1.0Hult International Business Schoolhttps://www.hult.edu/blogAli Fenwickhttps://www.hult.edu/blog/author/ali-fenwick/rich600338<blockquote class="wp-embedded-content" data-secret="apzAkUhN8W"><a href="https://www.hult.edu/blog/psychographics-big-data-watching/">Psychographics: How big data is watching you</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.hult.edu/blog/psychographics-big-data-watching/embed/#?secret=apzAkUhN8W" width="600" height="338" title="“Psychographics: How big data is watching you” — Hult International Business School" data-secret="apzAkUhN8W" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /*! This file is auto-generated */ !function(d,l){"use strict";var e=!1,o=!1;if(l.querySelector)if(d.addEventListener)e=!0;if(d.wp=d.wp||{},!d.wp.receiveEmbedMessage)if(d.wp.receiveEmbedMessage=function(e){var t=e.data;if(t)if(t.secret||t.message||t.value)if(!/[^a-zA-Z0-9]/.test(t.secret)){for(var r,a,i,s=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),n=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),o=new RegExp("^https?:$","i"),c=0;c<n.length;c++)n[c].style.display="none";for(c=0;c<s.length;c++)if(r=s[c],e.source===r.contentWindow){if(r.removeAttribute("style"),"height"===t.message){if(1e3<(i=parseInt(t.value,10)))i=1e3;else if(~~i<200)i=200;r.height=i}if("link"===t.message)if(a=l.createElement("a"),i=l.createElement("a"),a.href=r.getAttribute("src"),i.href=t.value,o.test(i.protocol))if(i.host===a.host)if(l.activeElement===r)d.top.location.href=t.value}}},e)d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",t,!1),d.addEventListener("load",t,!1);function t(){if(!o){o=!0;for(var e,t,r,a=-1!==navigator.appVersion.indexOf("MSIE 10"),i=!!navigator.userAgent.match(/Trident.*rv:11\./),s=l.querySelectorAll("iframe.wp-embedded-content"),n=0;n<s.length;n++){if(!(r=(t=s[n]).getAttribute("data-secret")))r=Math.random().toString(36).substr(2,10),t.src+="#?secret="+r,t.setAttribute("data-secret",r);if(a||i)(e=t.cloneNode(!0)).removeAttribute("security"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:"ready",secret:r},"*")}}}}(window,document); </script> https://www.hult.edu/blog/media/uploads/2018/02/Psychographics-1.jpg778458Have you ever approved a website cookie or allowed your mobile app to access personal data on your phone? Most likely you have. But haven't you ever wondered what kind digital trail this leaves behind and how this data is being used? This article reveals the digital influencer’s new secret weapon–‘Psychographics’.