult.edu\/masters\/international-business\/\">Masters in International Business<\/a>. To find out more, take a look at our blog <a href=\"https:\/\/www.hult.edu\/blog\/hult-launches-first-of-its-kind-job-skills-tool-dream-job-mapper\/\">Hult launches first-of-its-kind job skills tool: Dream Job Mapper<\/a>. Download a brochure or get in touch today to find out how Hult can help you to learn about the business world, the future, and yourself.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>More and more companies are turning to artificial intelligence in the job hiring process. Unilever. Urban Outfitters. Vodafone. The good ole fashioned resume just isn&#8217;t as relevant anymore. &#8220;Turns out&#8230;<\/p>\n","protected":false},"author":62,"featured_media":10113,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[25],"tags":[206,239],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The invisible force in your next job interview | Hult International Business School<\/title>\n<meta name=\"description\" content=\"The increasing reliance on artificial intelligence in the job hiring process has far-reaching implications.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The invisible force in your next job interview | Hult International 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