Overview

Marketing plays a vital role in every major business, with the power to make or break an enterprise’s success. Consequently, every business manager must have an in-depth knowledge of modern marketing principles. However, this area has undergone a profound revolution in recent years with the emergence of digital marketing and social media as powerful new ways of reaching potential consumers. Hult offers an exceptional Master of International Marketing program with a strong emphasis on digital marketing techniques, designed to equip future managers with the marketing skills and savvy they will need to thrive in a highly-competitive, rapidly-changing global business environment.

Pioneer in Digital Marketing

Hult has been a pioneer in the education of digital marketing. In 2009 it became the first top-ranked business school in the world to offer a specialized Master of Digital Marketing degree. While digital marketing has become central to many corporate marketing strategies, an understanding of core branding fundamentals is essential for managers to create seamless communication throughout the marketing mix. Hult has recently evolved its groundbreaking program into the Master of International Marketing, allowing students to retain a strong digital marketing focus while mastering concepts essential for international branding, on and offline.

A highly relevant education in both business and marketing

Hult’s Master of International Marketing has been designed in collaboration with leading marketing professionals. Within twelve months, students will acquire a set of generalized skills in management and strategy, as well as specialized skills in digital marketing, advertising, public relations, sales, and pricing. This combined business-marketing skill set prepares MIM students for a wide array of exciting careers that go beyond functional marketing. MIM graduates continue on to industries and sectors as diverse as retail, fashion, technology, branding, manufacturing, financial services, leisure and tourism, and consumer goods.

A key to a promising career

MIM graduates will understand the power of media in all its forms and have the critical communication skills to add value to any venture. You will be prepared to assist clients with their marketing strategies, advertising campaigns, public relations efforts, brand building, and product design. Students that specialize in digital marketing will be able to advise clients on web-based strategies and techniques - an exciting and expanding field.

Action Project provides hands-on experience

Conduct a groundbreaking survey of consumer preferences or devise an e-marketing strategy for a real-world company. Hult’s Action Projects allow you to acquire practical marketing skills through “learning by doing.” During the last module of the MIM program, students form small teams led by a faculty adviser to research real-life marketing issues and propose strategically sound and practical solutions.