A big opportunity in big data
Each new generation of intelligent and connected consumer electronics devices—from toasters to toothbrushes —promises more convenient, more interesting, and more effective experiences. Hult MBA students were asked for insights on how a global electronics company could go beyond these new experiences to completely new business models. Examining trends in cloud computing, “big data” analytics, and mobile payments produced new concepts for partnering with insurance companies, entertainment brands, and auto manufacturers to create and capture new value. The teams presented to the company’s R&D Director.