{"version":"1.0","provider_name":"Hult International Business School","provider_url":"https:\/\/www.hult.edu\/blog","author_name":"Hult News","author_url":"https:\/\/www.hult.edu\/blog\/author\/hult-news\/","title":"What Makes Something Go Viral? It's All in the Science of Buzz | Hult International Business School","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"nAcr1QUAYs\"><a href=\"https:\/\/www.hult.edu\/blog\/what-makes-something-go-viral-its-all-in-the-science-of-buzz\/\">What Makes Something Go Viral? It&#8217;s All in the Science of Buzz<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.hult.edu\/blog\/what-makes-something-go-viral-its-all-in-the-science-of-buzz\/embed\/#?secret=nAcr1QUAYs\" width=\"600\" height=\"338\" title=\"&#8220;What Makes Something Go Viral? It&#8217;s All in the Science of Buzz&#8221; &#8212; Hult International Business School\" data-secret=\"nAcr1QUAYs\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! This file is auto-generated *\/\n!function(c,d){\"use strict\";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},!c.wp.receiveEmbedMessage)if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(t)if(t.secret||t.message||t.value)if(!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var r,a,i,s=d.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=d.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=0;o<n.length;o++)n[o].style.display=\"none\";for(o=0;o<s.length;o++)if(r=s[o],e.source===r.contentWindow){if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(i=parseInt(t.value,10)))i=1e3;else if(~~i<200)i=200;r.height=i}if(\"link\"===t.message)if(a=d.createElement(\"a\"),i=d.createElement(\"a\"),a.href=r.getAttribute(\"src\"),i.href=t.value,i.host===a.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),d.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(!o){o=!0;for(var e,t,r,a=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),i=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),s=d.querySelectorAll(\"iframe.wp-embedded-content\"),n=0;n<s.length;n++){if(!(r=(t=s[n]).getAttribute(\"data-secret\")))r=Math.random().toString(36).substr(2,10),t.src+=\"#?secret=\"+r,t.setAttribute(\"data-secret\",r);if(a||i)(e=t.cloneNode(!0)).removeAttribute(\"security\"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:\"ready\",secret:r},\"*\")}}}}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/www.hult.edu\/blog\/media\/uploads\/2013\/07\/Labs_July-12_Buzz_SeanMacEntee1.jpg","thumbnail_width":538,"thumbnail_height":287,"description":"What is \u201cbuzz\u201d? In our humble opinion, it\u2019s the momentum of attention or excitement for something that is just so good that it gains currency as it passes from one person to another\u2014just like a snowball increases its girth as it rolls down a hill, collecting layers of snow."}