From Levy to Leadership: How Medequip Builds Future Leaders

Karen Baldwin, Assoc CIPD is an experienced L&D leader with a passion for helping people reach their full potential. At Medequip, where she's Management Learning & Development Partner, she leads strategic workforce development initiatives, using apprenticeships to build future leaders, boost retention, and align skills growth with organisational goals. With a career spanning senior roles in both corporate and consultancy settings, she specialises in using apprenticeships to develop future leaders, boost retention, and align skills with business goals. Passionate, practical, and results-driven, Karen brings real-world insight on turning the apprenticeship levy into a powerful tool for organisational growth.

Martynas Kaziunas is Vice President of Business Development at Hult International Business School, with over 20 years of experience driving growth and engagement across global markets. For the past 12 years in the education sector, Martynas has helped hundreds of organisations unlock the potential of their people—from boardroom executives to early-career talent—through world-class leadership development. A passionate advocate for the apprenticeship levy as a transformative tool for organisational growth, Martynas combines strategic vision with practical, results-driven insight to help employers align learning investments with long-term business impact.

Cheryl Nelson is Director of Client Relations at Hult International Business School and a specialist in leadership and workforce development, partnering with HR and L&D leaders to design apprenticeship programmes that deliver real results. At Hult, she helps organisations make the most of their levy funding by aligning leadership development with strategic goals—boosting capability, engagement, and organisational performance. With a career spanning senior commercial and workforce development roles, Cheryl is passionate about translating learning into measurable impact.