Professor of Marketing,
Tony Kilbourn combines a career in marketing consulting and executive teaching. He brings nearly thirty years sales and marketing experience in consumer-facing organizations. He has worked for GSK and Mars in the food, personal care and pharmaceutical sectors. His work has always been international in scope having worked in Italy and France, and holding responsibilities in Asia Pacific, Europe and US. As a consultant, Tony has worked for several multinational companies developing strategies for growth. He is also associate of Ashridge Business School working on both tailored and qualification programs. He has a particular interest in competitive strategy: how to differentiate one’s product or service through clearer positioning, new features and benefits, or new claims. Tony read Psychology as part of the Natural Sciences tripos at Cambridge University, and has an MBA at INSEAD.