Professor of International Marketing
MBA CEI, Geneva
Mr. Carney is originally from Harlem, New York, was raised in several African countries and educated in Europe and The U.S.A..
Mr. Carney obtained his B.A. in Political Science from Wayne State University while employed with General Motors Corporation. He was subsequently appointed Manager, Fleet and Government Sales, Africa. In this role he was responsible for developing several automotive assembly agreements, i.e. Tunisia, Morocco, Iran.
He subsequently held various marketing and planning positions within the corporation, involving relations with Japanese, German and U.S. subsidiaries and associate companies. He was also a Director of the Corporation’s countertrade and compensation subsidiary, Motors Trading Corporation, focusing predominantly on Africa.
He was the first recipient of the General Motors International Fellowship, under which he completed his M.B.A. at CEI, Geneva (now IMD, Lausanne). He subsequently joined the faculty of CEI / IMI-GENEVA in 1984, and was Program Director of the International Seminar In Industrial Marketing at IMI and subsequently IMD, Lausanne from 1984 until 1991.
Prior to joining Hult, Bill was a Professor of International Marketing at the IE Business School in Madrid from 1987 until 2012 , when he decided to return to the U.S.A. In 2010 he created a new course focusing upon neuro-marketing, “Massaging the Mind” which was the most popular elective course for several years. Professor Carney has received several awards for teaching excellence.
From 1999 to 2004 he was a consultant to CREATE, a Swiss high-tech start-up vehicle at the Ecole Polytechnique Fédérale de Lausanne, (the Swiss MIT). He is also visiting professor at Thunderbird, visiting professor at BMI, Lithuania, and was Visiting Assistant Professor at George Washington University in Washington, D.C., where he pursued Ph.D. studies in International Marketing and Entrepreneurship early in his career.
From 2006 until 2013, Mr. Carney was Managing Director of The Assegai Group, a company involved in marketing services and training. He simultaneously served as Executive Director of Laughing Bear Productions Ltd., a music and multimedia production company involved in commercials, corporate sponsorship and marketing promotions.
He has provided input on global strategy and innovation to companies such as Danfoss, Coloplast, Nestle and numerous others.
Mr. Carney is an internationally known lecturer and has worked with companies large and small in Europe, the U.S., the Caribbean, Africa and Asia. His current research interests include neuro-marketing, international trade flows, customer management, e-commerce and the psychology of music.