Amanda Peters

Dean, Hult Dubai Campus ,

Dr. Amanda Nimon Peters is a business psychologist. Dr. Amanda graduated at 19 from the University of Adelaide with a first class Honours Degree in Psychology and the Australian Psychological Society Prize.  After taking a position as a lecturer in Psychology at the Flinders University of South Australia, she moved to the University of Cambridge where she gained a Master’s Degree and Ph.D. in Behavioural Science, and completed post-doctoral research. She moved from Cambridge to spend ten years in Procter & Gamble, working throughout Europe and the Middle East to train brand teams in applying psychological research findings to build sales and improve consumer communications. She took an assignment in Dubai in 2004 to recruit and lead a team of consultants that worked with all major P&G brands and retailers in the Arabian Peninsula. Dr. Amanda is now the managing director of Sara Black International, a company that helps clients’ key employees to improve their personal effectiveness. The company’s methodology involves the practical application of psychological principles and published research findings to improve solutions for everyday business challenges.