Professor of Marketing
MBA, Golden Gate University
Jim currently teaches at Hult International Business School, the University of San Francisco and U.C. Berkeley Extension where he has been honored twice as “Instructor of the Year”. He has also taught at the Haas Business School at the University of California Berkeley, the Graham School of Business at the University of Chicago, and Stanford University. His courses include Strategic Marketing, Introduction to Marketing, Marketing Management, Sales Management, Retail Management, Management Communication, and Presentation Skills. Jim has co-authored with David Aaker Ph.D. the Instructor’s Manual for David Aaker’s Strategic Market Management (6-9 Editions) published by John Wiley & Sons. Jim was Director of Marketing and Sales for the Technology Products Group at Dataquest (a high-technology marketing research company) and Vice President of Sales for Power Up Software Corporation (a consumer software products manufacturer). He held management positions with several high-tech companies. Jim is former president of the Northern California Chapter of the National Speakers Association and is a former Vice President of the San Francisco Chapter of the American Marketing Association. He served on the committee for the AMA International Business-to-Business Marketing Conference held in San Francisco.