The Curriculum

Our curriculum is structured to give you a strong foundation in international business. Project work reinforces practical skills and the real-life application of classroom learning.

Putting your skills to the test: The Hult Impact Challenge


The key concepts of business can certainly be introduced by a teacher, case study, or textbook. But they cannot be truly mastered until they are put into practice. At Hult, we challenge you to apply the knowledge you've learned and to practice the skills you've acquired by participating in the Hult Impact Challenge during your third and fourth years.

The Hult Impact Challenge is a team-based project in which you will present your work to a panel of external judges through an elimination-based competition. For each track, one team will be crowned the global winner. The Hult Impact Challenges are “capstone” courses of the degree program because students have to utilize the skills and knowledge they have learned to make it to the final round of competition.

These projects are designed to hone your core business skills, team skills, and entrepreneurial skills. They are by nature hugely challenging and complex, yet at the same time inspirational. By participating, you will gain confidence at your ability to deliver a major project of high quality on a strict deadline. The goal of the Hult Impact Challenge is simple to explain, yet complex to achieve: to develop the most game changing business idea imaginable, and to make it happen. Beyond that, there are few rules.

Social Challenge

Social Challenge

In your third year, you will work on a major social problem and develop a business solution, either as a start-up or by partnering with an existing non-profit organization. You can choose from a range of pressing social issues such as improving access to quality education in Brazil, or bringing clean water to the slums of India. The central theme of your third- year challenge is the application of core business skills to the sub-field of social entrepreneurship and innovation.

Corporate Challenge

Corporate Challenge

Work on a challenge set by a major company or new enterprise. An airline may challenge students to deal with the impact of social media on their business, from advertising and pricing to customer service. A start-up may look for your help in creating a marketing or product launch plan. No matter the challenge, the constant is that each project will pose a unique challenge that requires for dynamic and innovative business solutions.

Previous Project Highlights

  • Challenge:

    With the proliferation of non-traditional distribution channels, as well as the expansion of Duracell products from batteries to a variety of personal power solutions, additional business models that incorporate a direct-to-consumer solution are emerging.

    Question:

    What are the best personal power direct-to-consumer business models for Duracell?

    Client:

    Director, Global Business Unit

     

  • Challenge:

    Traditional Verizon products suffer from the economic equivalent of the “Moore’s Law” problem. That is to say, prices - of a long-distance call, a voice minute, a megabyte of data, or a specific connectivity product like a T1 line - all decline exponentially over time.

    Question:

    How should Verizon Business leverage its position and assets to create or dominate one or more markets that can bring substantial new long-term revenue growth?

    Client:

    Chief Technology Officer

  • Challenge:

    Mobile solutions and services, such as printing from your mobile device, is a rapidly growing niche in both developed and emerging markets. At the same time, it is a very crowded and rapidly changing with new applications and new players emerging constantly.

    Question:

    What business opportunities exist in this space for Xerox?

    Client:

    Chief Technology Officer