Hult Impact Challenge

Tackle real business issues

Hult Impact Challenge

Hult MBA business students talking together

The Hult Impact Challenge is an eight-month, hands-on project working in the real world with real companies and organizations. Choosing from an entrepreneurial, social, or corporate challenge, your team will work with the businesses’ executives and staff to research, devise and propose the most impactful solution to a problem the company is currently facing. You will compete against other teams and present your final solution to a panel of senior executives. This is the crowning glory of your MBA, providing you with practical business experience, great networking opportunities, and a real opportunity to apply your knowledge, utilize your skills, learn from failures, and build impactful business solutions.

Choose your track

Based on area of interest and career goals, you’ll choose to work on a business challenge from one of three tracks:

Brochure papers on a desk wtih a computer


Work on a challenge currently facing a major global company (participants in 2014 include Unilever, IBM, and Philips) and develop a strategic solution to the problem in a key region or emerging business area.

Three Hult business students working on a board


Devise a business plan for a new product or service that can be tested and is ready for venture capital investment.

Group of people putting their hands in


Attack a large-scale social problem with a business solution, either as a start-up or by partnering with an existing non-profit organization.

Sample corporate projects

These are samples of the corporate Hult Impact Challenge participants for the Class of 2015:


Unilever is a multinational USD50 billion-dollar company in the fast-moving consumer goods industry, with over 400 brands and a presence in 100+ countries worldwide. Unilever’s vision is to double its revenues in 10 years, while halving its environmental impact and helping improve hygiene and wellness conditions for one billion people. A centerpiece of Unilever’s strategy is significantly expanding its already strong presence in emerging markets.

The Hult Impact Challenge from Unilever to the Class of 2015 is: Develop a plan to accelerate emerging markets growth. Teams will present their findings to senior leaders of Unilever.


IBM’s longevity in the highly competitive information technology industry is the result of its ability to foresee major shifts in the economy and its ability to reinvent itself. IBM believes that one such shift will be ushered in by the promising field of cognitive computing—machines that learn and adapt as new information is gained. An example of cognitive computing is IBM’s famous Watson computer, originally built to compete on the popular U.S. TV show Jeopardy.

The Hult Impact Challenge from IBM to the Class of 2015 is: Present an analysis of the cognitive computing business landscape and propose one innovative and actionable business idea to senior executives of IBM.


Philips is a diversified global leader in the healthcare, consumer lifestyle, and lighting industries. Philips has the goal of improving the quality of life for three billion people by 2025 through meaningful innovations in health, well-being, and sustainability. Philips believes that a focus on the circular economy will stimulate innovations in material, component, and product reuse, as well as encourage breakthrough business models, solutions, and services.

The Hult Impact Challenge from Philips to the Class of 2015 is: Work in partnership with Philips to define opportunities in the circular economy and develop actionable strategic initiatives.